Analysis:
Website: Wilson Sports
Legend of brand history
19 13: Ashland manufacturing company, the predecessor of Wilson Company, was established in Chicago, USA.
19 14: Ashland stands out because its first president, Heaton, is an expert in the field of early sporting goods. After Thomas E. Wilson was appointed as the new president, this young company began to focus on sporting goods. Through technological innovation and improving product quality, the company has been growing.
19 15: American football clothing, basketball and indoor baseball have become new offline products. The star racquet costs 75 dollars.
19 17: Ashland manufacturing company changed its name to Thomas I Wilson company, and the new company acquired Hersinger Textile Company to produce sportswear and clothing. At that time, the company shocked the sporting goods industry at that time by offering two-year unconditional quality guarantee for all its products in the advertisement of Saturday Evening Post.
1922: On Thanksgiving Day, Wilson think tank was established, and golfer Gene Sarezen became the first corporate consultant from a professional athlete.
1927: The sealed canned tennis ball was first introduced.
1933: Inspired by this, Gene Sarazen designed a club head that can easily hit the ball in the bunker. This secret weapon won him the British Open at 1932. This new club, named "Explosive Shooter" K-90, sold 50,000 pieces that year, making it the most popular sand pole in golf at that time.
1935: The appearance of four Ellsworth Waynes tennis rackets marks the innovation of Wilson's tennis racket balance technology, and players can choose rackets from them, focusing on the racket head or grip.
1947: Jack Kramer, the "father of modern tennis", started a long journey of friendship with Wilson. As a world champion, commentator, executive director, organizer and sports equipment consultant, Kramer spends more energy to promote the development of tennis than any other athlete.
1953: KP- 4 basketball is made of high-grade leather and four pieces of thickened skeleton materials, which later became "comet" basketball. It has been used in NBA games for 30 years.
1956: Maureen "Xiao Mo" Connolly, an American tennis sensation, joined the Wilson think tank.
Wilson introduced that the glove of the first baseball catcher had two openings, which was represented by Ray campanella of Brooklyn.
1962: Wilson starts production at the baseball factory in Aguadilla, Puerto Rico.
1967: A brand-new tennis racket made of chrome-plated nickel and special steel alloy shocked the tennis world. This is a T2000 tennis racket. The characteristics of strength improvement and weight reduction are the reasons for the rapid success of this tennis racket, which broke any previous sales record.
1970: PepsiCo, Inc. acquired Wilson Sporting Goods Company, which established Wilson's leading position in the industry, high-quality product image and development potential.
Wilson became the designated ball of the American Football League (NFL).
1975: For the first time in Wilson's history, tennis products sold more than golf products.
1977: The new management of PepsiCo. Wilson Sporting Goods Company is divided into three parts: golf, racket and team sports, which operate independently, and each unit has a special sales and marketing department. At this point, the 35-year cooperative relationship with converse ended (Wilson was once the largest agent of converse sports shoes), and a cooperative relationship was established with Bata, the largest shoe enterprise in the world.
1979: Close cooperation with the US Open started. Since then, the designated ball for the US Open has been provided by Wilson Company.
1980: ProStaff tennis racket, a professional series carefully developed by Wilson, came out. It is the first tennis racket made of woven carbon fiber and Covila fiber. Almost at the same time, composite materials instead of metal materials for tennis rackets became popular in the tennis racket world.
1984: The incomparable Michael Jordan signed with Chicago Bulls to join Wilson think tank.
1987: the first wide-brimmed tennis racket "silhouette" came out.
Wilson was chosen as the designated baseball player in the NCAA tournament.
1989: Finnish Amer Group Co., Ltd. acquired Wilson Sporting Goods Company. At present, Amer Group, Ltd. owns Wilson, Sunnto, Atomic, Precor, Mavic, Salomon and other international brands, and is the largest sports equipment supplier in the world.
1990: Wilson introduced a tennis racket with a hammer of 2.7si, weighing only 10 ounce (1 ounce = 28.35g). Its hammer design was the highest and largest tennis racket in the sweet area at that time, and it was also the best-selling tennis racket in all specialty stores in the next three years.
