What is Guo Chao's illustration of Guo Chao? Literally, it can be understood as the trend culture with national characteristics in China. The characteristics of "national tide" are mainly manifested in two points. First, the core is traditional culture, and second, it has a sense of fashion when it is integrated with the current trend.

"Tide brand" is the refinement, deconstruction and reorganization of a certain cultural element, with the coat of the brand as the carrier. Meet contemporary young people's pursuit of culture and fashion. With Chinese people's confidence in China's traditional culture, "national tide" has become the darling of young people in recent years. Where is the "national tide"?

Street brand originated from American street culture. Stucy and Supreme are the most representative brands. Stussi's signature is the epitome of graffiti culture in 1970s. Supreme is paying tribute to skateboarding culture.

In the 1990s, the United States came to Japan. The collision between Asian introversion and this trend has produced a chemical reaction, which is represented by the appearance of "Japanese tide" tooling. On the one hand, the widespread popularity of American tide and Japanese tide stems from the pioneering and individual design style, on the other hand, it also stems from the brand's profound understanding and manifestation of the local cultural connotation. It can be seen that a mature Guo Chao brand must be avant-garde and unique externally, which can capture the appetite of the younger generation, but its core is also deep and heavy, which cannot be separated from the cultural genes that have been precipitated for thousands of years. Culture can not only inspire the voices of national individuals, but also give brand value and make the cold design symbols come alive.

The Application of National Tide in Illustration

The style characteristics of Guo Chao's illustrations: using China elements combined with popular techniques to express modern people and things. The color matching, composition and elements of the picture have a strong Chinese style.

Types of national tide illustrations: thin line type and rough graffiti type.

A- thin line type

1. Composition: Flowing clouds and flowing water, this kind of illustration mostly uses auspicious clouds and tides to divide the picture. The picture is blank, the artistic conception is outstanding, and there will be a sense of Chinese painting.

2. Color: Mo Landi, with small color span and relatively low saturation. The overall tone of the picture generally adopts adjacent colors, such as red, orange and blue-green tones.

3. Technique: The technique of painting Chinese painting with gold powder increases the modernity of the picture. Thin lines will increase the fineness of the picture.

Elements: auspicious clouds, tides, green hills, traditional patterns, lanterns, etc.

Representative illustration: Victo Ngai.

For some novices, I recommend copying the works of Victo Ngai and China Daily, which are worthy of our patient study and consideration in terms of composition and color.

Another exaggerated national fashion style is the combination of street graffiti and China elements.

B- graffiti type

1. composition: the theme is prominent and there is no clear requirement. Generally similar to graffiti style, the picture will be much fuller.

2. Color: high saturation and strong contrast, and the color is also controlled at 1-3.

3. Techniques: thick lines+bright colors+exaggerated modeling

Elements: auspicious clouds, tides, green hills, traditional patterns, lanterns, etc.

The Style and Characteristics of Illustrations in "The Tide of the Country"

Illustration style features are as follows:

1. Common illustrations of the national tide, with rich and delicate lines and uniform colors.

Saturation capacity

Lower part, whole

Chinoiserie

Heavy but exquisite and durable, with wider application range.

There are many lines in the picture, but the lines will be thinner. Basically, lines are used as bones to shape every object, and the overall color is more unified.

3. Lines are an important part, and the number of lines determines the fineness of your picture.

4. A picture has 1-3 general color systems to form an illustration.

5. The color is not fixed, but it can be light and bright, paying more attention to ink painting.

technique of expression

And the paper texture of the picture, thus reflecting the characteristics of Chinese style.

6. Use rice paper or

kraft paper

The texture of the background color will give people a stronger taste of Chinese style, and the background is treated with ink and wash.

7. Some colors in the picture are antique, the overall color is less, the saturation is lower, some are gorgeous, and the saturation is higher, but the overall color is not too much, and there is a general color range. You should control the number of your own colors.

National tide style illustration is an illustration that combines Chinese style elements with trend elements, and uses Chinese style elements to draw people and things that appear. The color matching, composition and elements of the picture should have obvious Chinese flavor.

What is the China element? What is the China element? China element refers to the sum of all kinds of things born in China since ancient times, which has both advantages and disadvantages. Excellent China elements refer to images, symbols or customs that are recognized by most China people (including overseas Chinese), condense the spirit of China traditional culture, and embody national dignity and national interests.

Some traditional China elements:

1, China calligraphy, seal cutting, Chinese knot, Peking Opera mask, shadow play, China Wushu, Tai Ji Chuan.

2. Terracotta Warriors, Peach Blossom Fans, Cloisonne, Jade Carvings, China Lacquerware, Red Lanterns (Palace Lanterns, Yarn Lanterns).

3. Woodcut watermark, Oracle Bone Inscriptions, Zhong Dingwen, Han bamboo slips, tea, traditional Chinese medicine, Four Treasures of the Study (inkstone, pen, rice paper, ink), four great inventions.

4, vertical thread-bound books, paper-cuts, kites

5. Buddhism, Taoism, Confucianism, magic weapon, Tai Chi, Yin and Yang, five elements, gossip, Zen, Guanyin, mourning clothes and paper money.

6. Musical instruments (flute, erhu, drum, guqin, pipa, guzheng, etc. )

7. Dragon and phoenix patterns (gluttonous patterns, wishful patterns, thunder patterns, palindromes, and ba patterns), auspicious clouds patterns, and Chinese embroidery (embroidery, etc.). ), there is still a journey.

Extended data:

Classification of China elements:

1, famous modern architecture and great achievements

2. Famous historical and cultural landscapes

3, major inventions, pioneering class

4, folk festivals, handicrafts, costumes, special foods and other categories.

5. Traditional drama, musical instruments and sports.

6. Important academic thoughts and works

7. Famous historical figures

8. Famous natural landscape

9. Animals and plants (including totems and mascots). )

10, famous cities, enterprises and schools

Reference source:

-China element.