introduction to the advantages of wechat marketing

wechat is a one-to-one interactive communication mode with good interactivity, which can accurately push information and form a friend relationship. Based on the overall advantages of WeChat, customer service marketing with the help of WeChat platform has become another emerging marketing channel after Weibo. The following is an introduction to the advantages of WeChat marketing that I have compiled, hoping to help you!

1. Location signature

Can merchants use it? User signature file? This free advertising space promotes itself, and nearby WeChat users can see the business information.

2. QR code

Users can add friends and pay attention to corporate accounts through QR code identity; Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O.

3. Open platform

Through the WeChat open platform, application developers can access third-party applications and put the application LOGO in the WeChat attachment column, so that users can conveniently call third-party applications for content selection and sharing during the conversation.

4. Public Platform

On the WeChat public platform, everyone can use a QQ number to create their own WeChat public account, and realize all-round communication and interaction with words, pictures and voices of specific groups on the WeChat platform.

5. Opportunities for Strong Relationships

The peer-to-peer product form of WeChat is destined to develop ordinary relationships into strong relationships through interaction, thus generating greater value.

the strong relationship network on which wechat marketing is based will also attract users' resentment if it forcibly pushes all kinds of unattractive advertising information regardless of users' feelings. It is the real king of WeChat marketing to be rational and make good use of WeChat, the most popular interactive tool at the moment, so that merchants and customers can return to the most sincere interpersonal communication.

6. The cost is lower than that of other channels

The cost is very high whether using newspapers, texting or other means, while the promotion cost of WeChat is very low, especially after customers pay attention to us. Every push and group sending is carried out through a computer, so long as there is a network, the cost is zero.

7. Accurate positioning

WeChat public accounts can achieve accurate message push through user grouping and geographical control in the background.

8. Diversified marketing methods

The advertisements we send through SMS, newspapers and media are very simple, but through WeChat channel, we can send not only text, but also pictures, voices and videos, and even more advanced pictures and texts. The front page of pictures and texts can put all kinds of videos, pictures and texts. Therefore, with diversified marketing methods, we can push different contents to satisfy the audience according to their likes and focuses.

9. The marketing arrival rate is high

Needless to say, the service number is 1% arrived. The subscription number is also 1%, but the opening rate is affected to some extent. Now the opening rate of WeChat subscription number is basically around 18%. What if you make a subscription number and push it out without anyone reading it? It is still necessary to spread this information to individuals, friends or groups through the forwarding and sharing of those core fans, so that they can help me share and spread it. Therefore, WeChat marketing is actually a tool that integrates WeChat public account, WeChat personal account and WeChat group. ;