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What business card does Hangzhou city play?
As a famous historical and cultural city in China and an international scenic tourist city, Hangzhou has many business cards. Every business card has a certain influence in the whole country and even in the world. From old Hangzhou to new Hangzhou, from "West Lake era" to "Qiantang River era"; "harmonious entrepreneurship" deduced from the humanistic spirit of "open atmosphere, exquisite harmony"; From the "paradise" in ancient times to today's "Oriental Leisure Capital" and "Happiness Capital" ... In the construction of city business cards, Hangzhou has embarked on its own golden road with a "tepid" attitude and a "brisk" speed. We might as well list some city business cards:

(1) Old Hangzhou Business Card

1. West Lake. For Hangzhou, it is romantic, it is a Millennium tide, it is a vast history ... The West Lake is to Hangzhou, or Su Dongpo's words 900 years ago-like the human eye.

2. The ancient capital of Southern Song Dynasty. In the heyday of ancient Hangzhou, there was a folk song "There is heaven above and Suzhou and Hangzhou below" circulating in Lane, which made Hangzhou people complacent for 800 years.

3. Ten Scenes of West Lake. Ten Scenes of the West Lake was originally a landscape painting by the Southern Song Dynasty Painting Academy. Ten scenic spots in the West Lake, the twilight of spring, the waning of autumn moon, the warbler watching the moon, the lotus wind and the night bell, the spring, summer, autumn and winter, and the morning wind and dusk dew are all poetic cultivation. As long as you recite the names of the top ten scenic spots, you can feel the profound cultural heritage.

4. Qiantang River Bridge. 1934165438+1October1kloc-0/When the autumn wind blew over the wide water surface of Qiantang River, it witnessed a historical scene-the groundbreaking ceremony of the first modern railway bridge designed and built by China people themselves. On September 26th, 1937, Qiantang River Bridge was completed and opened to traffic. However, its traffic team turned out to be military vehicles heading north and refugees heading south. At 5: 00 pm on February 23rd of the same year, 65438, in order to stop the Japanese invaders, the bridge, which was only open to traffic for 89 days, was blown up. On New Year's Eve this year, Mao Yisheng, its designer and builder, wrote angrily: "Although the bridge was bombed, the war of resistance will win, and the bridge will be rebuilt."

5. He Fang Street. In the daily life of Hefang Street, white walls and black tiles are used to hook the edge, apricot flowers are used to decorate the rain lane, and the rendering of daily necessities gives birth to a little leisure-this is the theme of Hangzhou. "Even if it is noisy, that leisure can't be eliminated." Yu Pingbo, who has lived in Hangzhou for several years, wrote.

6. Longjing tea. Longjing tea is very weak, so you have to taste it slowly to taste its lightness and significance. Longjing tea is very rich, and the green in spring is its endless soul. It is spring that makes this day a masterpiece.

7. Du Jinsheng. "Du Jinsheng" is a name and a symbol of Hangzhou silk in the last century. History is ancient, but silk is always bright. The softness and agility of silk enriches the temperament of our city.

8. Zhang Xiaoquan scissors. "Castle Peak reflects blue lagoon, and Koizumi is all over the streets". It is said that 1929 West Expo sold1600,000 scissors that year. I also heard that at that time, 45 of the 48 scissors shops in Hangzhou all hung Zhang Xiaoquan's signboard.

9. Wang Xing remembers that fan. How many people still remember the huge folding fan in front of Wangfan Village 100 years ago? But many Shanghainese spend their summer on Wang's fans. Today, between the opening and closing of a fan, nostalgic classical feelings are fanned out.

10. Hu Qingyutang. In front of the hall is still a tall mahogany counter, which conveys the integrity and dignity of ancient Chinese medicine. 100 years have passed, and the pharmacy of Hu Qingyutang is still filled with unbeaten medicine fragrance.

1 1. Xiling Publishing House. There are thousands of brilliant flowers hidden in a small moon door, and a white wall separates it from the secular noise-a unique place in stone carving.

12. Zhiweiguan. Old Hangzhou people like snacks, a few dishes of exquisite snacks and a cup of fragrant Longjing, and they can spend a long life at leisure. Therefore, the "knowledge view" of "if you want to know my taste, you will know it by reading the materials" has been playing for a long time.

13. Yuan Kui Pavilion. From 1867 to 2004, Yuan Kui Pavilion has cooked 137 noodles. A bowl of pianerchuan was inspired by Su Dongpo's "No meat makes people thin, no bamboo shoots make people vulgar"-this is Hangzhou people.

