Liu Xiang:
Li Ning has cooperated with Liu Xiang for many years. On the eve of the 2008 Beijing Olympic Games, Liu Xiang became the first NBA star to sign the brand of Li Ning. This cooperation marks an important step for Li Ning to enter the international market.
Wade:
In 20 12, Li Ning signed a contract with NBA star Wade, with a value of100000 USD, and became its China market spokesperson. Wade is the main shooting guard of Miami Heat and has won three NBA championships.
Butler:
On 20 15, Li Ning signed Jimmy Butler, the star player of Chicago Bulls. Butler is an all-around defender who is good at scoring and defending. He was selected for the All-Star Team and won the NBA Best Defensive Player Award for many times.
McGrady:
Li Ning signed a contract with NBA Hall of Fame player Tracy McGrady in 20 17 to become its spokesperson in China market. McGrady played for Houston Rockets, Orlando Magic and other NBA teams, and was an excellent scorer.
Kobe:
Although Kobe is a well-known NBA legend, he didn't sign with Li Ning until he retired. Five-time NBA champion and two-time Olympic gold medal winner have become important spokesmen of Li Ning brand, showing the influence of both sides in the basketball field.
Other stars:
Besides the above-mentioned stars, Li Ning also cooperates with other NBA players, such as shawn marion and byron davis. The addition of these stars has further enhanced Li Ning's popularity and influence in basketball.
Summary:
The cooperation between Li Ning and NBA stars aims to promote Li Ning brand through their influence and wonderful performance, making it a competitive sports brand in the international market. These cooperations not only helped Li Ning expand the brand influence, but also provided a platform for the stars to interact and cooperate with fans in the China market.