Hermes, a French fashion brand, was famous for making high-grade harness in Paris, France in its early years. Later, it introduced bags, clothes, scarves, perfumes, enamels, ornaments and household items, which made the brand more comprehensive and diversified. Hermes is also the name of Mercury in ancient Greece. Directory [Hidden] Brand Profile Brand Value Historical Development Brand Status Hermes China Cultural Significance of Hermes LOGO in Greek Myth Hermes 20 10 Brand Introduction Brand Value Historical Development Brand Status Hermes China Hermes Cultural Significance of Hermes Logo in Greek Myth Hermes 20 1 0 autumn and winter women's bag series [edit this paragraph] Hermes was famous for making high-grade suspenders in Paris, France, and later launched bags, clothing, scarves, perfumes, enamel Hermes ornaments and household items, which made the brand more comprehensive and diversified. It is Hermes' consistent aim to make all products flawless. Hermes owns 14 series products, including leather goods, bags, scarves, men's and women's clothing series, perfumes, watches and so on. Most of them are handmade. No wonder some people call Hermes' products works of art with profound thoughts, noble tastes, rich connotations and exquisite craftsmanship. Hermes boutique brings the world back to the embrace of traditional elegance. Hermes brand image is based on its consistent high-grade and high-quality principles and unique French relaxed style, and on this basis, it incorporates popular factors, which is also the reason why the products are always attractive. Keeping classic and high quality, combining first-class technology, durable and practical performance with simplicity, elegance and exquisiteness, Hermes is not only a symbol of status and status, but also known as a fashion thing that can keep you from falling behind in life. Hermes, founded in 1837, started with the production of high-grade harness and set foot in the high-grade clothing industry in the early 20th century. Since 1950s and 1960s, perfume, suits, shoes ornaments, porcelain and other products have been introduced one after another, becoming a representative of all-round taste across life. Hermes, who insists on herself and doesn't go with the flow, has maintained a simple and natural style for many years. "Pursuing the true self and returning to nature" is the design purpose of Hermes, and it is the consistent purpose of Hermes to make all products perfect. All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. [Edit this paragraph] Brand value Brand value: US$ 5.7 billion Brand sales: US$ 2.5 billion 173. Hermè s is most famous for its waiting list in birkin bag. Now, the company is striving to achieve growth by expanding consumer groups, and opened its first men's customized store in new york in February this year. [Edit this paragraph] The historical development can be traced back to 1837, born in Germany (180 1), originally from Thierry Hermes in France, and founded his harness manufacturing company. His first business was making collars for horses! Thierry HERMES spent a lot of time and energy to make the horse wear the collar that fits the neck best and is meticulous. Finally, he won the first-class commercial medal in 1867 World Leather Exhibition, which laid a solid foundation for his harness leather series. However, this family business, which started with wire harness manufacturing, has undergone great changes when the automobile came out. Under the control of the third generation Charles-Emile HERMES, Hermes not only did not face the fate of being on the verge of elimination, but also launched a series of leather goods and a "riding nail" suitcase, which created a brand-new style of Hermes spirit, made Hermes' professional experience like a thoroughly remoulded growth and established Hermes' unique style. /kloc-in the 1920s, the development route of Hermes also actively expanded to handbags, travel bags, gloves, belts, jewelry, notebooks, watches, ashtrays, scarves and other fields. Even after the fifth generation of Robert DUMAS took over, Hermes Perfume introduced new products such as perfume, tie, suit, shoes, bath towel, porcelain, jewelry, men's and women's clothing, watches and watches, making Hermes truly a representative of taste across the whole life. Today, Hermes Group is divided into three systems, namely Hermes Sellier (leather goods), La Montre Hermès (watches) and Hermes Parfums (perfumes); There are 186 specialty stores and 56 retail counters in the world. In order to maintain Hermè s' consistent taste and image, all product design and manufacturing, layout design of each specialty store and even display cabinets are customized in the original factory in France before being airlifted to various places, hoping to maintain a century-old persistence. [Edit this paragraph] The brand status of Hermes [1] (Hermes) Group is headquartered at No.24, the famous Fu Bao Avenue, and its head is Jean-Louis Dumas-HERMES Dumai Hermes. Among them, the chief designer of women's wear is Belgian designer martin margiela (retired), who has joined the Hermè s family since 1998. Hermes women's wear maintains the elegance of Hermes Group with its low-key style and the pursuit of exquisite and perfect creativity. There is no redundant design, but it shows the temperament of the dress, and also shows the functionality and high