This method is also a routine and a means of commercial competition and promotion. This routine has nothing to do with oil quality. Private gas stations have low operating costs and open-minded ideas. As long as the oil can be sold, there is no need to worry about profits! And doing activities can not only promote sales, but also firmly grasp consumers for a long time!
The reason why gas stations are willing to hand out paper to everyone is to attract customers, as simple as that.
After all, there is fierce competition in the gas station market at present, including the competition of three barrels of oil, private gas stations and foreign gas stations. For example, in some big cities, there may be a gas station every 2 kilometers, so the space for car owners to choose is very large. If you are dissatisfied with a gas station or have a bad service attitude, the owner may change to another gas station at any time, and the income of this gas station will naturally decrease.
Therefore, in order to improve market competitiveness and attract more car owners to refuel, many gas stations will introduce some promotional measures at present. This promotion measure is not only to reduce oil prices, but also to send various gifts.
Besides, these gifts are not a big loss for gas stations. For a large gas station, there are many customers who refuel every day, and there are hundreds at any time. However, the cost of buying these cartons in bulk at gas stations is estimated to be about two yuan, which is not worth mentioning relative to the profits contributed by customers.
On the contrary, if a gas station is stingy, penniless and unwilling to give back to customers, then customers will not go, so the less customers, the less 38 yuan.
The same is true for free car washing. At present, some foreign gas stations and private gas stations will provide car wash services. Many people are surprised to see this.
Therefore, whether it is paper feeding at the oil station or free car washing service, it is actually just a normal marketing tool and routine.