Recently, according to footwear news reports, former NBA star O 'Neill is a behind-the-scenes investor in a number of sports retail transactions, including ABG's acquisition of Reebok. In a recent interview, O 'Neill shared the behind-the-scenes story of the acquisition of Reebok.

O 'Neill has been holding ABG shares since 20 15, and is currently the second largest individual shareholder of the company, and has participated in a number of sports brand investments. In the process of bidding for Reebok, he made an offer to Jeremy Soule, CEO of Reebok, and Nick Woodhouse, President and Chief Marketing Officer, hoping to acquire the footwear brand from Adidas.

Company history

From 65438 to 0895, Joseph william forster, out of his love for sprinting, tried to nail his shoes by himself because he didn't have enough money. This was the world-famous first pair of nail shoes at that time-"Foster running shoes".

The birth of spikes caused a great sensation at that time. /kloc-At the end of 0/9 and the beginning of the 20th century, runners from many countries walked into the stadium wearing these "Foster running shoes". In the following days, Joseph Foster was not complacent about the success of Foster's running shoes, but encouraged him to continue along this upward trend.

1896, Mr. Joseph Foster created the first pair of inflatable sports shoes under the name of PUMP, and set up a company "Foster" specializing in the production of sports shoes in Britain, and began to manufacture suitable sports shoes for top professional athletes. This company is the predecessor of international sports brand giant Reebok.

Reference to the above content: Baidu Encyclopedia-Reebok