When he was appointed to the defeated army, he was ordered to be in danger.

Zhuge Liang was ordered at the critical moment of Shu state, and went out to Qishan to crusade against Wei state, and devoted his whole life to Shu state. History tells us that if we want to achieve great things, we can't worry and let go. Even if it didn't make great achievements, it was enough to go down in history.

no matter in ancient times or in modern times, no matter a country or an enterprise, there will be a bottleneck problem. If you want to break through this difficulty, someone will definitely stand up. Today, we introduce: A seemingly dissolute man wants to take over JD.COM in Liu Qiangdong. What's so extraordinary about him? There are other reasons. Let's introduce it in detail next.

Business Wizards-Xu Lei

Every enterprise, big or small, always has a group of people behind it. Therefore, it is very important for enterprises to control talents. Only an outstanding leader can make an enterprise go further and further. Everyone is familiar with JD.COM, which is a shopping platform we often use. Its founder Liu Qiangdong graduated from China Renmin University.

He used to be the only child admitted to university in his village. The villagers gave him great help both economically and materially in order to go to university with peace of mind. In the end, Liu Qiangdong also lived up to expectations and founded the JD.COM business empire. But the most difficult problem in JD.COM was that it was Tone & justo who saved the JD.COM Empire.

Xu Lei didn't actually work in JD.COM at first. He worked for Lenovo in 2, but resigned after only two years in Lenovo, and then went to Haoye Advertising Network as a sales director and other positions. After working for five years, I may feel that my talents can't be fully displayed, so I came to JD.COM in 27 as a marketing consultant for JD.COM Mall. Since then, Xu Lei has made great contributions to JD.COM.

Xu Lei's real entry into the public's field of vision is the self-explosion incident in Luckin Coffee. Luckin Coffee was once exposed to data fraud, but Luckin Coffee has always denied it. The result was beaten by the facts, and Luckin Coffee himself admitted that there were false transactions in the enterprise from the second quarter to the fourth quarter of 219. This incident quickly spread to the headlines of major media. And Xu Lei also openly said in the Weibo: the internal problems in Luckin Coffee. Soon people got to know the business man who dared to speak.

Xu Lei doesn't look like a corporate executive in his usual habits. Because he likes playing music, he thinks that music can make a person calm down and think about problems. And he also likes to "dress up" himself, wear earrings and have tattoos on his body. I never like wearing a suit. If people who don't know him see him in the street, they will definitely think that he is an ignorant street punk.

But such a seemingly dissolute person has only been in JD.COM for two years. Liu Qiangdong gave him all the burden of enterprise sales. To know that the ultimate goal of an enterprise is sales, why does Liu Qiangdong value this person so much? Xu Lei did a good job in expanding the market and was soon recognized by the enterprise.

Then he participated in the promotion conference held in JD.COM every June. In one fell swoop, he denied the measures taken in previous years and no longer postponed the promotion meeting to one month. But that it must be one day. This was later known as 618. Xu Lei's actions will certainly be questioned, but he still sticks to his principles. In the end, the promotion data of 618 tells everyone that Xu Lei's behavior is correct.

replace Liu Qiangdong as the top leader?

as the saying goes, a big tree attracts the wind. Liu Qiangdong also met his most sad hurdle. The "Mingzhou Incident" that happened that year once killed Liu Qiangdong. In an instant, the whole JD.COM Empire was leaderless, and its performance not only declined seriously, but also went wrong one after another within the company. It was once thought that JD.COM might not make it.

at this time, hegemonism can be fully reflected. Liu Qiangdong had been arrested and imprisoned at that time. Seeing that no one was leading his business empire, he made an important decision: to promote Xu Lei to the CEO of JD.COM. Xu Lei was on the verge of death, and he finally saved this endangered enterprise with his own strength.

After his appointment, he called all the key figures in JD.COM for a three-day meeting. First, the general's mind was stabilized, and then the next development was considered. Later, after the Mingzhou incident was announced, Liu Qiangdong saw Xu Lei's contribution to the enterprise, and once left the power to Xu Lei. And tone & justo also didn't live up to Liu Qiangdong's expectations. He changed his old loose state and began to wear a suit and tie. See some important occasions to hold business talks on behalf of Liu Qiangdong.

After Xu Lei took over JD.COM, he not only rectified the internal problems of the company, but also brought Jingxi to the world, and also cooperated with WeChat to maximize the benefits brought by Jingxi. In 219, Xu Lei made great achievements, showing all aspects of JD.COM to the fullest.

in p>22, many enterprises launched online promotion activities. JD.COM is not behind. He opened his live broadcast debut on May 21st. After JD.COM started the real estate business, Xu Lei also took the lead in entering the live broadcast room and started the live broadcast to buy a house. The most surprising thing is that a few days ago, JD.COM listed in Hongkong for the second time. Despite such a major ceremony. I never saw Liu Qiangdong, but Xu Lei rang the gong bigger than himself instead of Liu Qiangdong.

Can Xu Lei really become the second Liu Qiangdong?

On the day before listing in JD.COM, he said that his rival Pinduoduo, who is more competitive, thought that Pinduoduo was still too short to put too much pressure on JD.COM. Xu Lei's remarks made people more aware of him and his confidence in himself and JD.COM. But I was overtaken by Pinduoduo. Tone & justo didn't give up his confidence here. He always stood his ground and vowed to make JD.COM better.

Xu Lei saved JD.COM rather than JD.COM. After the "Mingzhou Incident", Xu Lei proved himself with his own strength. We believe that Xu Lei will definitely make great achievements in Do not forget your initiative mind in the future.

In the past two days, Tencent and Laoganma had another argument, but it turned out that some lawless people used Laoganma's seal to sign an agreement with Tencent. The whole thing turned out to be an oolong. People began to pay attention to why such a huge enterprise as Tencent was deceived by a criminal gang. Isn't this a problem in the management?

an excellent enterprise must have an excellent manager to run it. Dare to think, dare to do and dare to fight to operate better.