Today is an Internet era, where opportunities and crises coexist. The success of WeChat marketing, whether it is physical store or online marketing, is a fast business opportunity. With the arrival of the WeChat marketing trend, online drainage in stores has become the best way to be popular. How does WeChat drain and increase the rate of entering the store?

First, improve the micro-signal information

Micro-signal information includes avatar, WeChat name, signature and homepage background. These information are images directly displayed to customers, which need a certain degree of recognition to impress customers.

Therefore, shopping malls must proceed from these four details:

(1) avatar section. Don't directly use the photos of shops or products as avatars, which will make customers feel distant. It's best to use personal life photos as avatars.

② In the name part of WeChat, don't use biased, difficult and strange words, it's better to use: name (nickname)+store name. For example: Xiaoyan-Panyu Monselo International Winery. So that customers can easily tell them apart.

③ Personality signature part. Personalized signature can be associated with the concept and culture of the brand. For example: Meng, your personal sommelier; Meng Ross, one-stop experience life house; Wait a minute.