Blog

1. Publish serialized content. Serialization can increase visitor stickiness.

2. Leave a message on other people’s blogs. Usually after you leave him a message, they will give you a return visit.

3. Submit reader contributions. Most blogs welcome contributions from readers. Bloggers allow you to submit articles to them, and usually the articles will retain the author's byline and point to your website. Just send the article to the blogger and see if he will publish it as a reader contribution. It's that simple. If you are interested, you are welcome to submit to my Beipiao Scholars blog, but the requirements are: 1. Valuable and 2. Exclusive, at least the content is different from other sites, or you can interpret it.

4. Sponsor a blogging contest. A popular practice in the blogosphere is running blogging contests. You can sponsor a contest, offer prizes or bonuses, and bloggers will leave a link to your website on the contest page. There used to be SEO competitions and the like every year.

5. Use your blog to send letters to potential customers. There are three sending modes in permission email marketing, the second is broadcast email, the second is sequence email, and the third is RSS feed email. Every blog has an RSS system, so you can use your blog to send messages to readers.

6. Establish a network of relationships. There is a saying that “it’s better to know the right person than to have the ability.” This also applies to website promotion. After you make friends with bloggers and webmasters, they will be happy to put a link to your website and bring traffic. But before that, you should probably link to their website or contact them via e-mail.

Subscribe

7. Publish RSS feeds. Publish RSS feeds to facilitate readers to subscribe to the blog through RSS readers. In this way, whenever there is an update to the blog, they will be automatically notified of the update. This is a good way to ensure that they can read the updated articles and encourage them to visit the website regularly. (Most subscription software has gone out of business or no longer operates updates, just like the glorious Google Reader subscription back then)

8. Use Feedburner. If you want to manage RSS easily, you should register a Feedburner account. This service is completely free and has many useful features, such as counting subscriber information, various customization options, and more. Feedburner also allows the blog output content to be well compatible with most browsers and RSS readers, so that subscribers will not be lost due to technical reasons. (If it is only a domestic user, I am afraid that few people will use it, so please use it with caution)

9. Provide email subscription. Many netizens do not yet use RSS, so providing email subscriptions is very necessary. Fortunately, it is easy to achieve using Feedburner. Just activate the "Publicize" feature in Feedburner, paste and copy the subscription link to the website. This is an English system. If you can’t understand it, you can use feedsky. (If your audience is only domestic people, there is no need to use this)

10. Create an email newsletter (email newsletter). After optimizing the email subscription, you can create an email newsletter, which can effectively control the content pushed to the subscriber's mailbox. For example, define an automatic push rule to send specific content to subscribers' mailboxes at a specific time. (To be honest, this is a troublesome and impractical promotion method)

Content strategy

11. Break the first-hand news. If your website is the first news source to break the news, there will be many links to websites that talk about it, and the traffic will naturally increase. (If not, please refer to Baidu Search Rankings, Taobao Hotspots and other hot news in the industry that you are concerned about, and then promptly report and sort out the hotspots that netizens may want to search for in the future)

12. Write a controversial article article. If you can successfully write a controversial article, people will naturally link to your article when arguing, whether they agree with your point of view or, in most cases, disagree. The result, of course, is that traffic can be greatly increased. (For example, write an article "Beipiao Scholar Blog is the best Internet marketing blog in the webmaster circle", haha, someone must scold him)

13. Write a "Top10" list.

People who surf the Internet like the "Top Ten XX" list, which is concise and easy to understand and contains effective information. (For example, the top ten xx resources, the top ten tips, etc.)

14. Write a "Top100" list. If the “Top10” list can bring a lot of traffic, the “Top100” list will definitely be more useful. (This article is an example. Because this type of article can aggregate and summarize something valuable, people will naturally bookmark this article and share it.)

