Why do domestic sports brands frequently choose top-tier celebrities as spokespersons?

In today's society, if you have traffic, it can be of great help to your work. This is especially common in the entertainment industry. We can see that some entertainers with huge traffic have very good resources and exposure in the entertainment industry. At the same time, there are also many endorsement contracts coming to them.

Some time ago, a series of joint brands such as the internationally renowned sports brand Nike boycotted China’s Xinjiang cotton and spread rumors about forced labor in China’s Xinjiang region. Therefore, Chinese consumers have boycotted these internationally renowned brands and lost confidence in them. Many well-known Chinese celebrities have also canceled endorsement cooperation with these brands.

This is the coming of spring for some domestic sports brands in China. Li Ning first signed a contract with a well-known domestic first-line traffic artist, and Xiao Zhan became the global spokesperson of China Li Ming. And then Anta followed suit. They chose another artist with huge traffic in the entertainment industry, and that was Wang Yibo. Anta recently announced that Wang Yibo has become its chief global spokesperson. This news has been recognized by many fans.

I think there are many reasons why Anta chose Wang Yibo, one of which is his traffic. You must know that Wang Yibo is also very popular in the circle. Such traffic exposure can bring a lot of brand effects to Anta. Let more and more people who like Wang Yibo see Anta's sports products. Help improve your own brand effectiveness. The second is Wang Yibo’s trendy attributes. We all know that Wang Yibo is not only an entertainer, but he also has his own opinions on trends.

In recent years, sports brands have made their own arrangements in terms of national trends. Anta is no exception. I believe that after signing the contract with Wang Yibo, Xiang'an University will definitely launch some co-branded styles to help Wang Yibo attract a large number of fans to come to buy. This is the purpose of these sports brands signing first-line stars. Therefore, this contract is mutually beneficial to both parties. It has helped Wang Yibo and Anta achieve good development.

Now the news that Wang Yibo endorses ANTA has spread throughout China’s sports brand circles. There are already many fans who love this very much. I hope Anta can make good use of this endorsement contract to enhance its brand effect. Let us look forward to Anta launching more new cooperation models with Wang Yibo in the future. I believe it will definitely set off a fashion craze in the country.