In order to ensure that activities are carried out in an orderly manner, it is often necessary to formulate an activity plan in advance. The content and form of the activity plan must be developed around the theme of the activity, and ultimately the purpose or meaning of the activity is achieved. How should we write an activity plan? Below is the 2022 Hospital Women’s Day event planning plan that I have compiled for you. I hope it can help you. 2022 Hospital Women’s Day Activity Planning Plan 1

Activity Unit:

xx Health Network xx Hospital

Activity Time:

March 8 From March 31st to March 31st

Event address:

No. 307, xx Road

Event hotline:

xxxx

< p> Event QQ consultation:

xxx

In the New Year of 20xx, the annual "March 8" Women's Day is coming again. Women's feelings are the greatest and simplest in the world. , it is worth being grateful and remembered by each of us. In order to repay the love of xx people and care for the health problems of many female friends in xx, xx Health Network and xx Hospital launched a series of activities to care for women's health during the "March 8th" Festival

According to reports, xx Health Network, in conjunction with xx Hospital, a well-known expert hospital in the province, jointly designated March 2008 as "Women's Health Activity Month". From March 8 to March 31, Launched the "Love in March, Gratitude to Women, Triple Care" special care series activities

Care 1: 138 female gynecologists + 138 female breast health examinations will be registered starting from March 1st. Free physical examinations for 138 female gynecologists and 138 female breasts, totaling 276. Female friends can choose gynecological examinations or breast examinations (until the quota is full). Among them, 138 women who have signed up for appointments will undergo gynecological examinations and routine leucorrhea. In terms of examinations and other aspects, free routine breast examinations and breast color ultrasound examinations were provided to 138 women who signed up for appointments.

Care 2: Free medical examinations worth 380 yuan for 38 provincial "March 8th Red Flag Bearers". For physical examination, you can also enjoy a "gynecological health care expert" to provide health care at any time. The free physical examination for 380 yuan includes routine examinations of internal medicine, surgery, and gynecology; routine examinations of blood, urine, and stool; chest X-ray, electrocardiogram; liver, gallbladder, spleen, and kidneys. , uterus, breast color ultrasound; 5 items of hepatitis B, 5 items of liver function, 2 items of kidney function, 2 items of blood lipids, and blood sugar biochemistry.

Care 3: Give female friends health cards during the event. Friends can go to xx Hospital to get a health care card for free. With this health care card, they can enjoy free health consultation and guidance from xx hospital, and enjoy health care advice from gynecologists.

Note:

1. This event is sponsored by xx Health Network and xx Hospital. Registration and appointment are required to participate in the event. For specific information, please consult the xx Health Network website, activity:, QQ consultation:

2. The above-mentioned discounts cannot be enjoyed repeatedly and cannot be enjoyed at the same time as xx Hospital’s existing discounts.

3. xx Health Network and xx Hospital have the final right to interpret this event. 2022 Hospital Women’s Day Activity Planning Plan 2

1. Background and purpose:

Simulated hospital background:

A top-level, comprehensive hospital with certain local reputation It has great popularity and reputation, and its main departments are internal medicine, surgery, and dermatology. Gynecology is relatively weak, and its advantage over gynecology in Class II hospitals lies in the attending physicians and equipment.

Planning purpose:

Women’s Day has always been a battlefield for various hospitals, with endless marketing techniques. The theme activities focus on donations, free clinics, gynecological examinations, and treatments. These four aspects of discounts are promotion activities, but now all hospitals do this. Firstly, there is no creativity, and secondly, they are not very attractive to consumers. How to do this in the current increasingly fierce competition? Making innovations? I think we should use cross-industry integration methods to enhance the hospital's brand value and connotation, expand the hospital's local social influence, and improve the hospital's visibility and reputation among female consumer groups.

2. The core theme of the activity: Healthy women and happy companions

3. Cooperating units:

Organizers: xx Municipal Women’s Federation, xx Municipal Health Bureau

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Organizer: xx Hospital

Co-organizer: xx insurance company xx bank xx school

Media promotion unit: "Ruili" magazine "Everybody's Health" magazine xx Evening News xx newspaper health information weekly xx municipal TV station xx provincial TV station xx provincial mobile TV station.

4. The overall idea of ??the activity:

1. From March 1st to 8th, we will launch a gynecological physical examination discount card and join hands with local women’s magazines or newspapers. If you are in Fuzhou, then give priority to "Fuzhou Daily" and other newspapers are delivered to readers in the form of inserts, and at the same time, advertisements and soft articles are promoted in mass media pages.

