First, improve the micro-signal information
Micro-signal information includes avatar, WeChat name, signature and homepage background. These information are images directly displayed to customers, which need a certain degree of recognition to impress customers.
Therefore, shopping malls must proceed from these four details:
(1) avatar section. Don't directly use the photos of shops or products as avatars, which will make customers feel distant. It's best to use personal life photos as avatars.
② In the name part of WeChat, don't use biased, difficult and strange words, it's better to use: name (nickname)+store name. For example: Xiaoyan-Panyu Monselo International Winery. So that customers can easily tell them apart.
③ Personality signature part. Personalized signature can be associated with the concept and culture of the brand. For example: Meng, your personal sommelier; Meng Ross, one-stop experience life house; Wait a minute.