Just like marketing in Weibo, we also need a distinctive avatar. The first skill of enterprise WeChat marketing is to set up a good avatar. Generally, grassroots WeChat uses more personalized avatars, some of which are exaggerated and weird. Enterprises should be more stable, because you are a business after all, not an individual. The most commonly used is the LOGO, name, trademark and building of the enterprise. These talents can make people recognize your business at a glance.

2. Be good at using location signature.

Wechat combines LBS function. In the "Friends" tab of WeChat, there is a "View People Nearby" plug-in, and users can find WeChat users near their geographical location. In addition to displaying basic information such as the names of nearby users, the system will also display the contents of the user's signature file. Merchants can also use this free advertising space to promote themselves and even advertise. This post signature is a good skill that enterprises must use.

Step 3 sell your own QR code

At present, there are many large websites in Weibo, and both enterprises and individuals are actively promoting their QR codes and WeChat. Because, in WeChat, users can add friends and pay attention to corporate accounts by scanning and identifying QR codes. Then enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O.

4. Open platform

Using the WeChat open platform, application developers can access third-party applications through the WeChat open interface, and they can also put the application LOGO in the WeChat attachment column, which is convenient for WeChat users to call third-party applications for content selection and sharing during the conversation.

Step 5 play with drift bottles

Main functions and functions of drift bottle:

"Throw one", users can choose to send voice or text, and then throw it into the sea. If other users "catch" it, they can start a conversation;

"Pick up one", as the name implies, is to "pick up" the drifting bottles that countless users put in the sea;

You can also talk to each other after "fishing", but each user only has 20 chances to pick up the drift bottle every day.

Step 6 advertise

Users occasionally get tired of texting and typing, and sending videos consumes too much traffic. In this case, sending audio information through WeChat is really a time-saving, labor-saving and money-saving information transmission method.

7. WeChat public platform

The recently opened WeChat public platform really has no threshold. Everyone can create their own official WeChat account with a QQ number, and realize all-round communication and interaction with words, pictures and voices of specific groups on the WeChat platform.

Wechat WeChat official account can achieve accurate message push through user grouping and geographical control in the background. Ordinary public accounts can send text, pictures and voices in groups. The authenticated account has higher authority, which can not only push single graphic information, but also push thematic information.

But it can still be handed over to a professional company, and Jielu Technology is also good.