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Why is it called Guijie?
In the early years, the markets in Beijing, which were dominated by selling groceries, vegetables and fruits, opened in the middle of the night and dispersed at dawn. The stall owners use kerosene lamps to get the light, and the light looks dim in the distance, hence the name "ghost market".

Since the reform and opening up, the catering in Ghost Street has become a household name in Beijing, and many people have also seen the huge business opportunities here. Even the local government actively supported it from the beginning, and the District Commercial Committee named it "Dongnei Catering Street".

However, ghost characters are indecent after all, so Dongcheng District is considering renaming Ghost Street. However, bosses are afraid that changing their names will destroy Feng Shui. Later, it was found that there was a word "Gui" with different sounds and characters in the dictionary, which was also related to eating.

I began to actively promote it, and made a big bronze statue of "Gui" at the bridge head on the ghost street side of Dongzhimen overpass, so there was the well-known "Gui Street".

Extended data:

"20 19 guijie no night festival" officially opened. The activity was held from August 7th to August18th, and 36 merchants participated in the activity, extending their business until 4 am.

During the period, various preferential activities such as crayfish discount and beer buy one get one free will be launched to help Beijing's economic prosperity at night. During the activity, 36 Guijie merchants including Huajia Yiyuan, Hu Da, Hongxiangzi, Jinguan Mountain City, Ranwa and Qian participated.

Set up crayfish festival, Oktoberfest, live broadcast of online celebrities, small performances and "garbage sorting experts" and other activities.

Reference source: Baidu Encyclopedia-Guijie