Before jisoo attended an activity to see the new bag, she almost took it away unconsciously. As a result, the person in charge immediately gave it to jisoo. In addition to this small detail, Dior tailored fashion blockbusters for jisoo, and all kinds of linear endorsements, including mv clothing activities and even daily look, can be seen that Dior really loves jisoo.

Recently, jisoo went to the show, wearing a short white skirt, simple artistic graffiti, long straight hair and gentle lady. The picture is perfect, refined and exquisite, and her beauty instantly catches people's eyes. Whether watching programs or wearing masks on the same day, they have gained a good reputation. Besides, I met the CEO of Dior, and they watched it together and had a good chat. Dior's CEO likes jisoo very much, and even joked that if jisoo was terminated by YG, he would take jisoo away directly.

Why does Dior value Jisoo?

BLACKPINK is one of the most famous female idols today. This female idol not only achieved great success in the music world, but also served as an actress, host and brand ambassador. When fans talk about her, they will immediately think of Dior and other related brands. Jisoo has brought considerable income to the company since he cooperated with Dior in France. According to recent reports from Korean media, the cooperation with Jisoo is one of the reasons why Dior's sales doubled compared with the same period last year.

This year, Dior's income has increased significantly. It is reported that more Korean women in their twenties and thirties choose Dior products because Jisoo was chosen as the brand ambassador. Since being elected as the global ambassador, Ji Xiu has had a great influence on Dior. For example, at the Dior Fashion Show in Paris Fashion Week in 2022, Jisoo attracted a lot of media attention, and because of the huge benefits Jisoo brought to Dior, Jisoo also received more support from Dior.