comfort of the clothes. It is Hermes' consistent aim to make all products perfect. At present, Hermes owns 14 series products, including leather goods, bags, scarves, men's and women's clothing series, perfumes, watches and so on. Most products are made by hand. No wonder some people call Hermes' products works of art with profound thoughts, noble tastes, rich connotations and exquisite craftsmanship. These Hermes boutiques, through more than 200 specialty stores in more than 20 countries and regions around the world, integrate into the fast-paced modern life and bring the world back to the embrace of traditional elegance. After 160 years of ups and downs, the Hermè s family has made its brand famous through the joint efforts of several generations of Qi Xin. As early as the 20th century, Hermes has become a typical representative of luxury consumer goods in France. Thierry, the founder of the 1920s. Emile, the grandson of Hermes, once commented on the Hermes brand: "Leather products have created a tradition of extreme sports and elegance." Hermes is just a harness shop in Paris that specializes in making all kinds of exquisite decorations for carriages. Hermes won the first prize of this kind of products at the Paris exhibition held in 1885. After that, Hermes's son Emil. Charles rebuilt the specialty store, produced and sold saddles and other items, and started the retail business. With the appearance and development of automobiles and other means of transportation, Hermes began to change its mode of production, and applied its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, wristwatch bands, and some sports AIDS, such as golf, polo and hunting. , and also designed and manufactured high-end sportswear. All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. In the history of Hermes, another sensational news time was its zipper golf jacket designed for the Prince of Wales in 1920, which became the earliest successful design of leather clothing in the 20th century. On the basis of their leather products, Jean Gallen and Robert Dumas, the fourth heirs of Hermes, developed new categories such as perfume and head stickers. By the 1960s, the growing Hermes company had a variety of fashion and perfume products. 1970, Hermes was just a family factory with pure handicraft industry, but after 15 years, it has developed into a super multinational company producing high-quality products, and its turnover has expanded five times. Today, the scale of Hermes is still expanding. 1992 turnover reached 2.5 billion francs (about RMB 3,725.25 million) and net profit was 65,438+76 million francs. ). [Edit this paragraph] Hermè s China Hermè s China Company Name: Hermè s (Shanghai) Trading Co., Ltd. Company Address: Room hang lung plaza 1266, Nanjing West Road, Shanghai, China [Edit this paragraph] Hermè s is in Beijing, China: International Trade Center, Yintai Center, Wang Fu Peninsula, Shanghai: Shanghai International Finance Center, hang lung plaza, Hongqiao Airport T2. (Hermes House on Huaihai Road is about to open) Hangzhou: Hangzhou Tower, Hubin International Shenzhen: Vientiane City Chengdu: Meimei Chuanxin Dalian: Times Square, Dalian International Airport Qingdao: Hisense Plaza Guangzhou: Freedom Plaza Tianjin: Isetan Harbin: Red Star Macalline Nanjing: (Kidd Plaza is about to open) Suzhou: (Luomei Shopping Mall is about to open) Wuxi: Commercial Building Kunming: Golden Eagle Shopping Center Xiamen: (Panji Center is about to open. Hermes (ρ μ η, Hermê s/Hermes): the god of messenger, animal husbandry, commerce, theft, transportation, travel, sports and sports, the son of Zeus and Maya. Hermes was born in Cyllene Cave in Acadia, and quickly climbed out of the cradle and stole 50 cows that shot Apollo. He tied branches and leaves to hooves and feet, and then drove the cow away, confusing the trail and whereabouts of the cow. Hermes roasted two fattest cows, divided them into 12 equal parts, gave them to the Olympians, and ate one of them himself. So Hermes has long been a god worshipped by thieves. When he returned to the cave, he killed another turtle and made an clavichord out of its shell. Later, he gave the harpsichord to Apollo as compensation for stealing cattle. The image of Hermes is an energetic young man, wearing a wide-brimmed hat (petasus), a short cloak (chlamys), a kerykeion, a coin bag slung around his waist and winged shoes (pteroeis pedila). Hermes was Zeus' most loyal messenger, delivering messages for Zeus and completing various tasks he instructed. Hermes is not only quick-witted but also versatile. He invented letters, astronomy and mathematics. Besides the clavichord, he also made piccolo. In Rome, Hermes was called Mercury. [Edit this paragraph] The cultural significance of logo1 Horse-drawn carriage pattern: This is a traditional symbol of Hermes' long history and exquisite quality since it began to manage harness. 2.h-type: Hermes is not so subtle about exaggerated LOGO brand fashion. This is also the reason why the "H" shape often appears in products in recent one or two years. In addition to the mirror shape of Hermes "H- Our Elegant Time" watch series, it can also be seen on its slippers for men and women. 3. Hermes signature: It can be seen on Hermes leather or metal accessories. There is usually a little Paris at the bottom. One of the Top Ten Luxury Signs-Ferragamo Ferragamo Curtains