[Edit this paragraph] The main methods of website promotion

1. Search engine promotion methods

Search engine promotion refers to the use of search engines, classified directories, etc. Methods for website promotion using network tools with online information retrieval functions. Since the basic forms of search engines can be divided into web spider-type search engines (referred to as search engines) and search engines based on artificial classification directories (referred to as classification directories), the forms of search engine promotion also include search engine-based methods and search engine-based methods. The method of classifying the directory, the former includes various forms such as search engine optimization, keyword advertising, bidding ranking, fixed ranking, content-based positioning advertising, etc., while the latter mainly involves logging in to the website in the appropriate category of the classified directory. With the further development and changes of search engine forms, other forms of search engines have also appeared, but most of them are based on these two forms.

Search engine promotion methods can be divided into many different forms. Common ones include: logging into free classified directories, logging into paid classified directories, search engine optimization, keyword advertising, keyword bidding ranking, web pages Content-targeted advertising and more.

Judging from the current development trends, search engines still play an important role in online marketing and are recognized by more and more companies. The methods of search engine marketing are also constantly evolving, so they should be based on Changes in the environment determine the appropriate method of search engine marketing.

2. Email promotion methods

E-mail is the main website promotion method. Commonly used methods include electronic publications, member newsletters, and email advertisements from professional service providers.

Email marketing based on user permission is different from spam. Permission marketing has obvious advantages over traditional promotion methods or unauthorized email marketing, such as reducing the nuisance of advertisements to users. , increase the accuracy of potential customer positioning, enhance relationships with customers, improve brand loyalty, etc. According to all forms of user email address resources used in permitted Email marketing, it can be divided into internal list Email marketing and external list Email marketing, or simply internal lists and external lists. Internal lists, also commonly known as mailing lists, are a way to use registered user information on a website to carry out email marketing. Common forms include news emails, member newsletters, electronic publications, etc. External list email marketing uses the email addresses of users of professional service providers to carry out email marketing, which is to send information to the users of the service provider in the form of email advertisements. Permission email marketing is a relatively independent type of Internet marketing method system. It can be combined with other Internet marketing methods or applied independently.

3. Resource cooperation promotion method

Through website link exchange, exchange of advertisements, content cooperation, user resource cooperation, etc., the purpose of mutual promotion is achieved between websites with similar targets. One of the most commonly used resource cooperation methods is the website link strategy, which uses the website traffic resources between partners to promote each other.

Each corporate website can have its own resources, which can be represented by a certain number of visits, registered user information, valuable content and functions, online advertising space, etc., using the resources of the website and Partners cooperate to realize the ultimate sharing of resources and jointly expand profits. Among these forms of resource cooperation, exchanging links is the simplest form of cooperation, and surveys show that it is also one of the effective ways to promote new websites. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, placing the LOGO or website name of the other party's website on their own website and setting up a hyperlink to the other party's website, so that users can browse from the cooperative website Find your own website in order to achieve the purpose of mutual promotion. The role of exchanging links is mainly manifested in several aspects: obtaining traffic, increasing the impression of users when browsing, increasing advantages in search engine rankings, increasing the credibility of visitors through recommendations from cooperative websites, etc. Exchanging links has a deeper meaning than whether it can achieve direct results. Generally speaking, each website tends to link to other websites with high value, so obtaining links from other websites means gaining partners and an area. Recognition of similar websites within.

4. Information release and promotion methods

Publish relevant website promotion information on other websites that potential users may visit, and use the opportunities for users to obtain information on these websites to achieve website promotion. For this purpose, websites suitable for publishing this information include online yellow pages, classified ads, forums, blog sites, supply and demand information platforms, industry websites, etc.

Information release is one of the common methods for free website promotion. Especially in the early days of the development of the Internet, when the amount of online information was relatively small, satisfactory results could often be achieved through information release. However, with the explosive growth of the amount of online information, The role of this method of relying on free information release is decreasing day by day. At the same time, due to the emergence of more and more effective website promotion methods, the importance of information release in common methods of website promotion has also been significantly reduced. Therefore, relying on mass sending The free information method no longer has much value, but some targeted and professional information can still attract great attention, especially when the information is published in a relatively high-relevance period.