14. osmanthus fragrans. Hangzhou people have always liked the romantic legend of osmanthus. 1983, osmanthus fragrans was chosen as the flower of Hangzhou. In osmanthus season, countless people sit under tens of thousands of osmanthus trees, watching osmanthus fall into cups and holding the fragrance in their arms. This is a great event in the West Lake.

15. Hangtietou. Hangzhou people who grew up in the rainy lane in the south of the Yangtze River have a kind of boldness. When they see the uneven road, they will roar and call themselves "Hangzhou Steel-toed" and refuse to buy it. What am I afraid of? That's the temper.

(2) Hangzhou new business card

16. Greater Hangzhou. The word "big" has shown that the vision of urban decision makers is no longer limited to the old pattern, but begins to plan a big chapter. The greatness of a city lies not only in the size of its territory, but also in its big ideas, great ambitions and great boldness of vision.

17. 12345。 "12345, have something to ask the government" is a household name in Hangzhou, and this form of communication between the government and citizens is the first in China. When people in Hangzhou encounter difficulties, the first thing they think of is to call the mayor's hotline 12345.

18. Qiantang river era. Qiantang has been prosperous since ancient times. Hangzhou has been rich for thousands of years in the West Lake era of "three mountains and one city", but now it has entered the Qiantang River era from the starting point. A spring river flows eastward, Qiantang River will run to the sea, and Hangzhou will become a more open city.

19. West Expo. 1929 the first western Expo has become an old photo of yellowing in the depths of time. Since the autumn of 2000, this old photo has been given a bright new background color. Since then, it has become a new business card in Hangzhou once a year, and it is far better than before, which makes people marvel at the ingenuity of the initiative organizers.

20. New West Lake. The reconstruction of the southern line, the reappearance of Leifeng Pagoda, the reconstruction of Yang Gongdi, the expansion of water surface, and the reconstruction of Beishan Road ... In recent years, a series of West Lake protection and reconstruction projects can be called a big start. The ten scenic spots of the West Lake selected 20 years ago can no longer cover the beauty of the West Lake. The word "new" has exhausted the beauty of the West Lake now, and I don't know how to describe it.

2 1. Style Nanshan Road. This is a characteristic street with a total length of 1900 meters, which is located at the junction of West Lake scenic spot and urban area, starting from Hubin intersection in the north and reaching Yuhuangshan intersection in the south. There are China Academy of Fine Arts and Citizen Park. There are the West Lake and the Memorial Hall of the Rich King, which connect elite culture and folk expression, integrate traditional humanities and modern Shanghai style, and the scenery and architecture complement each other, and history and modernity respect each other as guests. It is cheerful but does not exclude privacy, exquisite and casual, but there is no lack of atmosphere. At both ends of this road, it is golden autumn and romantic spring. Compared with other roads around the lake, Nanshan Road is a place to give happiness to more people, because it gives you the freedom of choice and allows you to travel freely in the style you want. Comprehensive Nanshan Road is the area with the largest environmental capacity, the deepest historical accumulation and the most complete types of scenic spots in the West Lake Scenic Area. With its unique cultural and geographical conditions, Nanshan Road leads into world-famous chain restaurants, bars, business clubs and restaurants, where people can have tea, drink, go clubbing, enjoy paintings and enjoy the scenery ... Walking through the blue brick buildings in Li Guangfu, the winding path of the West Lake World is quiet and serene, and they suddenly feel that they have entered a period of varied customs.

22. the habitat of heaven. "Beautiful West Lake, Broken City", the evaluation of a foreign head of state, once embarrassed Hangzhou people. Time has passed. In September, 20001,Hangzhou won the UN Habitat Award and finally left its name on the list of the most livable cities in the world.

23. International Garden City. From June 5438 to October 2002, Hangzhou was awarded the title of "International Garden City" by the international non-profit organization "International Park Association". This award, known as the "Green Oscar", like the UN Habitat Award, makes Hangzhou people wash away the embarrassment of "the shabby city".

24. Xiasha New Town. Elite gathering place. State-level economic development zones and rising university towns are the places where knowledge and economy are most closely combined.

