Xi' an college students' online entrepreneurship story

The employment problem of college students is becoming increasingly serious. Therefore, encouraging college students to start businesses has become a countermeasure to solve the employment dilemma.

However, due to the lack of funds, social experience and management experience, the road of college graduates' entrepreneurship is full of thorns and bumps. "Our eyes are full of curiosity, our blood is full of passion, but our wallet is unprecedentedly thin." This is a self-portrait of many college graduates.

This paper tells the entrepreneurial stories of three college graduates. Perhaps they are far from success, but their entrepreneurial road may provide a sample for college students who are preparing to start their own businesses.

Compared with previous years, many college graduates are full of job-hunting anxiety, and at the same time, they begin to boldly choose to start businesses. "College students' self-employment" has gradually become a high-frequency word, and the state has also introduced a series of preferential policies to encourage it.

At the same time, all kinds of college students' entrepreneurship competitions are held in full swing all over the country, and various entrepreneurial projects are promoted on the spot, government-supported entrepreneurship policies are publicized, and entrepreneurial loans are issued one after another. The "entrepreneurial element" has brought new opportunities to college graduates, and many students are eager to try.

However, due to the constraints of lack of funds, social experience and enterprise operation and management experience, the road of college graduates' entrepreneurship is full of thorns and bumps.

A survey of college students in Xi 'an shows that 47.46% of college graduates in Xi 'an have considered starting their own businesses. However, according to incomplete statistics, the failure rate of entrepreneurial enterprises is as high as over 7%, while the success rate of college students' entrepreneurship is only 2%-3%, which is far lower than that of ordinary enterprises. "Our eyes are full of curiosity, our blood is full of passion, but our wallet is unprecedentedly thin." This is a self-portrait of many college graduates.

Zhang Tao: Looking for Miracles on the Internet

Zhang Tao's company is adjacent to He Guilong's company, and it is one of the eight enterprises that have settled in the College Students' Entrepreneurship Base in High-tech Zone.

Zhang Tao is a graduate of a private college in Xi' an in 27. Shaanxi Juhui Network Technology Co., Ltd. under his name was established in March 28 with a registered capital of 1 million yuan.

Zhang Tao comes from the countryside of Wugong county, and his parents who run a pharmacy in Xinjiang have given him great support in starting a business. His company has invested more than 2 thousand yuan now, but it has not yet started to make a profit.

In his freshman year, Zhang Tao set up a baking company with his friends to represent the products of a company in Shanghai. Later, he also sold telephone cards, wholesale clothes, etc., and made some money.

After graduation, he went to Renmin University of China to continue his undergraduate studies. There, he found Zhongguancun a hot spot and began to consciously contact the IT industry. He began to think that the internet should be the door to his entrepreneurship.

at the beginning of the company, he positioned his business in website design, medical software technology outsourcing agency and so on. At most, his company had 3 employees and its monthly sales amounted to 6, yuan. However, there are too many such companies and the competition is too fierce. After a few months of vigorous development, this business was forced to stop.

Now, Zhang Tao has turned his attention to the B2C shopping mall. In the E-commerce Plan he completed a few days ago, he set the company's goal as e-commerce and established a nationwide comprehensive electronic online shopping cluster.

Zhang Tao's idea is to put men's clothing products on the Internet, starting with ties, "because ties are relatively simple and the technical content is not very high". His specific implementation plan is: mainly famous brand neckties, adding independent brands processed by others, and controlling the cost of each necktie in 4 yuan. At present, the market price of famous brand neckties of this quality is 3 yuan. According to Zhang Tao's "conservative forecast", the monthly sales can reach more than 1, yuan in about half a year.

Perhaps, he neglected a question: Ties are rare in the streets nowadays, and how many people who wear ties will buy cheap goods?

Zhang Tao is full of hope for B2C, because "PPG achieved sales of 15.8 billion yuan in 28, and the website" Maibaobao "can also sell 1 million yuan every year. They are our role models, and the power of role models is endless".

For example, he said that last year, he began to try, opened an online shop on Taobao, and found several brands of bags from Sanfuwan to try to sell. After one month, 4 yuan also made profits.

However, Taobao has gathered a lot of popularity, which is equivalent to a big supermarket in reality. The small counters in the big supermarket may be more popular than the big shops in the alleys. But Zhang Tao doesn't think so. "The reason for this idea is because we have experience. One of the company's previous businesses was to help others do website promotion, and now it will be more advantageous to do it for ourselves.".

Zhang Tao said that he was also prepared for failure. "Entrepreneurial failure is inevitable for entrepreneurs, and entrepreneurs must be able to resist pressure, otherwise they will not be able to succeed.".

