Li Ning responds to sky-high shoes.
I don't want anything to do with fried shoes, so I will set a "threshold" to avoid fried shoes.
Earlier, it was reported that the price of Li Ning's wade 4 all-star silver-white model on a certain platform had reached 48,889 yuan, while its reference price was 1.499 yuan, up by 3 1 times. This situation has also aroused widespread concern. For a time, topics such as Li Ning's "high-priced shoes" and fried shoes groups became hot spots, and some of them even pointed their finger at brand owners. In this regard, the relevant person of Li Ning Company said that from the perspective of Li Ning brand, the company does not want to have any connection with the fried shoe ring.
"We prefer to sell shoes to people who really need them, and we don't want anyone to buy Li Ning shoes for higher interests." He also said that in order to prevent people from using the software to snap up limited edition shoes, the company will check the IP address online. If the IP address appears many times and is suspected to be a shoe speculator, then the store will refuse to deliver the goods. Offline, the company also adopted the method of ID card verification. "Although it is impossible to completely eliminate the speculation of shoes, the company hopes to provide consumers with a fair consumption environment as much as possible."
What kind of expensive shoes do you mean?
Li Ning Wade Road 4 All-Star Silver and White models. Li Ning's way of wade 4-star silver-white model, the page shows that it is only 42 yards, and it will arrive within 7 days after payment, and the price is as high as 48,889 yuan. The reference price of this shoe is only 1.499 yuan, which is 3 1 times higher. Anta Doraemon co-branded casual shoes are white and black, and the price of 42.5 yards is 4599 yuan. The reference price for sale is only 499 yuan, an increase of more than 8 times. There are nearly 9000 purchase records recently. A professional who has worked in the sports shoes industry for many years said that the market during this period was very "magical". In his circle of friends, colleagues who make domestic products keep brushing the screen to "find sources and raise prices". A colleague swept more than 65438+ ten thousand goods in one breath and earned a car full of money.
Introduction of sky-high shoes
After signing Wade in the 12 contract, Li Ning launched Wade's exclusive signature sneaker series "Wade Road", and now the road of Wade series has reached the fourth generation. Wade Road 4 is the fourth generation of combat boots that Li Ning created for Wade. Its upper is synthetic leather, and the back is a classic "chrysanthemum" pattern. The TPU support bar at the periphery and the classic carbon fiber plate in the midsole provide strong torsion resistance; EVA midsole and embedded forefoot Bounce+ technology provide excellent response and feedback, while embedded forefoot cushioning technology provides excellent cushioning effect; Crystal and rubber outsole, excellent wear resistance.
The most attractive feature of wade Road is the rich color matching. In addition to basic colors such as entering the city, announcing and warning, there are also special colors such as Lei Feng, veteran, Year of the Horse and Year of the Sheep. Among all the color schemes, the most eye-catching one is the all-star color scheme of all generations, nicknamed "Devil Fish". However, in this year's All-Star Game, the All-Star Boots designed by Li Ning for Wade gave up the previous fiery devil fish color scheme and adopted a brand-new colorful color scheme. The whole vamp is made of special rainbow reflective material, which reflects the color effect of rainbow from different angles. No matter where you go, it must be the focus of the audience. The crown pattern of olive branch is selected for the tongue to symbolize victory, and the "All-Star" on the back indicates identity, while the following "XXX/ 100" tells everyone that this sneaker only has 100 pairs.
This dazzling all-star color scheme will be limited to 65,438+000 pairs worldwide. It was sold exclusively in Toronto and Miami on February 2nd 12, US time, and now it is on sale in China market. On February 22nd 10, Li Ning will sell online in official website, and three physical stores in Beijing, Shanghai and Chengdu will also sell offline at the same time.