Moving comes from hard work

Two days ago, I saw a very good article about movie poster designer Huang Hai, and some of his works, which are so beautiful. Intoxicated, I excerpted two pictures for everyone’s attention.

Doesn’t the above poster of My Neighbor Totoro feel dreamy, full of childlike innocence, and has a vast field of vision? It feels like two children running carefree and playing on the endless prairie. Look carefully, This prairie is actually just the belly of Totoro

This poster is the French version of the movie "The Golden Age", with a wisp of cigarette, the elegant collar of a cheongsam, a pen, and a meditation The avatar not only shows the depth, loneliness and stubbornness of the female writer Xiao Hong, but also all the elements of French romance are vividly displayed on the picture

There are several versions of the poster for "The Golden Age", matching different cities. Different countries and cultures have different styles and forms of expression.

Such a good article, I felt shocked after reading it, but I didn’t think too much about what moved me. I just vaguely thought it was good, so I posted it in WeChat Moments. , don't worry about it anymore and do other things.

Oh, this is what she felt after reading it, so what is my feeling after reading it? Did I read it carefully? If I respond to her again, how should I answer?

< p>I really don’t want to treat someone careless like her with a smile or two roses, I also want to respond to her seriously.

But if you don’t read and understand an article that I think is very good after reading it, how can you respect the readers and yourself?

Oh , Really, this article talks about how Huang Hai switched from design to advertising, found that design was still his original intention, and then turned back to realize his dream. No wonder my classmate said: "The consistent devotion to dreams is "The power to move people's hearts." She has carefully read and understood the author and Huang Hai, and at the same time it is also a reflection of her heart. She is the kind of person who can always persist and devote herself to her dreams. She has done a good job in this regard, Very beautiful.

When I was watching, I was more impressed by Huang Hai’s various thoughtful designs. Take "Golden Age" as an example. He will show different characteristics in different countries and cultures. Xiao Hong, different themes, different tones, different moods

"Feng Delun's "Tai Chi" mainly wanted to show the story of "Tai Chi", but the film is quite regrettable, Huang Hai is Use posters to help him make up for this regret."

There is also a set of posters for "I Repair Cultural Relics in the Forbidden City". Each of the exquisite cultural relics in the poster has a large or small crack. The craftsman stood on that crack and skillfully repaired it. The poster not only highlights the theme, but also vividly displays the beautiful design of cultural relics and various Chinese elements.

This article, interspersed with these posters, speaks directly to my heart because of the author’s intention. Designing such posters should not only express the movie itself, but also extremely condense the theme and essence that the movie wants to express. To express elements that the director did not include, it not only tests Huang Hai's communication and expression skills, but also his aesthetic ability and his tireless pursuit of beauty. In these processes, every aspect must be very carefully read and read. Regarding the theme, I worked very hard to communicate with the director, worked very hard to understand the culture of various places, worked very hard to settle myself, and worked very hard to make the poster, and finally presented it to the audience.

After reading this article again, respond to your classmates: "People who work hard are always touching!" Which movie poster do you like?

I have watched a lot of movies recently, and I have been thinking about what makes an excellent movie poster?

It can arouse your strong interest before watching the movie;

After watching the movie, it will give you a sense of "epiphany" about certain plots in the movie;

Beyond the movie, it is an independent aesthetic work.

Before the 1980s, movie posters were printed and produced based on carefully hand-drawn drawings by painters, especially those hand-painted movie poster drawings joined by master painters, which not only improved the quality of movie posters Artistic taste and also has certain collection value. The introduction of high technology today has brought about a revolution in movie poster production, making the production of movie posters very convenient and easy. Compared with the traditional craft posters in the past, they have almost no collection value.

In an era when televisions were not widely available, watching movies was a luxury. In an era where you can watch movies on your mobile phone, watching movies has become a daily necessity. Therefore, movie posters have become more popular and commercialized, thus weakening the artistry of movie posters.