5. Viral marketing method

Viral marketing method does not spread viruses, but uses active communication among users to spread information like a virus, thereby achieving the purpose of promotion , the viral marketing method essentially provides users with valuable free services while attaching certain promotional information. Commonly used tools include free e-books, free software, free FLASH works, free greeting cards, free email, and free instant messaging. Chat tools, etc. can bring convenient tools and content for users to obtain information, use network services, entertainment, etc. If applied properly, this viral marketing method can often achieve very significant results at a very low cost.

6. Quick URL promotion method

That is, the method of rationally utilizing network real names, general URLs, and other similar keyword website quick access methods to achieve website promotion. The shortcut URL uses natural language to establish a corresponding relationship with the website URL, which provides great convenience for users who are accustomed to using Chinese. Users only need to enter the shortcut URL that is easier to remember than the English URL to access the website. Use your own native language or other simple vocabulary to "replace" the website with a URL that is better remembered and can more easily reflect the brand image. For example, choose the company name or trademark, main product name, etc. as the Chinese URL. This can greatly make up for the inconvenience of the English URL. The shortcomings of publicity are that it has certain value in website promotion. With the increase in the number of shortcut URLs registered by enterprises, the user data of these shortcut URLs can also be equivalent to a search engine. In this way, when a user uses a certain keyword to search, even if it is not consistent with the Chinese URL registered by a website, there is still a possibility that the user will Opportunities to discover.

7. Online advertising promotion methods

Online advertising is one of the commonly used online marketing strategies, and it plays an obvious role in online branding, product promotion, website promotion, etc. Common forms of online advertising include: BANNER advertising, keyword advertising, classified advertising, sponsored advertising, email advertising, etc. The media that BANNER advertising relies on is web pages and keyword advertising is a form of search engine marketing, while email advertising is a type of licensed email marketing. It can be seen that online advertising itself cannot exist independently and needs to be combined with various network tools. To realize the function of information transmission, it can also be considered that online advertising exists in various online marketing tools, but the specific forms of expression are different. Promoting online advertising users' websites has the advantages of a wide range of online media to choose from, various forms, strong applicability, and timely delivery. It is suitable for any stage of the website's initial release and operation period.

8． Forum promotion

The forum promotion mentioned here is definitely not to post advertisements in the forum one by one, nor is it to add the website address to the signature and then swipe the screen like crazy, which is energy-consuming and the effect is not necessarily good. , the forum administrator can delete all your posts and block your ID with just a few clicks of the mouse, and the impact of that is bad, just as disgusting as sending spam. Once I saw a website promotion method in a forum that was much more clever. It was a small website that provided job hunting and study materials. Their publicity staff made various articles on the website into link forms, classified them, and posted them on various forums at once, so that they could provide information to those in need. It brings convenience, and at the same time, it will not be deleted due to overly straightforward advertising, and the publicity effect is undoubtedly much better. If you post this information to the corresponding section of the forum that is more suitable for your own positioning, you will definitely get a lot of clicks.

9. Comprehensive website promotion methods

In addition to the common website promotion methods introduced earlier, there are many specialized and temporary website promotion methods, such as prize-winning quizzes, online Coupons, prize surveys, comparison shopping and shopping search engines for online shopping website promotion, etc. Some even use the establishment of an auxiliary website for promotion. Some website promotion methods may be ingenious, while others may adopt certain compulsive methods to achieve the purpose of promotion, such as modifying the default homepage settings of users' browsers, automatically adding them to favorites, or even installing virus programs on users' computers. It is really worth it. What is promoted is a reasonable and civilized website promotion method, and mandatory and destructive website promotion methods should be rejected and opposed.

Friendly links for website promotion methods

Resource cooperation between websites is also an important method of mutual promotion. The simplest method of cooperation is to exchange links.

Other cooperation on the website include content sharing, resource exchange, mutual recommendation, etc. Although the forms and operation methods are different, the basic idea is the same, that is, when you have certain marketing resources, you can achieve the highest goal through cooperation. **With the purpose of development. This section only introduces the exchange link method.