15. Write an article A "general tutorial" for doing something. People enjoy learning new things, especially techniques that solve their problems. Make sure your tutorials are as thorough as possible and visitors will flock to you. (Weibo, WeChat, and tutorials on related products and games that are extended or attached to each are good choices, such as the Nervous Cat two days ago)

16. Publish an interview. If the interviewee has a blog or website, the effect will be better. The other party will give a link to the interview article, and his visitors will click over. (If you can interview people like Lei Jun and Zuckerberg who will definitely attract people, if not, you can also interview some other famous people, or simply famous people you have a good circle with)

17. Take advantage of festivals Or a regular event as a topic. Write some content related to festivals or regularly held events, and your traffic will also increase significantly. (For example, Christmas in the West, the upcoming Mid-Autumn Festival, National Day and other festivals and activities.)

Link bait

18. Create a test. People like to do tests (here refers to the kind of game-like tests). If you can come up with an interesting test, visitors will not only be willing to do it themselves, but also share it with their friends, so the traffic will also increase. (For example, in the past two years, many people liked to take psychological tests, horoscope tests, etc.)

19. Write a ranking list. (For example, publish a "Top 10 most awesome Internet marketing experts in China" and rank XX. Such a ranking will just take advantage of people's curiosity to bring a lot of traffic.)

20. Write a website ranking . Similar to the previous strategy, write a ranking of websites, such as "Blog Income Ranking" and "We-Media Influence Ranking". The webmaster of the mentioned website will definitely be willing to give a link to this article (if you can get in touch with them and tell them about this ranking, the effect will be better and the traffic will be greater).

21. Post a funny picture. After a busy day, people may just want to have some fun and relax. Posting a funny picture can satisfy everyone's wishes and increase traffic at the same time.

22. Create an infographic. If you're creative and like to do research, try creating an infographic, which is also a great way to attract links and traffic from others.

Free Strategy

24. Create a free CSS template. CSS templates are very popular on the Internet. Submitting templates to the CSS directory will always be used by many people. Putting a link to your website in the footer will definitely get you some traffic. (Assuming your skills are okay)

25. Make a free WordPress theme. You can also convert a CSS template directly into a WordPress theme (or create a new one from scratch). WordPress has millions of users. After submitting your theme to a directory (including the official theme directory), there will always be many people downloading your theme. (The same premise requires that you have skills)

26. Make a cheat sheet. Cheat sheets are very popular online, and you’re bound to see a huge increase in visitors if you create one. If you want examples, check out this article that lists over 30 web development cheat sheets.

27. Provide web design resources. For example, it provides icon sets, fonts, textures, Photoshop brushes and other similar resources.

Organize a competition

28. Launch an RT (forward) competition. Create a campaign where people repost the contest page to be entered into a random drawing. The prize can be cash, products, or services provided by the sponsor. Depending on the size of the prize, you’ll be able to see how many viral retweets it gets over time.

30. Conduct a review writing contest.

If you want to improve your website's Google ranking, you can try holding a writing contest. Participants need to write an article related to the theme of the contest to gain a chance to be judged. The external links obtained in this way not only bring PR weight, but also new visitors. However, it should be noted that the prize needs to be attractive enough to make the contestants willing to write articles related to the topic.

31. Host a voting contest. All you need to do is vote on the winner in the contest. For example, if you have a website about fitness, you can invite readers to submit what they think are their best fitness tips, and then the readers will vote to determine the winner. Doing so allows participants to link to the voting page and then invite their friends to visit and vote.

32. Traffic competition. If traffic is what you want, why not tie the contest criteria directly to it? The contest requires entrants to direct traffic directly to a specific page on the website, which can be the contest page (for viral effect) or a resource page (Such as providing e-book pages). After setting a time period (such as 2 weeks, 1 month, or whatever), just check the traffic analysis of the website to see which website brought the most visitors to determine who won the award.

Multimedia

33. First experience with video. You may have heard that video is already a basic application of the Internet today, but if you haven’t tried using it for promotion, you can start. You can simply experience it first and record a speech in front of the camera (of course the content should attract visitors, not talk in general).

34. Record screen demonstration. When operating a computer, it is a very effective method to record the screen and make it into an attractive video. For example, you can use this method to teach others how to perform a certain computer operation or how to complete a certain task online. You can use this free software CamStudio to record screen presentations.