At the same time, it was promoted in the form of news on local television. Through activities, attract female groups in the city to participate in activities organized by the hospital, recognize the hospital, and accept the hospital;

2. March 7 is Girls’ Day. Take this opportunity to use campus PR activities to attract potential students Female consumers are cultivated as reserve consumers. Because the hospital's operating cycle is quite long, it is necessary to preemptively train the hospital brand awareness of female consumer groups in 3 to 5 years' time, and thereby tap the consumer group of school teachers.

3. All major banks or insurance companies have special financial products or insurance products for female consumer groups. Many of the salesmen and staff of banks or insurance companies are women. The interactive integration of gynecological projects and accident insurance projects simultaneously affects two major consumer groups, the female employees of the insurance company and her female medical insurance customers

4. On March 8, most units give women a half-day holiday, which is in the afternoon. The traditional preferential and exemption activities cannot be discarded, because others are doing it, and if you don’t do it, you will lose the market. However, as a general hospital, it cannot do health surveys in the name of the Women’s Federation and the Health Bureau like a maternal and child health hospital, nor can it do it in the name of a specialized hospital. Like women's hospitals, they serve a small number of people. Therefore, they should be operated in a small area through large-scale publicity and create specific projects for specific consumer groups. 5. March 8 is Women's Day. During this festival, as a male, Generally speaking, there will be an imbalance to some extent, and at this time, few media or units pay attention and care to men. In response to this phenomenon, the hospital has launched a Harmonious Family Card. This card will be delivered to the man who has a good relationship with the woman who came to our hospital on March 8. On the following Saturday or Sunday, the card will be given to the man. Care special event.

5. Promotional activity strategy:

The first phase: the introduction period from February 15th to March 8th

Combined with the fact that our hospital is a general hospital nature, coupled with the characteristics of Women’s Day, under the premise of “putting myself first and leveraging the market to build momentum”, we will use the social influence of the media to fully shape the image and environmental packaging of the project, and our institute will carry out the activities during the event. At the same time, corresponding promotional activities are incorporated, and at the same time, the hospital's strength, service features, expert equipment, etc. are fully publicized through the publicity and hype of the event itself, and the news hype and its own newspaper are used to create momentum to drive the smooth development of the event.

Publicity goals: News preparation and market warm-up before holiday promotions, strive to shape the property image, attract the attention of the target audience, create market and create a good on-site atmosphere.

Promotional method: Introduce the core theme of this event "Healthy Women, Long-lasting Happiness". Promote the concept of "health is happiness"

Publicity strategy:

1. Set up a column in the health section of local mainstream mass print media to publish women's health information in the name of a hospital health consultant Food and other information

2. Publish relevant soft articles in local mainstream mass print media, supplemented by a small amount of hard advertisements

3. On March 6, 7, and 8 Promote and build momentum in the form of news on local TV media, because news is low-cost compared to advertising and is easy for the audience to believe, and the arrival rate of information is much higher than advertising.

4. Expansion: and Local or well-known women's magazines, such as "Ruili" or health magazines, join forces to exchange subscriptions for pages. For example, if you subscribe to 200 volumes, you will receive four pages. Two of the pages are used to promote the image of the hospital, and the other two pages are used to promote 6 pages of activities in the form of vertical ads on the right side of the magazine. A discount card produced by our hospital is pasted on the back cover. You can enjoy priority registration when you use the card to treat patients in our hospital. , registration fee exemption, free gynecological examination and other preferential contents. The subscribed magazines are used to be donated by the hospital to the hospital’s major female customers

5. In line with the principle of “mutual benefit and three parties benefiting”, cooperate with other units and promote our hospital while giving gifts to the female clients of the cooperative units. Employees receive preferential treatment, and with the work permit of the cooperative unit, patients who come to our hospital for treatment can enjoy preferential policies such as registration fee reduction or exemption, or receive small gifts as promotional items

The second stage: the warming period in February 25th - March 5th

The hospital project has a long operation cycle and obvious regional characteristics. The International Women’s Day event is a short-term activity, and the guiding ideology of “quick victory” must be established. Once the International Women’s Day is over, who will make a fuss about Women’s Day? At the same time, the hospital also has its own business and cannot be dragged down by the International Women’s Day activities. . But for the entire hospital, we must be prepared for a protracted war. According to the characteristics of this period of market heating, we set out to establish strong promotion and sp activities.

Stage goal: seize market share in the first time.

Marketing strategy:

Publicity strategy: Mainly newspaper and TV advertisements, supplemented by event marketing, providing more convenient and preferential medical conditions and purely medical-guided advertisements targeting the main selling points. It effectively cooperates with on-site activities, and at the same time uses soft articles and perceptual appeals of news hype to cooperate with publicity to achieve the purpose of medical treatment boom.