25. Hangzhou cuisine. Hangzhou cuisine has a long history, dating back to the Southern Song Dynasty. As a prosperous Kyoto, Hangzhou has gathered famous chefs from the north and the south, and is famous for "West Lake Vinegar Fish", "Dongpo Meat" and "Song Sao Fish Soup". Hangzhou dishes's real fame began in the last two years at the end of the last century, when a group of hangzhou dishes pavilions went out of Hangzhou and attacked the city. Wherever they went, they were extremely popular, which was a temporary limelight. The speed of hangzhou dishes's occupation of Shanghai shows that Hangzhou ranks first in the world. In addition, Hangzhou has famous international and domestic cuisines, including Jinhua Yushu and Smilan in Guangdong, crossing the bridge rice noodles in Kunming, roast duck in Beijing, hot pot in Sichuan and jiaozi in Xi, as well as French dinners, Italian restaurants, Japanese cuisine and Korean barbecues. The restaurants in He Fang Street, Yin Gao Street and Fang Xinyi are relatively concentrated and have their own characteristics. It can be described as "the prosperity of wine officials in the world is not as good as that of Hang Cheng".

26. Hangpai women's wear. Hangzhou is known as a city full of femininity, so it should also be born as a city of women's wear. The concept of "Hangpai Women's Wear" was first put forward, which is said to be 1996. Hangpai women's dress is fresh and graceful, feminine, Jiangnan and bookish. A women's street on Wulin Road meets the dreams of many women in Hangzhou. China Silk City, located on Xinhua Road, is a must-see for domestic and foreign tourists.

27. Hangzhou Tower. Under the leadership of the leading figure building in the Yangtze River Delta, this well-known commercial building holds high the concept of "living, shopping and enjoying" and aims at the main consumer groups with an annual salary of more than 40,000 yuan. Since 1999, the annual sales and profits have increased by about 30% compared with the previous year. It is the largest shopping mall in China with the most complete brand and the first economic benefit. On September 3, 2004, the Chinese version of Forbes published the list of the best commercial cities in Chinese mainland in 2004 for the first time, and Hangzhou ranked first, ahead of Beijing, Shanghai, Nanjing and Dalian.

28. New Zhejiang University. From 65438 to1September 1998, the former four universities, namely Zhejiang University, Hangzhou University, Zhejiang Medical University and Zhejiang Agricultural University, were merged to form a new Zhejiang University, which became a comprehensive university with the most comprehensive disciplines and the largest school-running scale in China. Together with higher education parks such as Xiasha, Xiaoheshan, Binjiang and Lian Heng, "Learning in Hangzhou" has become a momentum.

29. The City of Love. Broken Bridge and Leifeng Pagoda left the legend of White Snake and Xu Xian, Song Wan Academy confirmed the classic love between Liang Shanbo and Zhu Yingtai, and the story of Su Xiaoxiao was circulated under the pine and cypress in Xiling. Hangzhou's landscape is especially suitable for the growth of love, and even the air is filled with sweet, romantic and charming atmosphere. It is appropriate to define and promote Hangzhou today as "the capital of love". Coincidentally. As early as August, 1998, Guangzhou New Weekly, which likes to make lists, published the charm list of China cities, and Hangzhou was rated as "the most attractive city for women". The magazine believes that when people mention Hangzhou, they will think of the West Lake. "If you want to compare the West Lake with the West Lake, light makeup is always appropriate." Almost everyone's imagination of Hangzhou is related to attractive and charming beauty. But it is this personalized feature that has caused great controversy among Hangzhou citizens, and men in Hangzhou, especially successful men, are even more disgusted with it. They quoted old sayings such as Yue Fei, Yu Qian and Hang Tietou to prove the heroic side of Hangzhou. In fact, a feminine city does not mean a feminine man. Tourists imagine a city as a 28-year-old beauty, and it is not necessarily a bad thing to expect close contact with this city. "The most feminine city" does not mean that this city is not "atmospheric". Of course, warmth, romance and lingering do not mean "stingy".

30. Leisure city. Chengdu and Hangzhou are both vying for the title of leisure capital, but Hangzhou is obviously more sure to win. Because Hangzhou is not only a beautiful leisure city, but also a magazine named Leisure, Hangzhou won the right to host the 2006 World Leisure Expo.