35. Submit videos to major websites. After preparing the video, you can submit it for dissemination on as many websites as possible, such as YouTube, Youku, Tudou, Sina, Kuliu, etc. (The premise is that it is best not to infringe)

36. Make a podcast. The main reason this method could be a source of quality traffic is because there is so little competition in the podcast space. That said, with a little bit of effort, your podcast can quickly become a leader in your niche. All you need to do is use a USB microphone to start recording. (Podcasting is basically obsolete now)

37. Publish interview audio. We already know that interviewing experts is a great way to get traffic. In addition to text interviews, you can also publish audio interviews. Skype makes recording audio very simple, just find a software that can record Skype conversations. The free version of PowerGramo does just that.

Social bookmarking website

39. Try to get on the Digg homepage. It is naturally difficult to get on the homepage of Digg, but it is worth a try. Once you succeed, you will be greeted by thousands of visits. First, become an active user of Digg, add as many friends as possible and observe what kind of articles are most popular on it. After completing the first two steps, ask your friends to submit one of your best articles and mobilize your network of friends to support it.

40. Submit articles to Reddit. If your efforts on Digg fail, try again on Reddit. Similar to the principle of Digg, Reddit is smaller but has a friendly community. Maybe your articles will be more popular there. Reddit is a good place to post comedy, technology, and political articles.

41. Let visitors use the share button to forward to Weibo. Just like my blog.

Social Networks

44. Create profile pages on as many social networks as possible. When creating a profile page on a social network, you can usually add your own URL. This is not only an opportunity to build external links, but also bring traffic (one is the visitors who come because they see the profile page, and the other is the weight that the links on the page bring to the website. There are more than 350 social network lists on Mashable , take advantage of it.

45. Use Renren, Douban, Zhihu, etc. If you want to get traffic on social networks, you must show up on Renren, Douban, and Zhihu.

At the very least, create an account and build relationships with as many people as possible. This will make it possible to gain traffic when articles with links are added to these platforms.

46. Create a Weibo fan page. Another way to make the most of Weibo is to create a fan page. Fan pages are dedicated to your website and allow visitors to become fans, leave comments and more.

47. Add the “Forward” button of Renren and Weibo to the website. Renren has launched a forwarding button that can be called off-site. After being embedded into the website, users can share comments through their Renren account. Adding this button is just a matter of copying and pasting a few pieces of code. You can get the code on this page.

48. Use Weibo. Another must-use social network is Weibo. You can create an account for yourself or directly for the website. The published content can be links to recent blog updates or all related content on the Internet.

49. Add Baidu share button to the website. Adding Baidu share buttons allows visitors to share articles with just one click, which can increase traffic from major social media.

50. Explore niche social networks. Maybe the traffic obtained from niche social networks cannot be compared with that from Renren or Weibo, but you should still give it a try, because the traffic from such websites will be more targeted and targeted. Here is a list of 233 social websites divided by niche.

Website Optimization

51. Customize your 404 error page. Whether you like it or not, there are always visitors who are taken to a 404 error page on your website. Perhaps the URL address was misspelled, perhaps it was linked to a page that does not exist on the website, or for other reasons. If you use the default 404 page, visitors will immediately go to other websites. But if you optimize the 404 page and add useful links, you may be able to guide them to other pages of the website, which can be regarded as increasing traffic.

52. Web pages are linked to each other. This method increases visits in two ways. First, it is more convenient for visitors to view the website and increases the number of visits to each page. At the same time, it can also improve website search rankings and be widely distributed to the entire website.

54. Test the website in different browsers. If a website doesn't display properly in a visitor's browser, they won't hesitate to abandon their visit. That’s why it’s important to make sure your website displays properly in most browsers. The online service Browsershots.org can help you check it, and it's completely free.

56. Provide cache page service. An effective way to reduce load times is to serve cached pages. At the same time, it can also reduce the load on the web server and make the website respond faster. WordPress users can use the WPSuperCache plugin to achieve this.

57. Find a good hosting plan. No matter how well you optimize your website, if your hosting plan is mediocre to begin with, pages will still be slow to load. So stay away from free or cheap managed hosting.

