Snacks are eaten every day, but as a copy, if your product is your favorite snack, how can you write this copy well?

Here's a set of nut copywriting about careful machine nuts. After reading it, it's very enlightening to you!

Nut copywriting from the nut maker:

Badanmu Kernel: Besides the big one, I have more

Bigan Nut Kernel: grandstanding is only temporary, if it doesn't have the original flavor, it will fall out of favor.

Walnut kernel: brain path determines thinking, and thinking determines grain. My grain is deep, you know.

Cashew: Why can't you go to heaven with this figure?

Watermelon seed kernel: Don't envy me. My sister's melon face grows by herself, not by her mother.

Happy Nut: It's good to be happy if you laugh your shell off.

pumpkin seed: it's not your fault that green is popular.

This group of nut copywriting is humorous and interesting, but it shows the characteristics of each nut. The group mainly uses:

Contrast techniques, such as "I have more than big", and "big" means comparing with other brands of nuts, and the Batam fruit I added is bigger than other brands.

personification: for example, watermelon seed kernel, "Don't envy, my sister's melon face is her own, not her mother!" The personification of melon seeds, watermelon seeds' own dialogue, vivid and impressive.

Although the content of the copy is short, it can tell the characteristics of this nut. Therefore, if you want to write a good copy of snacks, you must first understand the characteristics of this snack. Compared with similar brands, what is your selling point? Finding the core selling point and writing around it is a good copy!

Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).