Question 2: What's the use of applying for WeChat with official WeChat account? Individuals who apply for WeChat on the official WeChat account can express their views in a certain field and get people's attention from the media.
The official WeChat account is mainly aimed at celebrities, * * *, media, enterprises and other institutions to carry out cooperation and promotion business. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image.
The WeChat public platform was quietly released by WeChat on August 18. This platform is open to the outside world, which means that this product has clearly defined its development direction and started to set sail. Ordinary users can get a glimpse of the whole picture and will form a new communication scene in a new form.
From today, everyone can create their own official WeChat account with a QQ number, and realize all-round communication and interaction with specific groups of words, pictures and voices on the WeChat platform.
How to apply for and use the WeChat public platform account?
With QQ number, you can log on to the website to register and confirm to be a public account user. The Chinese name of the application can be repeated, so don't worry about someone grabbing your official WeChat account.
After confirming the public account, enter the WeChat public media background.
Backstage is simple. It mainly includes real-time communication, message sending and data management. Users can manage their fans in groups and communicate in real time in this interface.
Publishing and subscribing methods
Its most important way of publishing and subscribing is to let WeChat users scan and subscribe by publishing the QR code of the official WeChat account. Any WeChat WeChat official account user will find a QR code in the following format, and the brand ID will be placed in the middle of the QR code.
Scan the QR code in WeChat to add attention.
Scan the QR code to follow your friends.
You can also subscribe to WeChat WeChat official account in other ways. For example, by subscribing to micro-signals, click "Add Friends"-"Search by Number" directly on WeChat, and enter micro-signals (such as 12345678) to find and follow us. However, for the official WeChat account that is currently open for application, the format of most micro-signals is similar to gh_03absdegggac38, which is not conducive to memory and search (in addition, you can send your favorite WeChat WeChat official account ID to your friends by sending a business card).
Message push and reading
Wechat WeChat official account can achieve accurate message push through user grouping and geographical control in the background. Ordinary public accounts can send text, pictures and voices in groups.
The authenticated account has higher authority and can push more beautiful graphic information.
Unfortunately, at present, the public platform can't do more detailed classified subscriptions. I believe that in time, if the public platform can subscribe to information more accurately, the experience will be better.
As far as the interruption of push is concerned, the increase of user subscription may also increase this trouble, but as far as I know, the next version of push will completely cancel the sound reminder, thus distinguishing private information from content messages. The most important thing is probably the choice of content and brand-people will like a small amount of exquisite information and can leave at any time.
Two humanized function settings
Group assistant
Since the public account can't log in on the handheld device, the official WeChat account can be bound to a private WeChat account, and messages can be sent to all fans in the official WeChat account through the assistant of the official WeChat account on the private account (micro-signal mphelper, which needs to be added as a friend). Every time you send a message, you will be asked, "Are you sure you want to send it?" The message submission process is slightly slower than the general micro-signal sending process.
Auto reply
Because it is a one-to-many peer-to-peer mode, the WeChat public platform has an automatic reply option in the background, and users can automatically handle some commonly used queries and questions by adding keywords (multiple keywords can be added). Many people have played SimSimi, right? The background intelligence of WeChat platform is not so high, so you can't learn by yourself, but it's still good after matching keywords.
You can try to interact with our official account. We have my manual reply. But automatic reply is not a particularly good choice for non-star small media or brands. We all like the fun and warmth of real communication.
When logging in to WeChat platform, we can see that there are three main categories of public authentication accounts on the platform: reading, media and stars. Interestingly, this order also embodies the same connotation as platform naming. Wechat public platform >>
Question 3: How to fill in the application purpose when applying for an official WeChat account? Just fill in the application purpose truthfully. For example, if you are the official account of the company WeChat, write the company, and if it is a personal subscription number, write something to share.
Question 4: How to fill in the application of WeChat official account truthfully? For example, in the official WeChat account, if you are a company, you will write a company, and if it is a personal subscription number, you will write something to share.
Question 5: The difference between the application purpose and function introduction of official WeChat account 1. Introduction of service number and subscription number (difference)
The WeChat public platform has always been divided into two types: subscribing to the official WeChat account and serving the official WeChat account.
Public platform service number is an account type of public platform, which aims to provide services for users.
Features: You can send a message to fans in groups every month. The messages sent in groups are displayed in the chat list, and fans can be notified immediately after sending the message.
Applicable users: mainly to provide services for fans. General banks and corporate users are more suitable (China Merchants Bank, China Southern Airlines).
Public platform subscription number is an account type of public platform, which provides users with information and information.
Applicable users: mainly provide information and materials. General media users are more suitable (such as cycling and CCTV news).
Features: you can send a message to fans every day, and the message can be received in the subscription number folder, and the message will not be prompted to push.
Second, the function of service number
Public platform service number is an account type of public platform, which aims to provide services for users. Such as China Merchants Bank and China Southern Airlines.
1 month (30 days) can only send 1 group messages.
2. Messages sent to subscribers (fans) will be displayed in each other's chat lists.
3. The service number will be in the address book of the subscribing user (fan).
4. You can apply for a custom menu for the service number.
Third, the function of the subscription number
Public platform subscription number is an account type of public platform, which provides users with information and information. Such as: cycling * * *, CCTV news.