In the "Search Engine Registration" related content, it was mentioned that the second generation search engines represented by Google also use the number of links from other websites as an indicator to determine a website's ranking. In fact, exchanging links It is also a commonly used website promotion method. The more opportunities you have to be linked to other websites, the more conducive it is to promoting your own website. Especially for most small and medium-sized websites, this kind of comprehensive promotion method is a commonly used and effective method.

Exchanging links, also known as reciprocal links, exchange links, friendly links, etc., is a simple form of cooperation between websites with certain complementary advantages, that is, placing the LOGO or website of the other party's website on their own website. name, and set a hyperlink to the other party's website so that users can discover their own website from cooperative websites to achieve the purpose of mutual promotion.

The role of exchanging links is mainly reflected in several aspects: obtaining visits, increasing the impression of users when browsing, increasing advantages in search engine rankings, increasing the credibility of visitors through recommendations from cooperative websites, etc. . However, there are still some different opinions in the industry about the effect of exchanging links. Some people think that the website can get very few visits from links, while others think that exchanging links can not only gain potential brand value, but also get a lot of direct visits.

The point of view of this book is that the significance of exchanging links actually goes beyond whether it can directly increase the number of visits. What is more important than increasing the number of visits is the recognition and recognition in the industry, because generally Generally speaking, the websites that link to each other are relatively close in size and have certain relevance or complementarity in content. Only with the approval of the other party can your website be listed as a partner.

Common problems in establishing exchange links

When it comes to website link issues, we often see some very different results. Some websites list many of them indiscriminately. There are seemingly unrelated websites, ranging from chemicals and building materials to personal photos and all kinds of personal homepages; there are also many websites that have no links to related websites at all. Both of these situations are somewhat extreme, and even for relatively normal website links, there are some issues that need attention.

(1) Is there a standard for the number of links?

How many links are enough? This is often an issue that some online marketers are more concerned about. However, this standard may be difficult to determine, and it is mainly related to the status of the field in which the website is located. For a particularly professional website, there may be very few websites with related or complementary content, so the number of links that can be exchanged will naturally be relatively small. On the contrary, popular websites can choose from a much wider range of link objects.

Generally speaking, you can refer to websites with similar content and scale to your own to see how others are doing. If among those websites, the websites you think are necessary to link to have already appeared in your own friendly links. In the list, and there are some valuable cooperation websites that others do not have, then it should be considered that the work is very effective. However, new websites are constantly appearing, and the work of exchanging links is never over. Your list of collaborators will also become longer and longer, which is a good sign. In short, there is no absolute quantitative standard, and the quality of collaborators (number of visits, relevance, etc.) is also an important parameter for evaluating exchange links.

(2) The style and download speed of different website LOGOs

There are two main ways to exchange links: picture and text link. If you use a picture link (usually the website's LOGO), because The logos of each website vary widely. Even if the specifications can be unified (mostly 88×31 pixels), the format and color of the pictures are difficult to coordinate with the style of the website, affecting the overall visual effect of the website. For example, some icons are in animated format, some are static pictures, and some pictures jump very quickly. Putting a large number of pictures together often gives people a dazzling feeling, and not every website's LOGO can let visitors understand what it wants to express. Not only can it not bring the expected traffic to the linked party, it is also harmful to itself. The website also had a negative impact.

In addition, placing too many pictures on the homepage will affect the download speed, especially when these pictures come from different website servers. Therefore, it is recommended not to put too many picture links on the homepage of the website. The specific number is appropriate, and it depends on the layout of the website. Less than 5 pictures should not be too many, but no matter what the situation, more than 10 pictures of different styles placed together will definitely It will make the viewer's eyes feel uncomfortable.

(3) Return to the website of the friendly link partner

Similar to search engine registration, once the link exchange is completed, it also has a certain degree of relative stability, but it still needs to be checked from time to time. , that is, returning to the website of the friendly link partner to see whether the other party's website is running normally, whether your own website has been canceled or has an incorrect link, or whether your own URL will be linked incorrectly due to other reasons such as revision of the other party's web page or transfer of URL pointing. . Because exchange links usually appear on the homepage of the website, incorrect or invalid links have a greater negative impact on the quality of your website.