, then we can make installment payments for female employees of cooperative units, and provide them with preferential and mutual benefits in the form of group gynecological health examinations.

2. Work with local insurance companies to interactively integrate gynecological projects and accident insurance projects. In other words, the gynecological examination discount card and the accident insurance card are interactively given to the insurance salesperson and her customers. Simultaneously affecting two major consumer groups, female employees of insurance companies and her female medical insurance customers

3. Cooperate with the provincial government to conduct special lectures on women's health on March 5th and 8th. Attract intellectual women to attend lectures in the province, and distribute promotional materials and discount cards produced by our institute at the case site

The third stage: the main promotion period from March 6th to March 8th

< p> Stage goal: Improve image and emphasize service

Stage goal: Summarize experience through sales feedback from the first two stages and make rapid adjustments in all aspects, including price, payment methods, promotion techniques, promotional packaging, etc. , in order to be more in line with market demand, the publicity speed at this stage can be slowed down in time, and the reputation established in the first stage can gradually reach the stage goal.

Marketing strategy:

Publicity method: mainly newspaper advertising, with image advertising, testimonials, selling point advertising, and reminder advertising to form promotional advertising, and at the same time cooperate with short-range promotional activities. Solve practical problems and contradictions.

sp activities:

1. Girls’ healthy campus trip on March 7th

Activity theme: Caring for girls’ health and enjoying a happy life

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March 7th is Girls’ Day. Take this opportunity to cultivate potential female consumers into reserve consumers through campus PR activities

Before February 10th, negotiate with campus societies to establish Activity theme, planning plan, production of corresponding pp bags, roll-up banners and other promotional supplies

2) On March 7th and 8th, gynecologists and health nurses from the hospital will be dispatched to carry out health science popularization in cooperative schools , women's health special lectures, and on-site discount card distribution activities to girls. 2022 Hospital Women’s Day Activity Planning Plan 3

1. Activity Background

Currently, many medical institutions have shifted market competition to brand and service competition. With the deepening of medical insurance reform, large hospitals are no longer is the patient's only option. On the occasion of Women's Day, XX Post Office plans to use the "Health Blessing" direct mail media to assist XX Hospital in launching the "Celebrate Women's Day, Caring for Women and Giving Health" campaign to further enhance the brand image of XX Hospital.

2. Introduction to the "Health and Wellbeing" product

Using postal letters and letters as the main carriers, relying on the postal name and address database, we will select target customers for your organization to promote, and through Provide female customers with incentives such as discount coupons for medical treatment and free trial coupons, and cooperate with your hospital's business promotion to achieve the effect of attracting the audience's attention and generating a door-to-door experience.

3. "Health and Fortune" product functions

1. Maintain the relationship between customers and patients.

2. Convey preferential activities, promotional information, and experience activities.

3. Achieve the effect of word-of-mouth communication and establish the image of the hospital.

4. Collect customer information.

IV. Target audience analysis ideas

In view of the characteristics of this event, we focus on female audiences as the main target customers, and also select some enterprises and institutions.

(1) Name and address data of female members of your hospital.

(2) Women in the Chongqing Post’s personalized name and address database include book lovers (female readers who are concerned about health and wellness), private car owners, middle-aged and elderly women in the jurisdiction.

(3) The chairman or office director of the trade union of enterprises and institutions within the jurisdiction of Chongqing Post’s organizational database.

5. Effect Analysis

(1) Selected targets and strong pertinence. According to the characteristics of the activity, we analyze and mine the audience name and address information, and select targeted individuals (units) for one-to-one and point-to-point publicity to expand the market.

2. The form is novel and highly recognizable. As a focus media, direct mail is different from mass media and can effectively avoid competitors. At the same time, its exquisite images make it stand out from competitors.

3. High opening rate and long storage time. Preferential information such as discounts and gifts can attract consumers to open emails. The content is close to the needs of the audience, the retention time is long, and the advertising effect is long-lasting.

4. High cost performance and measurable effect. Compared with traditional advertising, the cost is low; your company can measure the effectiveness of the campaign based on the number of target audiences and the number of responses. 2022 Hospital Women’s Day Activity Planning Plan 4

1. Foreword:

It is the time when the grass grows and the orioles fly again, and we welcome the xx anniversary of International Women’s Day.

As the March 8th Festival is approaching, in order to repay the care and support of the vast number of xx female friends to our hospital, we would like to extend our holiday blessings to the vast number of xx female friends during the festival. At the same time, during the festival, our hospital will welcome the 'March 8th' to send blessings and care for xx Female friends live a healthy and active life every day.