3 1. China Tea Capital. With the top ten famous teas in China, Longjing Tea, more than 700 characteristic teahouses in Hangzhou, eight national tea culture research institutions, Wahaha and Master Kong Tea, the annual "China (Hangzhou) West Lake International Tea Culture Expo" with the theme of "Tea as the national drink and Hangzhou as the tea capital", and Hangzhou people's love for tea, the crown of China's tea culture capital belongs to Hangzhou. Teahouses in Hangzhou have formed schools, some of which are mainly tea art, such as Taiji Teahouse; Some are famous for refreshments and grand scenes, such as the Qingteng Teahouse; Some pay special attention to the ecological environment of teahouses, such as Mener Teahouse; There are also cultural teahouses integrating natural history, appreciation and tea tasting, such as Hutchison Teahouse and Ziyige Teahouse. Such diverse style positioning has formed a good competition mechanism for Hangzhou teahouse industry, and teahouse, as a representative of a genre, can often give play to its own specialties. The distribution of teahouses in Hangzhou is "one center, one oblique branch". They take West Lake as the center, surround Nanshan Road, Hubin Road and Beishan Road of West Lake, and meander along Shuguang Road, Longjing Road, Meiling Road and Maojiabu. I can't get enough of the scenery and tea. It is said that Hangzhou has become the best city in China tea house industry. At the National Tea Expo and West Lake International Tea Expo held in Hangzhou every year, tea people from all over the world have the highest evaluation of Hangzhou's teahouses.

32. China is the most economically dynamic city. In 2004, the "Urban China Series" launched by CCTV Economic Channel was finally announced on June 6th, 165438. Among the more than 200 cities above the prefecture level in China, ten cities stand out, and Hangzhou ranks among them. Look at Hangzhou's acceptance speech: a city that skillfully combines natural advantages with modern industries and leads the trend of leisure economy; A city that lives like a trip knows how to turn the feeling of peace and happiness into vitality and wealth; A city that walked out of its own rhythm with a tepid attitude and speed. From West Lake Talk about Sword to Qianjiang Frolic in the Tide, the city is expanding its horizons step by step.

33. Harmonious entrepreneurship. This is a summary of a mode of social and economic development in Hangzhou since the beginning of 2 1 century. According to experts' research, harmonious entrepreneurship includes the harmony between cultural values and economic operation, the harmony between individual entrepreneurship and overall development, the harmony between the government and the people, and the harmony between opening up and endogenous innovation. In the past ten years, Hangzhou's economic aggregate has been ranked second in the provincial capital cities and third in the sub-provincial cities. Fiscal revenue has always maintained rapid growth, and industrial economy has always maintained double-digit growth. In 2004, Hangzhou's industrial sales output value exceeded 500 billion yuan. The construction of "Paradise Silicon Valley" focusing on "Information Port", "New Drug Port", Hangzhou High-tech Industrial Development Zone, Economic and Technological Development Zone, Jiangdong Industrial Zone, Linping Industrial Zone and Higher Education Zone (Xiasha, Binjiang, Xiaoheshan Higher Education Zone, Zhejiang University New Campus and Jiangdong and Cang Qian Higher Education Zones) has been rapidly promoted. Relying on unique geographical features and resource advantages, based on its own cultural precipitation and urban characteristics, Hangzhou has gradually formed a "harmonious entrepreneurship" entrepreneurial model with its unique humanistic spirit of "exquisiteness, harmony and openness". Harmonious entrepreneurship is based on life and people-oriented, and it is an entrepreneurship with the unity of creativity, integration and competitiveness. Its main characteristics are: humanistic entrepreneurship, collaborative entrepreneurship, sustainable entrepreneurship and knowledge entrepreneurship. The urban characteristics of Hangzhou are "strong economy city", "famous cultural city", "tourist resort" and "paradise silicon valley". These four aspects express the same meaning: Hangzhou is a harmonious and innovative city of leisure, culture and entrepreneurship, an organic unity of "Paradise Silicon Valley" and "Oriental Leisure Capital", and a vibrant and high-quality living city. Harmony between life and entrepreneurship. The fundamental meaning of life is the vitality of human survival and development, a kind of life and vitality, a kind of vitality and creativity, and a harmonious innovation and entrepreneurship.

34. The happiest city in China. In May 2004, Outlook Oriental Weekly, a news magazine sponsored by Xinhua News Agency, cooperated with Kaiyuan Hsee, a professor at the University of Chicago. Among the happiness index tests conducted in six major cities including Beijing, Shanghai, Hangzhou, Wuhan, Chengdu and Xi, Hangzhou people have the highest happiness index. The Hangzhou people surveyed believe that they are happier now, happier in the future and happier in the next generation.