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Poster design of Where Are We Going, Dad? Why did the copywriting of "Where Are We Going, Dad" and "Dear Inn" hit people's hearts?

Yili Milk Advertising Poster Design Pictures

Yili Advertising is also a household name, and has even been named in programs such as "Where Are We Going, Dad" and "Running Brother", so for the promotion of Yili Milk What are the creative designs of posters? Below are the Yili Milk advertising poster design pictures that I have compiled for you. I hope you will like it!

Yili Milk Advertising Poster Design Pictures

Yili Milk Promotional poster design pictures

Yili Advertising Words

1. My choice of milk treasures is the Golden Code

2. The only precious milk products are the Golden Code

3. I like you, it makes no sense, Yili Qiaolezi. Good cows, good milk! Good Yili!

4. Yili milk is fragrant, beneficial to the country and the people; good cows, good grass, natural milk source

5. New taste, new feeling , brand-new services create your healthy tomorrow! Drink Yili to be healthier!

6. Yili milk, everyone’s choice!

7. Yili! Yili drinks Geely

8. Yili milk, the best choice

9. Choosing Yili means seizing tomorrow!!!

10. Yili pure milk, pure and good milk.

11. As thick as nectar, the Yili people dedicated it.

12. Yili, the brand milk is the best!

13. Accumulate energy and strength, from Yili!

14. Yili! Our health brand!

15. Enjoy the fragrance in your heart, enjoy it, the fragrance of beans in your mouth, and leisurely in your heart

16. Stick to nature and care for your whole life

17. Heaven The sky is green and the fields are vast, cattle and sheep appear on the wind-swept meadows, the prairie milk is fragrant, and Yili milk powder is famous

18. When I become a parent for the first time, I really hope to give him all the good things. "Dad" Why are the copywritings of "Where to Go" and "Dear Inn" so touching?

The cute kids in "Where Are We Going, Dad" captured many aunt fans, and "Dear Inn" also triggered a small wave of Lugu Lake tourism craze. The copywriting of these two programs can always hit people's hearts. Everyone said - it's so healing!

Let’s take a look at some posters for these two shows:

"Where Are We Going, Dad 5":

"Softness is more powerful than hardness."

"Focus, I will protect your dreams."

"Giving is more joyful than receiving."

"Dear Inn":

"The hate I couldn't get rid of in the past, the yearning I can't stop in the future."

"It doesn't matter where you go/what you do. As long as it's with you."

" Do you like dogs? ""What kind of dog?" "Single, like me."

Then, the writing of "Where Are We Going, Dad" and "Dear Inn" can always hit people's hearts. , how did they do it?

1. Gain insight into what users “lack”.

80% of the main audience for these two programs are women (the data comes from the micro index), and they have greater emotional needs. The family affection conveyed by "Where Are We Going, Dad" and the love, family affection and friendship conveyed by "Dear Inn" all meet the emotional needs of users.

2. Trigger what users “yearn for”.

Whether it is the copywriting of "Where Are We Going, Dad" or the poster of "Dear Inn", they are all healing. The picture depicted is warm and beautiful, which is exactly what users yearn for.

Perhaps there are many imperfections in our family. When we see Jordan Chan "yelling" to Jasper from the beginning to "coaxing" him later, coupled with the copywriting of "softness is stronger than hardness", we are inevitably moved.

Perhaps we all yearn for beautiful and pure love. When we see the noisy but inseparable relationship between Kan Qingzi and Ji Chenxi, coupled with the copywriting of "Where we go/what we do, it doesn't matter. As long as it's with you", we are naturally easily touched.

In general, the reason why the copywriting of "Where Are We Going, Dad" and "Dear Inn" is healing is because they have done: ① Insight into what users "lack"; ② Trigger what users "yearn for" .

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Answer: Cai Feixia, how much do you know about copywriting routines? I invite you to pay attention

WeChat public account: Marketing flight press conference for the movie Where Are We Going, Dad?