Xi Yamin: An unclear sample

Xi Yamin wrote in his blog signature: Everyone is living, but everyone is different.

just after the spring festival, Xi Yamin moved his company into a commercial and residential building in the southern suburbs of Xi' an. The windows in the office are bright and clean, and the innermost door reads "General Manager's Room". As usual, there is a boss's chair behind the large squad. Business license and tax registration certificate are hung on the wall, and the registered capital of "Shaanxi Zhongtai Engineering Design Co., Ltd." under his name is 3 million yuan.

Xi Yamin admits that when the registered company verified the capital last year, the cousin who opened the coal mine "transferred" 3 million yuan into his account. It is said that the minimum registered capital of such an engineering design company is 3 thousand yuan, but he believes that the long-term goal of the company is to have a considerable scale before it can obtain the qualification of bidding.

Xi Yamin was born in 1981, and he came from Tongchuan mountain village. His father died long ago, and his mother raised four children alone. The embarrassment and being looked down upon at home left a deep imprint on his heart. Fortunately, he has been studying hard, and he basically spent his middle school in boiling water and pickles, and eventually became the first college student in his family.

He said that he would never forget to report to school on September 7th, 21. It was his first trip abroad, the first time he took a train, and the first time he had so much cash with him.

when he went to college, he was bent on making money. Besides studying, he spends more energy thinking about how to make money with his classmates. Of course, he also earned some living expenses by virtue of his cleverness and diligence.

At the beginning of 23, he and a dozen classmates pooled more than 2, yuan to open a small bar near the school. Soon, SARS shattered their dream of making money.

Before graduation, the teacher helped him to contact a design institute in Xi 'an for an internship. He actively asked to take part in the survey work outside, so that he didn't have to worry about eating and living.

In July 25, Xi Yamin graduated from University and returned to work in the company in Xi 'an. The company told him that he needed to continue the trial for three months, and the monthly salary was still 6 yuan.

At this moment, his brother also founded a small road and bridge design company in Tongchuan, and he resigned from the company and went back to Tongchuan to help his brother.

In August 27, he told his brother that he wanted to start his own business. His reasons were: on the one hand, he felt young and "didn't want to enjoy the cool under his brother's tree"; On the other hand, he wants to develop the provincial capital, so that his career will be greatly improved.

In the end, he left his brother under the stigma of "ingratitude". But he couldn't leave Tongchuan because he didn't have enough funds. Just then, the opportunity came. A friend introduced him to a project in Yan 'an and asked him if he could take it down in 2 days. Finally, he decided to win this project. In the following days, he was busy looking for people, funds and office space. Borrowed 2 thousand yuan from scratch, and completed the design project in the last 15 days, and passed the review smoothly. According to the book calculation, this project has a profit of 1, yuan, but the settlement period is one year later, and he is invisibly burdened with a debt of 2, yuan.

after that, it's bad to get off to a start many times. He began to ask himself: how long can you persist in starting a business?

On the unhappy days, he wrote in his blog: I really want to give up and find a better job! But I am unwilling, and I don't want to do that, because I chose this road, I chose this life, and I am here to struggle on the road of life!

but he can't let go of his dream of starting a business. In April last year, he raised another 2, yuan to come to Xi 'an and registered the company. His initial positioning for the company is "picking up the missing pieces", that is, to make a "small" design that the big design institute despises, starting with making small money. Every day, he works hard to find business everywhere, and often only eats one meal.

Everything comes to him who waits. In this way, he gradually established some contacts and undertook some technical assistance work such as drawing and drawing in some design institutes. He said that by the end of last year, his company also had a turnover of nearly 3, yuan, but more than 1, of them had not been settled. Thanks to the preferential policies of the government, he won an interest-free small loan of 3 thousand yuan guaranteed by the government, which helped him out.

for a moment, he seemed full of hope for the future.

However, the actual situation is not as optimistic as he said. In an online blog three months ago, he wrote: no one understands this lifestyle, because in my eyes, first, there is no money, second, it doesn't matter, and starting a business in design is bound to die!

His friend's post said: Actually, I can feel your situation ... because you make people lose hope! Your idea is to make things better ... so you have to pay the tuition.

Xi Yamin's answer is simple: in a word, fight for tomorrow! Don't be too optimistic, but don't be pessimistic.

In any case, it's not an easy start for Xi Yamin, who was penniless a year ago, to be able to bear all kinds of expenses at least 2, yuan a month now.

He Guilong: Incubating in Shelter

Compared with Xi Yamin, He Guilong's road to entrepreneurship seems a little easier.