If you find that the other party has missed links or other circumstances, you should contact the other party in time. If some websites cannot be opened due to closure or other reasons, and they still cannot be restored within a period of time, you should consider temporarily canceling those invalid ones. Link. However, you can back up relevant information. Maybe the other party will contact you after the problem is solved and ask to restore the friendly link.

In the same way, for the benefit of your partners, you should notify the other party in a timely manner when your website has any major changes, or when you think it is no longer appropriate to exchange links.

(4) Do not link to irrelevant websites

Perhaps you will receive letters from some irrelevant websites requesting link exchanges. Do not think that the more linked websites the better, it is irrelevant. Links to your own website have no positive effect. On the contrary, a large number of links to irrelevant or low-level websites will reduce the trust of those high-quality websites in you. At the same time, visitors will also regard your website as being of low quality or insufficient. Professionalism seriously affects the reputation of the website.

(5) Invalid links

No one likes to have many invalid links on their website, but in fact, many websites have this problem to varying degrees. Even if there are no problems with the internal links of the website, it is difficult to guarantee that there will be no problems with the external links, because the linked website may have been revised, closed, etc., and the original path is no longer valid, and for visitors, all problems It's all a website problem, and they don't analyze whether the other party's website has been shut down or other problems have occurred. Therefore, it is necessary to systematically check website links at regular intervals.

In addition, new websites are being born every day, and the task of exchanging links will never end. Of course, in many cases, new websites take the initiative to request cooperation and strictly control these websites. Investigation, choosing a website that suits you, and growing and enriching the team of partners are a huge asset to most websites.

The purpose of this website is actually very clear, which is to provide the latest, fastest and best information in Shijiazhuang, and to be closely connected with local life.

As time goes by, the site has grown in size. Become a winning platform that provides convenience to community residents.

I have read a lot of local website promotion methods on the Internet, so I will consider them here first.

1. Let’s talk about promotion on the Internet first:

The most basic search engine submission is not included: the major search engine submission entrance submission

1. Forum promotion

You cannot post advertisements. Post exciting posts to attract everyone’s attention and include ads along the way. This effect is much better than dry hair advertising, and the chance of being deleted is much smaller

. This is more labor-intensive and requires ample time. Moreover, the target forums must be clear, select a few good forums, analyze the number of potential customers you have, and post in focused ones. If it’s too much, you won’t have the energy. Note that the personalized signature must include your promotion URL.

2. Write a blog

Register a blog for each major website. The blog name: consists of your website name and URL. Identify your keywords, add exciting articles and attach hyperlink modules inserted into your website. The more diligent you are in updating, the more clicks you will get, the more searches will naturally include it, and your weight in search engines will gradually increase. Your website ranking will naturally increase accordingly

. Get the best of both worlds, why not.

Less labor, more harvest. Remember to register one in Baidu Space.

3. Go to Baidu to answer questions

Register a Baidu account, answer the questions above, and add your website address after the answer. It's very effective, but how effective it is in promoting local sites depends on the relevance of your answer

.

4. Exchange friendly links

It is best for local sites to exchange connections with some local sites. I won’t go into details about the importance of this. Webmasters all know it, except directly increasing clicks. It will also help to increase search engine recognition of your website.

5. Join the community circle

This trick should be of great help to friends on local sites. It is quick and effective and allows your friends, fellow villagers, colleagues, etc. to set your website as the homepage. , let their blog insert a hyperlink to your website, and let them promote your website to their circle.

6. Post soft articles

If the soft articles you write are first-class, then of course the effect will be first-class. Indicate the source of the article or insert a hyperlink to your website to increase website backlinks. Best for

search engines. It can also increase people’s attention to your website.

7. Here are some bad tricks

Mass mailing and QQ mass messaging. How to collect them depends on your intelligence. The harvesting of human flesh is terrible.

The effect depends on your writing ability. It must not only attract everyone's attention, not crowd out advertisements, but also entice people to click on your website. The best premise for this is that your website content

is already very rich. If they come once, they will come back a second time. Otherwise, the effect will only be temporary. It has little substantial impact on the development of the website.

8. Website optimization, that is, seo technology

What is seo? I have not been studying this for a while, so you should search it on Google or Baidu. The focus of SEO optimization is on keywords. How to choose keywords?