On December 24, the reality TV show "Where Are We Going, Dad" movie conference was held in Beijing to announce the official release date New Year's Day. The film's leading actors, Guo Tao, Zhang Liang and their son, appear at press conferences every day to talk about the inside story of the film's filming. The most eye-catching person on the day was undoubtedly the young star Tiantian. Not only did he "spoiler" make friends with the orangutan during the filming of the film, he was so active that he even called Tian Liang's daughter "wife" in an innocent manner. Regarding online questions about the film making money and his children receiving advertisements, Guo Tao said that he chose the Lunar New Year release for the box office and said he would choose suitable advertisements for his children. Also attracting as much attention as "Tian Cheng" are the couple Kimi and Angela. They started kissing Kimi at the press conference and continued to the variety show. The two often It was noisy, but it got better after a while, and their innocence and simplicity were revealed in the big movie. The poster is scheduled to be released on the first day of the new year. Hot dad supported the big movie and became the dark horse of the popular program "Where Are We Going, Dad" during the Spring Festival? The season has not yet ended, and many viewers are already worried about "what to watch after the season of Dad". The news that the big movie of the same name is scheduled to be released on the first day of the new year has made fans' eyes light up. The director, starring, and director of "Dad" have been exposed. "Where to Go" movie conference production, and even the guest lineup is shocking. The first poster of the big movie was "revealed" at the press conference. The main body of the poster is red, which is quite festive, in line with people's collective expectations for traditional festivals. Fans' eager anticipation for the big movie is condensed into popcorn and seats. symbol, the well-known "Where Are We Going, Dad" logo flying out of the popcorn, also announcing the magnificent transformation of "Where Are We Going, Dad" into the big screen movie? Guo Tao said on the spot that although the program "Where Are We Going, Dad" is about to end this week, too many viewers are still unfinished. In fact, big movies are the real thing. In the first season of the show, the popularity of the five child stars, Angela, the little princess of vitality, Kimi, the cute god, Chunmen Shitou, Xiao Nuannan Tiantian, and Weili Lolison Die is not inferior to any of the superstars. The background of the big movie is set in the most releasing place. Both Guo Tao and Zhang Liang said with a smile that they "couldn't stand" the cuteness of the children on the set of "Instinct Wildlife Park" and believed that it would be even more moving on the big screen. Zhang Liang said that the big movie's story, characters, and interactions have been upgraded, and the director team of Teng Huatao has joined in to ensure excellent quality. In the Lunar New Year period where there are many blockbusters, it is definitely a must-have movie for the whole family. Guo Tao also revealed that "Where Are We Going, Dad", as a reality show, has opened up a new field in the domestic film industry and has excellent production standards. In addition, the program has been recognized by the audience, "It will definitely make It’s refreshing for everyone.” Guo Tao expressed even more confidently that the movie “Where Are We Going, Dad” must be a dark horse in the 2014 Lunar New Year movie! "Little Nuan Nan" sent blessings to Guo Tao every day for his birthday. "Little Nuan Nan" was very lively and active every day, causing "every situation" at the scene. The host and the two hot dads were in a hurry. In the show every day, the information about his father revealed every day is very "violent", but he is also very considerate. It happened to be Guo Tao's birthday a few days ago, and the "little warm man" carefully prepared a mysterious gift for the "handsome uncle", and even gave it to Blessing: "I wish Uncle Guo Tao a happy New Year and good health!" Tiantian also brought birthday blessing VCRs from four friends including Shitou, Kimi, Angela, and Cindy, which moved "Handsome Uncle" to death. After watching the VCR , Tiantian also published a "comment": "So touching." The atmosphere at the scene was very warm and joyful. Tiantian even revealed: "I lost a tooth! I lost it after eating pizza yesterday." He also "showed off" his idiom: "You can't carve rotten wood. It means carving a piece of rotten wood into a sculpture. My father wants to carve me into a sculpture." Handsome guy." It made everyone laugh.

Guo Tao enjoys being a "handsome uncle" but also a tough guy. Zhang Liang humorously responded to "wanting to be slept with". "Where Are We Going, Dad" allowed the audience to see the tender side of Guo Tao, a tough guy on the big screen. The stills of Guo Tao's "Where Are We Going, Dad" were praised as " "Charming and handsome uncle", "handsome uncle" also said that he enjoys being a handsome father, "I used to play other people, but when I am with my children, I play myself, and when I am with my children, I can't pretend, it is the most real thing." However, Guo Tao also admitted that besides being a "handsome uncle", his "tough guy" image also needs to be continued. Regarding his feelings about participating in a movie, Guo Tao joked: "It was the most 'uncertain' ever since I started filming. There were no scripts or lines in the whole process. But once I got to the scene and saw the 'struggle' of the filming team, I felt at ease. Many details are really touching. There are nearly 500 people in the team, and 23 cameras follow the whole process. This is absolutely unprecedented in the filming of the movie. "Here, too, was Jimmy Lin, the "little whirlwind" who swept across Asia like a whirlwind. Due to the resurgence of "Where Are We Going, Dad", not only is Xiaozhi's son Kimi charming countless netizens, but Xiaozhi is still loved by the audience and has become a reality that people talk about before tea and after dinner. Since the show was launched Since then, Xiaozhi has been said by netizens to have a good way of educating children. When talking to children, he has to squat down and speak, which is very cordial. He has once again become a role model in the hearts of countless girls, and a super dad. From every bit of the show, it is not difficult to see Xiaozhi's care and carefulness for his son, and he loves his son very much. He is a heroic father who protects his son. . Lin Zhiying himself also said that he was very happy that his son was more popular than him. He felt proud and proud of his son. He was also very pleased to see his son growing up day by day. And Lin Zhiying's idol baggage has gradually been put aside. Xiao Zhi, who has no idol baggage, just hopes to accompany his son to grow up slowly. Guo Tao even said that the filming experience of the big movie "Where Are We Going, Dad" is different from the previous ones. "It's completely different." I have also benefited a lot from my parenting experience. Every interaction with my children is very happy. Talking about the "sweet combination" between the children that netizens talk about, Guo Tao said with a smile that he had seen it all and it was very interesting. "Actually, it is difficult to define who is better with whom. The children are all good friends." And with his Zhang Liang, who was promoted to the "male star" in "Where Are We Going, Dad?" frequently appeared on Weibo's hot search list. Netizens also shouted, "Zhang Liang, I want to sleep with you." Faced with these topics, Zhang Liang responded humorously: "Don't mention it. "I bought a new washboard." Zhang Liang said frankly that his wife Kou Jing actually understands him, and she is also very happy that her husband has so many fans.