You can send 1 and 1 mass messages every day (within 24 hours).
2. Messages sent to subscribers (fans) will be displayed in their "subscription number" folder.
3. In the address book of subscribers (fans), the subscription number will be put into the subscription number folder.
4. After the subscription number is authenticated, you can apply for a custom menu (except personal type).
Question 6: What are the procedures for applying for an official WeChat account? Wechat public platform is mainly aimed at celebrities, * * *, media, enterprises and other institutions for cooperation and promotion. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image.
Is there a charge for public platform registration?
At present, public platform registration is free and there is no need to pay.
Public platform account type
Service number: mainly based on service interaction (functions are similar to 123 15, 1 14, bank, which provides binding information and service interaction), and can send 4 messages in groups every month;
Applicable people: media, enterprises, * * * or other organizations.
Example of service number:
Subscription number: it is mainly used to transmit information to users (its function is similar to newspapers and magazines, providing users with news information or entertainment), and can send 1 messages in groups every day;
Applicable people: individuals, media, enterprises, * * or other organizations.
Example of subscription number:
Tips:
1. If you want to use the public platform to simply send messages and do promotional services, it is recommended to choose the subscription number;
2. If you want to use the public platform to sell goods, it is suggested that you can choose the service number and apply for WeChat payment merchants after authentication.
Log in to the WeChat public platform official website: mp.weixin.qq/ through the computer, and click "Register Now" in the upper right corner.
Fill in the registration email address and set the login password of the official WeChat account.
Precautions:
Register with a mailbox that is not bound to WeChat;
Log in to the mailbox to check the email and activate the public platform account.
Precautions:
If you don't receive the email:
1. Please check that the email address is correct. If it is not correct, please go back and fill it in again.
2. Please check whether email filtering or trash can for viewing emails is set in the mailbox settings.
3. If you still haven't received the confirmation, please try to send it again (click "Send Again" on the page).
Click the link address in the email to complete the activation.
Precautions:
1. If the link address cannot be clicked or jumped, please copy the link address to the address bar of other browsers (such as IE) and enter the WeChat public platform.
2. The link address is valid within 48 hours and needs to be re-registered after 48 hours.
When registering WeChat WeChat official account, you can choose the corresponding type according to the purpose of the official WeChat account. If you can't provide some information in the registration of enterprise/media/* * */other organization types, it is suggested that you can choose to register individual WeChat official account.
What materials do I need to prepare for registering a public platform?
Each type is described as follows:
Type of "enterprise"
Including: enterprises, branches, enterprise-related brands, products and services, as well as recruitment, customer service and other official WeChat accounts.
"media" type
Including newspapers, magazines, television, radio, news agencies, other media and other official WeChat accounts.
"* * *" type
Including: official WeChat accounts at home and abroad, various organs and institutions at all levels, and social organizations with administrative functions.
At present, it mainly covers public security organs, party organizations, judicial organs, transportation organs, tourism organs, industrial and commercial tax organs, municipal organs, foreign-related organs and so on.
"Other Organizations" Type
Including: WeChat official account, which does not belong to enterprises, media or individuals.
"personal" type
Including: public accounts registered, authenticated and operated by natural persons.
Question 7: When registering the WeChat public platform, just write down the functions of your official WeChat account and what kind of help you can provide to users. Simple and clear, let the user know what he can offer.
Question 8: The subscription number of WeChat official account has a functional introduction on how to fill it in. The function introduction of WeChat official account should be concise. One sentence can summarize the function or characteristics of your number, which is equivalent to a personalized signature, making your number more attractive and attracting more people's attention.
Question 9: How to use WeChat official account assistant to send messages instead of public platform after applying for WeChat WeChat official account, and check the status of sending messages at any time?
Step 1: Scan the assistant who pays attention to the official account of WeChat with WeChat (micro signal: mphelper).
Step 2: Fill in the personal micro signal to confirm the binding. After binding, the content of the assistant sent to the official WeChat account will be automatically distributed to all users.
Binding method:
Please log on to WeChat public platform = "Settings =" WeChat official account assistant = "Personal micro signal to bind.
Tips:
1. Private account: micro signal registered by QQ number or mobile phone number.
2. After the fans (subscribers) successfully send the message through the assistant of the official WeChat account, they will receive the message content sent by the official WeChat account and will not display the private micro-signal bound by you.
3. It does not support receiving information sent by subscribers, nor can it initiate a dialogue with subscribers.
4. The mass message sent by WeChat official account assistant will be displayed in the mass message sent by the computer synchronously.
5. If it is the first time for you to use WeChat public platform to send messages in groups, please log in to mp.weixin.qq and enter = "Function = "send messages in groups. A prompt box for signing the use agreement (service agreement) will automatically pop up. After signing the agreement, you can send group messages through WeChat official account assistant.
Question 10: What does the official WeChat account do? The official WeChat account is mainly for celebrities, * * *, media, enterprises and other institutions to promote cooperative business. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image.