He Guilong's company not only settled in the entrepreneurial base for college students in Xi 'an High-tech Zone, but also enjoyed zero rent and office equipment, and one-on-one entrepreneurial tutor helped solve various practical problems in entrepreneurship.

at 1 pm on March 17th, He Guilong, as a successful representative of college students' entrepreneurship, went to Xi 'an municipal government to attend a symposium convened by the inspector group of the Ministry of Human Resources and Labor Security. His business card bears the title of "General Manager of Xi 'an Huodongtang Advertising Company". It's just that his registered capital is a little small, only 3 thousand yuan.

In July 27, He Guilong graduated from the English junior college class of Xi 'an Engineering University. During his school days, he has been the head of the club. He gradually discovered that there are many business opportunities in the school. Half a year before graduation, with the support of his teacher, he raised 26, yuan and registered "Xi 'an Huodongtang Advertising Co., Ltd.".

in order to avoid turning around, he paid the rent for one year at a time. When he got his business license, all he had left was 16 yuan's money.

In addition to the dream of starting a business, He Guilong set up a company before graduation. He Guilong also had another purpose. After he got the business license of the company, he immediately carved an official seal. With this official seal, he signed a labor contract with himself and handled the "three gold" for himself. Soon, I also went through the household registration procedures in Xi' an.

He Guilong's business positioning for the company is accurate. The first business is to undertake the promotion of a product on campus. After completion, he has a profit of nearly 2, yuan, which is undoubtedly the greatest encouragement for him.

however, the good times did not last long, and the next summer vacation became a business blank for the company for two months. However, He Guilong did not lose heart. He envisioned laying sales outlets on various campuses after the start of school to provide all kinds of daily necessities for freshmen. In the meantime, the main work of several employees of the company every day is to inquire, bargain and bargain in the wholesale market.

However, when the school started, he was blindsided again. Not only did the freshmen carry almost all the necessary supplies with them, but the shops inside and outside the campus were selling at low prices. He Guilong feels that he has encountered the first trough of entrepreneurship.

At the beginning of last year, He Guilong had to choose to close down because the company's business was too single, and there was no business during the winter vacation, and he finally had no money to pay the rent.

after two months' introspection, he decided that the main business of the company was to make the Physical Education Manual for universities free of charge, and then used it as an advertising carrier to attract customers. The company finally resumed business, but by this time there was no house, no employees and no money. But these inside stories can't make customers feel that he runs around every day, visits the relevant heads of universities in Xi 'an for one and a half months, and finally signs cooperation agreements with 19 universities.

after the completion of this business, there is almost no profit, which is not even enough to pay for the printing factory.

Fortunately, fate arranged a new turn for him. With his efforts, on May 8, 28, he moved into the high-tech zone entrepreneurship base and became the first college student entrepreneurship enterprise to enter here.

In October 28, He Guilong obtained a small secured loan of 5, yuan from Xi 'an Labor and Social Security Bureau and the Municipal Employment Service Center, which solved the big problem of insufficient liquidity.

"The future is beautiful and the reality is cruel"

"Inspirations illuminate life, and entrepreneurship changes fate" is the slogan of CCTV's "Win in China" program, and almost all college entrepreneurs are attracted by this program. For passionate college students, this has gone beyond the scope of TV programs. It is more like a banner and a stage to show their passion and dreams. At the same time, the successful entrepreneurs made a high-profile appearance, and the losers quietly withdrew. In front of the students, there were too many entrepreneurial miracles.

But in reality, creating wealth is much more than just saying your ideals aloud, and not everyone has the opportunity and ability to create myths. Passion may not bring you wealth and experience. Lack of funds, management experience and incomplete market research doomed most entrepreneurs to failure.

"The future is beautiful and the reality is cruel." This is Qian Jundong's summary of his entrepreneurial experience. After graduating from college in 24, Qian Jundong started his own company. Because of his successful start-up, he has become a template for local entrepreneurs in Xi 'an. Last year, the total business of four companies under his name exceeded 3 million yuan.

On March 17th, at the symposium convened by the Inspector Group of the Ministry of Human Resources and Social Security in Xi 'an, Qian Jundong suggested in his speech that college students should not blindly start their own businesses in the first four years after graduation, and they can choose employment before starting their own businesses, that is, choose employment purposefully to accumulate experience for starting their own businesses in the future.

The dilemma of students' entrepreneurship highlights the deficiency of current education from the opposite side. Professor Cui Yizhong of Northwestern Polytechnical University is one of the earliest experts in entrepreneurship in China. He said that entrepreneurship education in domestic universities originated in 22, and it is only piloted in nine universities across the country, including Northwestern Polytechnical University and Xi 'an Jiaotong University. At present, the course is not going well. In the United States in 1999, there were about 1,1.