here is a soft article I wrote before

, you can refer to

. It's been more than two years since I made a forum, from doing Bambusa, to blogging, to cms, to independence, and then back to dz. I don't have much experience, because my website has not really been successful. Here are some lessons I hope to learn.

in website construction, especially forum production, the first thing is to choose the positioning of the forum. This is the decisive factor that determines whether your website can develop or how far it can go, and it is also the first consideration for a website.

First, prepare for the station

1. It must be an area that you like, are familiar with and love to do. Don't look at beautiful women, video downloads, webmaster stations and other forums with high popularity, just choose him, because these fields often have their own bibcock and considerable popularity. If you are not particularly enthusiastic about this, how long can you persist in the boring CTRL+C/CTRL+V forum?

2. Market segmentation. What if, unfortunately, the field you love has already had a rather exaggerated leader? Very simple, find out the difference in this seemingly consistent positioning. Let me give you an example. In the field of Chinese studies, the most popular one is undoubtedly the "Chinese Studies Forum". Most of the bamboos are independent roles, including scholars such as Hu Bugui and Guo Guo, and online celebrities such as night is still young (a hot girl of Chinese studies). However, the problems of Chinese Studies Forum come out, and too high popularity will inevitably lead to. Vulgarization will inevitably lead to the brain drain, so there are countless webmasters who come out of it, such as those who do classical literature stations, those who do calligraphy and painting appreciation stations, those who do Buddhist forum stations, and those who do China Thought Forum, all of which can gather some popularity, and some of them have gained a certain reputation in academic circles. This is the charm of market segments.

market segmentation needs to be considered from multiple angles, and it is one way to make one of the other's sections bigger.

It is also one way to distinguish between the user layer and the age layer.

Second, the selection of user groups and the selection of core members in the early stage:

1. You like to mix with that group of people, and you have these people around you who can help you in the early stage of building the website, so choose the topics that they are also concerned about.

2. When choosing a crowd, you can also consider some future things. Being unusually sensitive to advertisements or expressing understanding, etc.

3. Appropriate consideration should be given to serving as a spot bamboo in the relevant pages of relevant big stations, which is helpful for promotion. QQ users mostly come from Internet cafes; There are many current college students and college students who have just graduated for a year or two on Douban. Cats are mostly after 9; Finance and economics go to the Oriental Fortune Network; Find the section you want.

I'll add that I'm a member of the CHT group of Reader's official forum, Sinology forum and cc video official forum. There are countless bamboos in various small forums, most of which are idle. I have my own permission to set the top and the signature connection of my own forum, so I'm afraid I can't get people.

4. We must pay attention to the selection of core members in the early stage, especially Bambusa bambusa. How did the popularity come from? Wait for it? No! ! Encourage them to play the trumpet more, argue with themselves, and reply everywhere if there is anything wrong (tip: ie and Firefox webmaster must be installed at the same time, that is, different numbers can be installed at the same time, which is also convenient to solve the post problem). When a tourist comes, who wants to register when he sees that only the webmaster posts?

after you think about the theme of the previous forum and the users you want to attract, you can decide the general direction.

the next step is to promote, earn traffic, earn IP and develop.

second, about promotion:

prophase: when there were no users at first, the days of CTRL+C and CTRL+V every day were generally passed by individual webmasters. After preparing the content data in the early stage of the forum, there are several conventional ways to promote it to the outside world:

friendly links (friends with big stations are of course a good thing); Note, you must choose the quality of friendly links, in a word: high pr, high relevance and high popularity < P > for search engines to include; Don't worry about this. If you don't have a big station to help you, get to know a few blogs with high pr and high inclusion, and ask him to help you. If you really can't, start your own blog (such as Baidu Space, register with the forum name, attach your own address to each post, and then find several blog inclusion websites to submit rss, which has no effect)

Go to the website that focuses on the user group to attract users, and don't simply advertise, sign, and transfer articles from. At the same time, plan the advertising form, and don't let it destroy the elegance of the whole interface.

Go to famous big sites to post applications for friendship connection. Although your registered members are less than 1, the other party has hundreds of thousands. So what? Apply for a connection first ~ anyway, there are many people on the big site, and some people like to read the posts that apply for a connection. Although the connection possibility is small, after all, some people will go to their own site to see your site and maybe fall in love with it.

Don't let go of the people who visit your forum, find some attractive topics, and make tourists want to register. After registration, you should hide and watch. As long as you see the newly registered members, you should immediately say hello to each other and send a theme post to welcome someone.

most netizens now have QQ, right? There are hundreds of people on QQ. There are dozens of them, so let these friends on QQ help promote your forum.

QQ group is also a good way. Put a song on your own forum (visible to tourists), send a message "Happy holidays, everyone, send you a song" on a certain festival, and then put the address, which is very effective. QQ group mail is also a good way. No matter whether you are there at that time or not, you can see the website as soon as QQ group mail is online.

You are stupid, stupid, lazy and miss yourself. Find a well-known person in the network to scold, find the administrators of several big sites to scold, and don't forget to write your own website casually when you are mad, hehe, just wait for the traffic to increase. Maybe there will be many people who agree with your point of view and become your confidants in the forum. But make sure that the other party won't bother you through legal channels, and won't hack your server conveniently ... otherwise, you will lose a lot ...

I'll add this sentence, find a promoter, and do some activities under the conditions permitted by law. Just now I saw the mask forum, which is really a good way. Find dozens of beautiful women, dress exaggeratedly, collectively wear masks, and take photos in a certain square, but don't worry about the news? Maybe cctv invited you to do an exclusive interview.

ps, I wrote this article when I was a moderator in 5d6d, and several people on the Internet reprinted it at will, and even removed my link and said it was their original work. I am sweating ~ ~