Search engine optimization

In fact, SEO is also a very good promotion tool, but some people have lost its importance.

58. Create original content. If you want to get traffic from search engines, you should focus all your time on one thing and work hard to add original content. This is what both Google and Baidu value most. The more original content and the more frequent updates, the better the effect.

59. Build backlinks. The second most important thing you can do to improve your search rankings and gain organic traffic is to build backlinks. You need as many websites to link to your website as possible. The higher the authority and relevance of the link, the better the effect.

60. Conduct keyword research. Search engines work around keywords and understand what keywords people are using so they can tailor their content to match. For example, the keyword “funnypictures” has 15 times more searches than “funnyimages”, so using “funnypictures” in the title is more helpful. Use the Google AdWords keyword tool to check the search volume of any keyword.

61. Optimize web page titles. The title of the web page refers to the title part of the web page, which is located between the tags in the head of the HTML code and appears in the title bar at the top of the browser when accessing the web page. This is a very important on-page SEO factor.

You should make sure that each page of the website has a unique page title, and the keywords should appear in it. WordPress users can install the AllinOneSEOPack plug-in to automatically implement this.

62. Create an HTML site map. An HTML sitemap is a web page that links to all other pages (and preferably is also linked to by all other web pages). HTML sitemaps help search engines crawl and index websites and improve search rankings.

63. Use pictures. Most webmasters forget that Google and Baidu have a very popular "image search", which means that using images in web pages can also increase traffic from search engines. Make sure to optimize your image names with relevant keywords, and remember to always use the ALT and TITLE attributes on your images. Thousands of copyright-free images can be found on the website sxc.hu.

64. Translate website content. Depending on the theme of the website, translating the website into other language pages may gain doubled traffic in search engines. Achieving this goal also requires a plug-in that enables search engines to index the translated web pages.

Mobile

65. Create a mobile-friendly version of your website. As more and more people use mobile devices to access websites, it will be important to have a mobile version that can adapt to these new platforms. If you use WordPress, you can add a WPTouch plug-in to automatically generate a mobile version of the website.

66. Create an app for the website. The most popular online promotions at the moment are QR codes, WeChat and APP applications. You can create an iOS version and Android version for mobile phones and let your potential customers and old customers download it.

67. Publish a QR code. Scan and take a photo. It is now everywhere. You can create a QR code and let your customers download your mobile application or add your WeChat or follow your Weibo through the QR code.

Online Forums

68. Join an online forum and put a website link in your signature. No matter what the topic of your website is, you can always find many related forums to join. Most will allow you to put a link in the signature file, which can also be used to send visitors to your website. If you need to build an online forum, you can use the two programs dz or phpwind to build the forum.

69. Link to your article in the post. In addition to putting a link in your signature, you can also insert a link to your article when posting. For example, if you write an article that is very useful to other forum members, you can make a post to let them know and ask for feedback. But you have to make sure the article is relevant, otherwise you will be labeled as a spammer.

70. Add classification targets. When browsing the category directory, you will find that each city has a "Forum" section. You can post articles there and add links to your website, as long as they are relevant to the discussion.

71. Consider adding a forum to your website. Once the website reaches a critical user level (such as 5,000 unique visitors per day or more), you can consider adding a forum to the website. This will give visitors a platform to ask questions and share content while also increasing traffic. You can use phpwind, a reliable and free forum software.

Content aggregation

72. Create your encyclopedia. It is free to create encyclopedias on Baidu Encyclopedia, Soso Encyclopedia, Interactive Encyclopedia and other platforms. Maybe if you are more sophisticated, you can also add source link pages.

73. Upload to Baidu Library. You can upload your documents to websites such as Baidu Library and Docin.

Traditional Method

76. Submit your website to web directories. The traffic you can get with this method depends on the quality of the web directories that include your site. But if you can submit to hundreds of directories, you can also get considerable traffic.

77. Submit your blog to the blog directory. If you have a blog, you can also submit it to blog directories (directories that only include blogs).

78. Submit content to the article directory. Marketing through articles is a very common and effective way to increase traffic. All that is required is to submit the article to an article directory. Almost all article directory websites allow you to insert a link to your website, which can increase traffic.

