Today, I opened Douban, and the screen prompts: 201March 2 1, you registered Douban, thank you for 9 years. As an old user of Douban, I thank Douban for sharing movies, books and music, as well as for communicating with cities, groups and friends. The closure of private groups is also the only way for Douban to mature and stabilize.

1, the origin of douban private group.

Douban Com was established on March 6, 2005, and Douban Group was launched in the same year. It is located in the gathering place of people who are interested in the same topic. Topics include entertainment, beauty, fashion, travel and other aspects of life. Users publish content in various groups, and at the same time find more interesting groups through interaction or browsing.

During its development, Douban closed its group reply, diary reply, signature modification, group setting modification, I said, message board and other functions on July 8, 2009 18:00. Some groups have been privatized, and private groups have come from this.

2. The negative influence of Douban private group.

Compared with public groups, members of private groups and published content will be hidden and will not be made public. Discussion and communication within the group, some negative news, all kinds of gossip, bottomless idolization, blackening ridicule, excessive entertainment and so on.

For some non-public content, opinions are not demonstrated and discussed, but are directly instilled and covered up by people who lack independent thinking, and opinions or public opinion will be one-sided. Some opinions and public opinions that don't know the truth have been fully fermented and spread, resulting in adverse public opinion events.

The impact of public opinion events needs manpower and material resources to calm down, but it is more of an impact on social stability.

3. Douban stopped using private groups.

Douban is a community website. Traffic sharing introduced by e-commerce, interactive marketing of brands, ticketing sharing such as e-books, online seat selection and ticket purchase, Douban FM, etc. are all sources of revenue for Douban.

For the private group in Douban group, the existence and communication of group members do bring traffic, but the privacy is limited and the traffic is limited. If the private group is stopped and turned into an open group, the overall traffic impact of Douban will be very small.

For the role of privacy group, the privacy consideration at the beginning of its establishment was to give users an alternative experience, so as to achieve the purpose of stabilizing and attracting users. Now that the security of public opinion is greater than the traffic brought by private groups, there is no need for private groups to exist.

4. Douban after the private group stopped using it.

According to the announcement of Douban, the private group will be completely stopped on April 18, and the private group function will be officially stopped on June 30. Douban will also introduce new functions and new products to attract and update users, which is also very exciting.

Finally, I hope the Douban team is getting better and better. Douban is getting better and better.