2. Theme:

Hospitals, in people’s minds, are all about the relationship between doctors and patients, which makes people always feel uncomfortable. In fact, This is something that can change people’s perspectives with a whole new interpretation. Hospitals not only serve people's health conditions, they can also be close friends in people's lives, caring and loving them. While giving people health, they can also make the public feel that going to the hospital is not a medical treatment. It's the mentality of going on a happy journey and meeting good friends.

3. Creative slogan:

The world is beautiful because of you, and life is perfect because of you.

Promote women’s learning and spread family virtues.

Women have made great achievements and created a harmonious society.

Care for "Half the Sky" and get free physical examinations.

I won’t rest at home during the holidays and will have a physical examination at the Women’s Hospital.

A woman’s own festival and a woman’s own hospital.

4. Market background:

After x years of reform and opening up, this summer resort city, when "Shuangshuang xx" sang all over the country, xx is no longer the incompetent Guizhou donkey. In the forest and mountain city, she walked to the north and south of the country while singing "Shuangshuang xx", and the guests were attracted from the north and south of the country by her charming charm. When the economy develops to a certain level, it will also bring development and progress in all aspects of social life. In the creation of xx, a summer resort capital, the pursuit of fashionable and high-grade life has become the purpose of life for modern urbanites. What they want is living standards and quality of life. At the same time, various large and small services Institutions have sprung up all over xx. As a specialized hospital specially designed to serve female friends, Modern Women's Hospital has its advantages and disadvantages. The advantage is that it is a professional hospital invested and built by China Bosheng Medical Investment Group. Modern Women, with specialty specialists as its main diagnosis and treatment model, is the first modern comprehensive women's medical institution in xx City that integrates medical treatment, teaching and research, prevention, health care, and consultation. But the disadvantage is that she is still very 'young'. Although she has a certain popularity in xx, her popularity in the province is very weak. In order to have a new starting point and new development in the new year, and at the same time, Women's Day is coming soon. While giving back to xx female friends, we also take this opportunity to make a name for ourselves in the province.

5. Current Situation Analysis:

In xx City, there are countless hospitals serving female friends, and the competition is very fierce and fierce. As one of the key projects for attracting investment, Hospitals have great advantages. From a geographical point of view, xx Modern Women's Hospital is located in the bustling city center with a large flow of people, so that it can enter the eyes of the masses at the first time and first sight; from the perspective of medical resources, xx Modern Women's Hospital The hospital has strong team support and guarantee, with a total investment of 100 million, thousands of square meters of medical space, and experts in various disciplines with superb skills, rich experience and outstanding scientific research capabilities. Introducing laparoscopy, hysteroscopy, colposcopy, color ultrasound, fully automatic biochemical analyzer, Xinbai's TCT membrane liquid-based cytology detector, and domestic first-class laminar flow purification sterility developed by Germany, the United States, Britain and Switzerland. Operating rooms, etc., carry out advanced treatment methods such as fallopian tube guidewire interventional recanalization, uterine artery embolization, and focused ultrasound comprehensive therapy. From the perspective of service model, xx Modern Women's Hospital focuses on researching women's health issues and has opened a gynecological minimally invasive center, gynecological oncology, infertility, gynecological inflammation, family planning, breast disease, endocrinology, and health examinations. There are more than 20 diagnosis and treatment specialties including the clubhouse, psychological counseling clinic for girls, female anorectal department, urology department, internal medicine, surgery, traditional Chinese medicine department, and otolaryngology department. Driven by the "people-oriented" service concept, the hospital implements a comprehensive "empathy model", provides a hotel-style medical environment, and implements full-process guidance, "one-stop" medical services, and "one person, one doctor, one clinic" consultation method and post-operative follow-up visits, considerate night consultations and other humanized services. We insist on taking medical quality as the basis, medical safety as the premise, new and special technology as the leading factor, humanized service as the purpose, brand management as the center, and advocating "customer first, medical ethics first, medical technology exquisite, and service sincere". The essence of the enterprise is committed to protecting women's health, building a famous brand hospital, and establishing a "green medical and humanistic hospital" in xx province. These are the unique resources and advantages of xx Modern Women’s Hospital.

6. Media selection:

xx Modern Women’s Hospital has its own monthly magazine and online marketing, which is a major advantage. According to the market share and popularity of xx major media, the following media are more suitable: For periodicals, A: xx Evening News, B: xx Metropolis News, C: New News, E: Friday Weekly, F: Money Online , H: xx Information Network, and you can also include leaflets and other materials in newspapers and periodicals; TV media include: xx TV station, xx local station, etc.