Ding Lei, founder of Netease, is currently the chairman and CEO of Netease. The following is the inspirational story of Netease Ding Lei that I shared. Welcome to read!
Ding Lei also has a seven-year itch.
Internet big coffee Ding Lei has two identities, one is Netease CEO and the other is a representative of Guangdong Provincial People's Congress.
At the Guangdong Provincial People's Congress in early 2009, Ding Lei announced that he would enter the pig market and start the ecological pig raising mode.
At 20 10, people asked Ding Lei: Who do you want to raise pigs?
At the 20 1 1 two sessions, people asked Ding Lei again: Are you happy raising pigs?
Four years later, people stopped eating "Dingjia pig" and even pigs stopped running.
However, Ding Lei said: You can't eat good pork if you are impatient.
What's Ding Lei's intention in the mode of "mice increasing excrement"?
Zhou Jiong, the former head of Netease's pig raising project, revealed that pig raising started from hot pot. ...
In April 2008, Ding Lei went to the most famous hotpot restaurant in Chongqing for dinner. During the dinner, Ding Lei questioned the quality of pig blood served by the waiter, insisted on changing stores, and talked with colleagues about food safety. You said a word to me, and the idea of opening your own pig farm in agriculture came into being. This idea has been recognized by Netease executives.
In February, 2009, Ding Lei made public his ideas for the first time at the Guangdong Provincial People's Congress, but his brave words about raising pigs surprised netizens and were called gimmicks.
On the contrary, raising pigs in Ding Lei is imitated by many big businessmen.
Guo Guangchang, chairman of Fuxing Group, signed a contract with Guo Hong Group, a big pig producer in Jiangxi Province. Chen Yizhou, CEO of Thousand Oaks Group, said, "Ding Lei raises pigs, we will raise rabbits", and Beijing Zhong Shi Group invested 654.38+0 billion yuan to build the "Yellow River International Food Industry Base" and implement enclosure pig raising, and so on.
Rogers, an international investment guru, once said that China's most valuable investment is agricultural products.
But in fact, what Ding Lei has always wanted is to use his own wisdom to transform the farming and aquaculture in rural areas and make life in the city better. This idea is very close to his status as a deputy to the Guangdong Provincial People's Congress.
"/kloc-the internet 0/5 years ago and raising pigs 3 years ago, for Netease and me, both want to make life better through our own efforts."
He thinks the Internet is a double-edged sword, which makes life more impetuous. On the contrary, he can experience a "slow" and "high quality" production mode in agriculture, and then introduce it to farmers or breeding production units in China.
What's Ding Lei's reaction to the resignation of the pig-raising trio?
The news of cross-border pig raising in Ding Lei was quickly reported by the media.
However, on 20 13, 1 1, some media disclosed that Zhou Jiong and San Mao in the "pig-raising trio" had left their jobs. The netizen exploded the pot.
Ding Lei stood up and said that neither Zhou Jiong nor San Mao had raised pigs, and Netease wanted to invite more professional pig experts to do it.
Keep raising 10 thousand pigs, and there are only 400 left. It has been four years since the planned investment of 300 million yuan, and netizens have not eaten the long-awaited "Dingjia Pig".
There is a proverb, three minutes on stage, ten years off stage. As a pig farm, Ding Lei devotes himself to perfection.
In order to realize the concept of ecological pig-raising, Ding Lei team traveled to more than a dozen countries in Europe and America, trying to find a pig-raising model suitable for them.
In order to provide a high-quality growing environment for pigs, Ding Lei specially invited many top experts from Europe, America and China to build Netease pig farm in Ji 'an in 48 places in Zhejiang, taking into account the breeding conditions such as geological disasters, underground hydrological investigation, soil condition evaluation, biosafety measurement and traffic organization inspection. The whole process took two years.
In order to make the "Dingjia Pig's Residence" comfortable, Ding Lei spent a lot of money to ask the Tsinghua Habitat Design Team, which had designed China's Antarctic Scientific Research Station, to carefully design the "Dingjia Pig's Residence".
Ding Lei's harshness even extended to the "pig-raising trio".
It took seven years to "toss" like this.
You really can't eat "good pork" if you are impatient.
People say "seven-year itch", and Ding Lei also has seven-year itch. I've never heard of anyone who keeps pigs for so long. He said, "Raising pigs is a long-term undertaking for us".
Ding Lei's The Seven-Year Itch is about to be completed.
In September this year, when Ding Lei returned to the University of Electronic Science and Technology of China to attend the celebration, he "shouted" that the "Dingjia Pig", which is currently only available in Netease's internal canteen, would be listed soon, with a number of about 20,000.
In June+February last year, in Wuzhen Internet Summit, Lenovo CEO, Tencent Ma and other heroes attended and tasted "Dingjia Pig" for the first time. In this regard, Sina CEO Cao Guowei commented in the Weibo that "after listening for several years, I finally got Ding Tinyang's pig, and my chicken was frozen for a long time!"
Today, if what Ding Lei said comes true, it really deserves it. It also proves that impatient people really can't eat "good pork".
I still remember that once the media questioned its "putting on a show", Ding Lei replied, "Yes, I am putting on a show. The crux of the matter is what the program is for. I want to explore a new agricultural production mode by raising pigs. At the same time, I try to solve the food safety problem. What is wrong with making a show to arouse everyone's attention to these issues? "
Yeah, what's wrong with that?
;