Luo Yonghao officially signed a contract with Douyin. Kuaishou, which bids higher than Douyin, will fail in the competition because: 01. Douyin and Kuaishou have different positioning, and Douyin is biased towards urban people. 02. Douyin has cultivated a well-known product king and has more experience in operation. 03. Douyin focuses on traffic, which is what Luo Yonghao needs.

01. Luo Yonghao is the founder of technology. Kuaishou has a different target audience. When it first came out, it had a rather earthy flavor because it catered to different types of people. Later, after the revision, it became less earthy. There are a lot of marketing accounts out there now, and only a small part of them are used in daily life. Most of the posts on Douyin are about daily life. There are also marketing accounts and formal life posts, which are a bit biased towards urban people. Luo Yonghao's several entrepreneurial experiences have mostly seen users in this direction, which is more in line with the traffic he wants.

02. Kuaishou and Douyin currently lack iconic figures in the field of goods delivery. However, currently Douyin has one or two relatively famous figures, such as Li Jiaqi, the king of sales. Luo Yonghao also hopes to bind himself to Douyin as an attempt to cultivate more podcasters who can bring goods like Li Jiaqi. Douyin is also more experienced in helping Luo Yonghao live broadcast and bring goods, and is willing to provide strong support in terms of operational resources and other aspects. Kuaishou is indeed bidding high, but whether it can be successfully cultivated in the end still depends on operations.

03. Douyin focuses on traffic, it is simple to operate and easy to become addicted. Kuaishou has always focused on products and will not interfere too much with users, allowing users to develop fairly. Therefore, Douyin is more like a company or an institution, while Kuaishou is like a platform that just helps deliver. Luo Yonghao prefers interfaces with good-looking interfaces and considerate designs. The platform design of Douyin is more in line with his preferences, and the traffic is exactly what he needs now.

Luo Yonghao’s transition from Hammer to Fulu is not promising. This is the result of his careful choice.