Google has a keyword recommendation, you can refer to it. For example, my keyword is

Liulin Community. I just made some simple optimizations. It has been 20 days since the website was established. Basically, except for Baidu, it has not been included, and other search engines such as Google have placed it in the first place.

One page.

I think the effects of these should be good for online promotion. I will summarize them first. I will recommend them to everyone if there are better ones.

Second, let’s talk about offline promotion (I’m just talking about the promotion method of local websites)

1. Print business cards

This is the most basic, you don’t need it In order to save money on that box of cigarettes, I ruined the future of my website. Print some personalized business cards. A box is only 2 yuan. If you want to go big, promotion

must start with the details. If you have more money, you don’t need to think about this and just look down.

2. Media promotion

Of course this requires a lot of investment. But its effect is also conceivable. Promotion with an official background can make your website more credible. Cooperate with local TV, radio,

newspapers, and other media, if you have the ability, and you must have sufficient funds as a basis.

3. Weird promotion

Have more clever ideas, such as buying a few T-shirts, printing your website LOGO on them, and giving them to friends and relatives around you. Make them beautiful. Be cool, they will love to wear it to promote you, and they can also wear it themselves, it’s so personal.

4. Print copies of flyers

It doesn’t cost much to print thousands of copies. Then distribute them to various communities and schools.

5. Printed plastic tapes

Free delivery to fast food restaurants, restaurants, and small markets. They would love it if it was free. However, this investment is still a bit large, and of course the effect is much better than printing leaflets.

The website introduction is printed on the plastic tape. For example, you can write like this:

Website name: Just Love Discount Website: www.9idazhe.com Website introduction: Shijiazhuang’s largest local consumption and leisure portal, providing you with the latest, fastest, and most popular shopping malls

< p>The most complete consumer information. Keywords must appear, even if they forget the URL, they will search it on Baidu. Just print the LOGO in a conspicuous place, it’s simple and clear

!

6. Cooperate with local Internet cafes

Set the browser’s default homepage to you website, and then advertise their Internet cafe on your site. Whether you can convince the Internet cafe owner depends on your personal ability.

7. Cooperate with local stores

Create free columns for them to interact with customers and conduct online marketing. The website is afraid that no one will use it, but it will have vitality as long as people use it. Word of your website quickly spread. For example

We cooperate with a flower shop to provide a one-stop service for online flower ordering, and the discounts and features are not found in other flower shops.

8. Sponsored activities

Of course, don’t think that sponsorship requires money. You can first find out what local activities have been held recently? We will provide them with free and generous support. Promote it. In fact, it is an opportunity to hype it up. People will pay attention to your website because of it.

In fact, there are many ways to promote offline. I just listed some that I am more aware of. You can carefully figure out which one has better effect.

PPC, in a narrow sense, is a pay-for-performance search engine advertising model that is different from the fixed ranking (hot zone) of Baidu search engine. It is also called Baidu PPC, Baidu PPC or Baidu PPC. Bidding promotion services.

In a broad sense, PPC can also be the general name for keyword bidding advertising, including Yahoo PPC, Google PPC, or Alibaba PPC.

Take Baidu bidding ranking as an example. The operation of advertising is similar to the auction behavior of advertising spaces. The one with the highest price will be ranked first. The main features are:

1. No restrictions on corporate purchases. The number of keywords (the more keywords, the more opportunities for advertising display, and the more advertising fees);

2. Enterprises compete for a certain keyword ranking, whoever spends more money will be ranked first (ad quality) degree will have a certain impact);

3. The top 10 advertising spaces are located on the left side of the Baidu search engine, that is, in front of the natural search, and the 10th and subsequent advertising spaces are located on the right side of the second page.

Compared with other bidding ads, Baidu bidding ads that are located in front of natural search and have no obvious signs have a large traffic base and quick results, but have the largest number of invalid clicks.

Baidu PPC advertising has lower requirements for quality, but keyword selection skills are very important. Here are three simple Baidu PPC advertising optimization skills that have been introduced, 1. IT digital products Choose Baidu carefully; 2. Resolutely reject empty hot words; 3. Don’t forget to cancel the smart matching function.