1, highlighting product features: nicknames can highlight the features of your goods, such as "fashion home expert" and "beauty and skin care expert", so that customers can see at a glance the areas where you are good at bringing goods.
2, concise and easy to remember: nicknames should be concise and easy to remember, which is convenient for customers to remember and spread.
3, consistent with personal brand image: nicknames should be consistent with personal brand image, so that customers can feel your professionalism and credibility.