It is more conducive to learn new knowledge when you don’t know anything. Keep an empty cup mentality at all times. Douyin also has more tips and professional knowledge

If you both If you don’t have a beautiful face, a hot body, or a particularly good creative mind, then what should you do? This requires combining your professional hobbies and some personal characteristics to think about whether you can leave something for this Douyin. You can't teach others anything, even if it's asking them to cook, do some simple life tips, or even teach them the secret of how to move bricks without getting tired.

What about many works? Thousands of likes are easy to get, but one level is hard to find. The content must be practical. Not only can your audience see it, but they will also want to learn from your works and follow you, that is, become your fans. In this way, you can greatly increase your popularity. Your fans’ stickiness and trust in you.

Tell me, how to position it specifically? First of all, set the positioning of your account according to your business, industry, monetization direction and expertise. Here, let me tell you that it was previously reported that Douyin test opened this Taobao through train, that is, the shopping cart. Now everyone also We have all seen that Douyin has indeed implemented this function. What now? Douyin is building its own mall, which means that a large number of Douyin merchants will appear in the future. This interactive experience and conversion rate will be much higher than Taobao's shopping cart conversion rate. By this time, the clothing category should be the focus. If your goal is to make clothes, make beauty, educate, etc., then the normal route is to authenticate your Douyin account, give it a nice name, and have a personalized signature. Little tricks are a must.

Then, go to the information settings to bind Toutiao’s Toutiao account and Weibo account, and bind some of the certifications of each. It is also important to open up the connection between the platforms. If you For porting, you can find some small and micro users whose accounts are not very big, and set up your Douyin according to their content tonality. For each work in it, it should be noted that popular videos may not be suitable for porting. The content of our product traffic, and I don’t want everyone to do it like this. What about transporting this kind of thing? Still can't go far.

So how to position it? Let’s talk about a few simple and crude positioning methods first, and we will talk about more positioning methods later.

The first one is to make products. For example, if you want to make shoes, bags, watches, makeup, weight loss, acne removal, jewelry, jade, car accessories, children's clothing, etc., these are all relatively good.

The second is to do services, such as fitness training or martial arts training or travel consultation, legal consultation, emotional consultation, English training, etc. These are the unit prices for selling your services, and they will also be compared. high.

The third category is the virtual category, such as some course-based parenting courses, postgraduate entrance examination materials, project information, small program development, snack recipes, etc., which many people have great demand for< /p>

The fourth category is that if you don’t have a clear goal, you can first create a popular account. You can choose to create emotional accounts, emotional videos, and funny accounts. What about these things? Even if you are a novice, it can be learned very easily. You will not be asked to learn complicated software like pr ae like some training teachers teach you. This kind of emotional funny account has a wide audience, is relatively easy to operate, and is especially easy to create hits. Many students in my group have gained hundreds of thousands of fans in a week by making this kind of Douyin account.

So those who are good at doing what they are good at, and those who are not good at it, it doesn’t matter, let’s grasp a few dimensions;

First of all, we know that men are lustful and face-saving, you can We make some products, such as health care and hair loss products, some watches, and by the way, high imitation shoes and so on.

The second type of women loves beauty, so we can do some skin care tips or weight loss tips, remove acne, breast enhancement, makeup, etc.

The third type of elderly people pay attention to health. We can create some health care accounts. Of course, the concept of health care is not limited to the elderly at present. People aged 25 and above generally also Start paying attention to health care.

The fourth category of children must be smart. We can create some accounts in the parenting, puzzle and early education category.

Once you choose your positioning, you must pay attention to your verticality. What is verticality? In other words, what kind of user attributes do you want fans to have for your video content? Then your account works The content must be consistent. Douyin has a distribution mechanism. For example, if you are doing emotional counseling, but you posted an emotion-related video today, you will post a history-related video tomorrow. Although everyone has liked you, the platform may think that the content of your works and history buffs are more interesting. Even if you post emotional content next time, Douyin will automatically push your video. For fans of historical content, the response will be very poor.

As for the platform, he hopes to send the right content to the right people, so that more and more people will like this platform. If you do not grasp the traffic allocated to you by the system every time, you will not generate any traffic. If the effect is good, if it goes on for a long time, this traffic pool will no longer have your place, because the platform finds that it is a waste to give you traffic, and there will be less allocated traffic or even no traffic.

Also, When doing Douyin, you must ensure that you have sustainable output of content. Suppose you update one video a day, then you will update 365 videos a year, which requires 365 pieces of content. So before doing Douyin, you need to think about the direction of the content. Can you continue to output it for 365 days? , this is also a very critical point.

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