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In the Internet age, articles are the most convenient and clean way to spread, and articles are easily forwarded to form fission. If you don't learn to write soft articles, but are hard to advertise, it will be difficult to make a deal after a long time. But if you learn to write soft articles, the articles you write today may bring you traffic, that is, fans, in a few years. And you will find that articles bring accurate traffic, which is much better than posting at random, so I'm going to talk to you today about how to write soft articles in Wechat business's circle of friends.

1. Keyword building and composition of the title

Teach the simplest one. For example, what I wrote today is how Wechat business writes soft articles, so just make the title according to the theme of the article. Title keywords are pieced together according to Baidu search drop-down box and Baidu recommendation, and the number of words is controlled from 8 to 15.

2. Content combined with popular topics

With a good title of soft articles, Wechat business soft articles can only be regarded as half the battle, and the topic of soft articles is very important for readers to absorb more information spread in Wechat business soft articles. In the process of writing Wechat business's soft essays, we should be good at combining popular words? Topic, to enhance the readability of the text. The so-called combination of popular topics means that we must start from the current hot topics, and then combine the brands or websites we want to promote, so as to ensure that our Wechat business soft articles can get more people? At the same time, it can give others the motivation to continue reading by exploring these hot events.

3. Clever integration of advertisements

Wechat business soft articles should be skillfully integrated with advertisements, that is, information such as products, services or brands that need to be promoted should be perfectly embedded in the content of Wechat business soft articles, and the "gentle trap" should be paid attention to, so as to "hide the needle in the cotton". However, there is no need to go too far? It's too "hiding needles", because if the hidden people don't know it, it will make Wechat business Ruanwen lose the meaning of advertising. Therefore, when writing soft articles, as long as the placement of advertisements does not affect the reading effect, it should not look fake. Most users can still be tolerant.

4. The article has the function of sharing

Today's society is a society where information is shared, especially with the emergence and development of search engines. A good Wechat business soft article needs to be highly shareable, and these sharing can generate * * * with everyone and form ideological interaction, instead of just letting merchants implant their own advertisements into readers.

for reference only.