1992: Wilson * * * sold 1 10,000 Jordan's signature basketball for 9 consecutive years. Among them, Jordan's "MVP" transparent ball introduced by 1992 was the best-selling single product of Wilson that year.
Wilson began to produce tennis with the logo of the US Open, which is the largest grand slam tennis tournament in the world.
1993: The sledgehammer 3.8si tennis racket came out. Only 9.2 ounces, it was the lightest racket at that time.
1995: Wilson introduced a new extended tennis racket, with a sledgehammer of 2.8si and a length of 28.5 inches, with a racquet head area of 1 16 square inch. Four months later, it became the number one tennis racket in the American market.
Wilson introduced the Staff RM medium-sized irons designed and hand-made by Robert Mendralla.
Wilson soon produced 10 new signature basketball to welcome Jordan back to basketball.
1996: A product to improve the skills of ordinary skill players-titanium rod/titanium ball was introduced.
Wilson specially designs basketball, softball, volleyball and sportswear suitable for women.
1997: Wilson became the designated tennis shoes and clothing of the American Professional Tennis Association.
1998: Wilson introduced innovative racket technology, using ultra-rigid carbon fiber with ultra-high coefficient material. Super fan hammer 2.0 achieved sales of 1 in the United States.
Wilson introduced the first pair of tennis shoes intrique, which were designed for women and had overlapping feet.
1999: Among the most popular 10 tennis rackets in the industry, Hyper Carbon accounts for 6. Hyper Sledge Hammer 2.0 and Hyper Hammer 5.3 became the highest rated rackets of the year. Members of Wilson think tank use ultra-rigid carbon fiber tennis rackets, which makes 80% of the top players in 100 switch to ultra-rigid carbon fiber tennis rackets.
Wilson introduced a synthetic leather basketball WilsonSolution, which can quickly absorb sweat and moisture from hands, make it easier to catch and control the ball, and completely change the way people play basketball.
2000: Wilson developed an innovative "hammer" racket. Hammer technology replaces the traditional trunking in the frame part, creating the free movement of the wire, thus realizing the maximum energy transfer. Hyper Hammer 2.6 Hammer Racket won 200 1 Popular Mechanics Magazine Design Award.
After tennis, the rules were modified to allow the use of large tennis in official competitions, and Wilson introduced the pull-up large tennis.
A volleyball player named "Wilson" played an award-winning role in the box-office blockbuster "The Life of a Desert Island" and partnered with Tom Hanks. Wilson left a deep impression on the film audience, which led the Film Critics Association to set up an award for Wilson. Wilson flew to Los Angeles to attend the 6th Film Critics' Awards Ceremony, and accepted the award for the best inanimate role in an action film. The media's attention to Wilson brand is incredible.
2002: TRIAD "three-piece" tennis racket was born. According to TIA (sports marketing market survey), four of the seven top American tennis rackets are TRIAD "three-piece" tennis rackets.
2003: Sampras, a great player who won the 14 Grand Slam, retired, and another great player, roger federer, a member of Wilson think tank, took over, quickly ranking first in the world and becoming the undisputed leader of a new generation of players.
In 2004, the nCode tennis racket went on the market, and the nano-technology shining with the crystallization of cutting-edge technology was applied to Wilson's tennis racket, which opened up unlimited potential.
In 2005, Wilson became a sponsor of professional tennis threading service in the US Open.
Wilson became the designated sponsor of the Australian Open.
Wilson and his parent company Amer sports jointly sell Luxilon products exclusively around the world.
Wilson launched the women's tennis boutique series W line series.
Famous sponsors are:
Pete sampras, Graf (retired), Todd Martin, Lindsay Davenport, Bioque Man, Williams sisters (Venus &; Serena Williams), magnus norman, etc.
General agent of China: Weiersheng Sporting Goods Co., Ltd.
Tel: 0755-* * * * * * * *