How to name a micro business

Preliminary preparation

1. Good name

A good name is easy to spread and allows you to The popularity increased several times. For example, Mr. Fu who buys rice is called Mr. Fu on WeChat and sells rice. You can tell at a glance that he sells rice. For example, Ah Wen from Nongwei.com, you can tell at a glance that he sells agricultural products. The recommended name for WeChat is the industry or product you are engaged in plus your personal name. It is not recommended to use any WeChat store name, as the English name is difficult to identify. In addition, the WeChat ID should not be too complicated. It is recommended to use numbers or simple English letters to make it easier for people to add you on WeChat.

2. Choose good products

When doing WeChat marketing, product selection is very important. It is recommended that the selected products should have the following characteristics:

①High gross profit : Guaranteed 50% gross profit, or even higher, the better.

②Low competition: For example, local specialties, clothes, and shoes are not recommended to be sold on WeChat because there are too many.

③Good quality

④Popular demand: Everyone can have needs, such as food products, everyone is willing to try them, if it is clothes, shoes, or if they are not satisfied with the style, Otherwise it's not appropriate to wait.

⑤Easy to spread: It is not convenient to write too many words or put too many pictures on WeChat, so it is best if the product can be explained clearly within 200 words, and it is also easier for everyone to remember.

⑥Fast-moving consumer goods: Xiaobian Awei had to push up the facial masks. Facial masks are fast-moving consumer goods, but there are many people making facial masks on the market now, so when choosing a brand, be sure to choose some big ones. The products of companies and large enterprises have guaranteed product quality, because most of the people in the WeChat circle of friends are their friends and relatives.

3. Be familiar with the product

Before selling a product, you must be very familiar with the product yourself and be able to extract the selling points of the product. For example, my salted duck, what is its selling point? I have extracted the following main points:

① Free range native salted duck is healthy, safe and delicious.

②Made by traditional craftsmanship, without any added harmful substances.

③High-end gift box packaging, a classy gift.

Number of friends

There must be a certain number of WeChat friends on WeChat. If there are only a few dozen, it is impossible to do WeChat marketing. In the early stage, there must be at least 200 or more, and they must be of high quality. Only by having a certain number of friends can you produce a certain effect. Of course, you can also increase your WeChat friends through some later efforts.

2. Friend impression

You may say, isn’t it just selling something that has something to do with your personal character? If so, then you are wrong. If If you were setting up a street stall or selling things on Taobao, it might not be necessary, but now selling things on WeChat might be relevant. In other words, how do you handle your relationships with friends, clients, classmates, etc.? Whether your reputation among friends is good and how everyone evaluates you is also very important. Most business starts with friends around you. In the beginning, if your friends don’t recognize you or support you, how can you convince others?

3. Social resources

Social resources require a certain amount of experience. For college students who have just graduated, It is more difficult, but for those friends who have been working for several years, apart from your colleagues, you have not yet met and made some other friends, such as customers and partners, established good relationships, and have certain social network resources. Your WeChat marketing will play a very important role, because they are the mainstream of society, have money and connections, and if you can get their support, you will achieve good results.

4. Copywriting skills

WeChat marketing relies on your words to impress people. If you can’t describe it in words and only send pictures, you won’t be able to impress others at all. A good product needs a talking text to support it, so that it can have vitality. For example, if you are a friend who sells clothes, if you directly put the pictures of the clothes and the color, style, and size of the clothes, do you think it will be effective? If you do this often, your friends will be tired of it. Friends with whom you have a good relationship are fine, just like normal If you have connections or unknown friends, they will definitely blacklist you. Therefore, to do WeChat marketing, you must have certain writing skills. It does not need to be how good your copywriting is. At least you must describe the product clearly and explain it clearly.

5. Marketing ability

Marketing ability is also something that cannot be ignored. The reason why Xiaomi is successful is that it has strong marketing ability. This is very important on the Internet. We all say The main thing is to do WeChat marketing, so of course the word marketing is inseparable!