79.Exchange links.

The practice of exchanging links has been around since the advent of the Internet, and it has endured because it is so useful. You should be careful to only exchange links with sites that have original content and are useful to your visitors (otherwise you may be penalized by Google).

80. Take advantage of ad exchanges. Another similar approach is to use ad exchanges. You use unused advertising space to promote your partner's website, and they do the same. Advertisements can be anything from banner ads to promotional messages in email newsletters.

81. Distribute press releases. Writing a press release and distributing it can also bring in some traffic, especially if it's about new news in your field. You can either pay some PR firm to do it for you, or you can submit press releases manually.

82. Add website links to your email signature. Email is still the most widely used method of communication, so you can use it to make your contacts aware of your website.

Payment methods

83. Google AdWords. PPC (Pay-per-click, pay-per-click) advertising form is the most effective way to buy traffic for the website, and Google AdWords is the largest online platform on the Internet. It's free to create an account, and then you have to bid on the keywords you need. Depending on the niche you identify, it may be possible to buy clicks at a very low price.

84. Large portal advertising. The best advertising platform to replace Google AdWords is the portal. And you can also set specific target audiences as advertising objects to ensure that visitors will be interested in your content.

85. Pop-up alliance advertisements. You can buy pop-up ads to capture the probability, and you can also capture many accurate customers. Teacher Yalong is also using pop-up ads now, and the effect is pretty good.

86. Taobao customer promotion. This is a risk-free way of advertising, also known as affiliate marketing.

87. Buy banner ads directly. Virtually all webmasters are willing to sell banner ads. If you can find a website that is very relevant to your own website, you can contact the webmaster directly to inquire about the price of banner ads. The ROI can be high because visitors are likely to stay on your site and become loyal readers.

88. Purchase banner ads from third-party advertising platforms. There are advertising platforms online that can help you purchase banner ads by paying a monthly fee.

89. Purchase paid reviews. Sometimes paid comments are very useful to drive traffic because your website will be displayed directly in the article (that is, the link will be displayed directly in front of readers of other websites). To buy paid reviews, you can contact the webmaster directly or go through a professional website like SponsoredReviews.com (make sure the sponsored link has the nofollow attribute, otherwise you may be punished by Google).

Offline promotion methods

90. Tell your friends and family about your website. These people will definitely be interested in your website and click on it, and if the content is updated frequently, they are likely to continue to check it out.

91. Tell your colleagues about your website. This is another group of people who will be interested in your website and visit it regularly. It will be better if your website is related to your work.

92. Add your website address to your business card. If you frequently give people business cards, consider putting a link to your website. Business partners might be interested after all.

93. Print the URL on a T-shirt. It’s easy and cheap to buy custom T-shirts these days, and wearing a T-shirt with your website printed on it will be a great way to spread the word.

94. Make stickers with URLs printed on them and put them around. If you want to use a guerrilla promotion method, you can make some stickers with URLs and put them around. You can stick it on cars, windows, and computers.

95. Advertise in the local newspaper. Depending on your website's niche, advertising in local newspapers can be a good investment. For example, if you have a blog about local news events, advertising in the local newspaper will bring you some new readers.

Unconventional Methods

96. Think of a creative April Fools’ Day prank. The Internet is also very active on April 1st, and many companies and webmasters will come up with interesting pranks.

If you can also come up with a creative prank, others may give you a link, which will bring traffic.

97. Set the homepage of any computer you use as your website. If you can keep going, it will bring a lot of traffic. For example, as long as you use a certain computer in school, work, library, etc., set its homepage as your website.

98. Navigate to your website in the Computer Store. This method can bring a lot of traffic, and it's definitely an interesting method. Whenever you walk into a store with computers on display, fire up a browser and open your page so people walking by will see it.

99. Put your website on the for sale list. Even if you don’t plan to sell your website, you can still put it up and give it a try. Interested buyers will visit your website, and that's how you get traffic.

100. Use group messaging software. You can use a mass sending tool to send a large number of your advertising information through WeChat, SMS, QQ, Want Want and other platforms.