But there is a group of designers who describe their love for movies in their own way of expression. Their works have varied styles and do not emphasize star effect, but pay more attention to the expression of the essence of the film. The purpose of these poster works is not to "sell" the movie, but to serve as a deeper interpretation of the movie from the audience's perspective, more like the feeling after watching the movie.

So I have selected a series of posters to share and appreciate with you from three major aspects:

1. Give you the joy of enlightenment

01 "Titanic"

I still remember the poster of Cameron's classic "Titanic" that was popular all over the world.

DiCaprio on the original poster was at the peak of his appearance. The poster picture on the lower right will remind you of the classic phrase "youjumpijump".

These outstanding movie posters you have never seen before are definitely worth collecting!

The movie begins with memories in the Heart of the Ocean and ends with the Heart of the Ocean finally being sunk in the Atlantic Ocean by Grandma Ruth. seabed. I recommend this poster to you, designed by Laurent Durieux. The core element chosen for the poster is the heart of the ocean, which symbolizes wealth and desire, paired with the Trajan font, which is most popular in the film industry.

Excluding the textual information, when I first saw this poster, it was difficult to connect it with "Titanic". Only when I looked closer did I realize that it was hanging on Grandma Ruth's chest. In the heart of the ocean, the shape of the collar cleverly forms the deck of the Titanic.

These excellent movie posters you have never seen before are definitely worth collecting!

02 "Home Alone"

Probably my favorite movie so far Comedy movie. The 1990 movie is good in terms of plot, scenes, and character settings. Different from some comedy movies that force jokes, its laughter comes from each actor's perfect interpretation of the role, and of course the screenwriter's ingenuity. After so many years, it seems that even the United States itself has not been able to produce a film of the same type that can compete with it. The poster design below comes from Adam Simpson. It has also been ingenious by the designer. Kevin, the "little devil", does not appear in the picture. Instead, Kevin's wit is reflected through the funny actions of the stupid thief, which is as witty and funny as the plot of the movie! These are for you An outstanding movie poster that I have never seen before, definitely worth collecting!

03 "Star Wars: The Last Jedi"

As the title says - "The Last Jedi", Andrew Kwan poster There is no suspense in the design, and the topic is pointed out in the most intuitive way: against the backdrop of the setting sun like blood, the tired back slowly disappears, a legend has come to an end, and two suns hang in the sky. That is the origin of Luke and the best destination for Luke.

04 "Get Out"

The 90th Academy Award for Best Original Screenplay, a film full of horror, racial issues, and incorporating extremely scary stories Movies with technological elements.

Jay Shaw's design is a common poster design style in the 1990s. It removes color and focuses on graphics and format expression. The picture is fixed on the action of "taking out" a spoon from a human head in a cup, which has the meaning of shape replacement and will also The visual focus is on "GetOut", which is meaningful. Just like this movie, the scare doesn't come when you think it's coming, and the secrets hidden behind it are bolder than you can imagine.

The jazz soundtrack and Rod's conspiracy theory in the film make the film full of black humor and irony.

05 "007: Specter"

Whether you have watched this movie or not, you must watch the opening of "007: Specter". Its expression can be used as an independent film. to watch the film, some people even commented that the title sequence is more exciting than the film.

The ring that appears in the title sequence is the theme of the film: Spectre. The pattern on the ring is a combination of an octopus and a ghost. The original poster of "007: Specter" features the handsome men and beauties Daniel Craig and Monica Bellucci.

From this point of view, the Pedro B. Maia version of the poster, like the title of "007: Specter", prefers to use elements such as octopuses, ghosts, and skulls to express the theme of the film.

The opening credits of "007: Specter"

Digression: The opening soundtrack of "007: Specter" is "Writing" sung by British male singer Sam Smith.

"Swiss Army Knife Man"

Sing Ye is right, playing a dead body is a technical job. Daniel Radcliffe, the famous actor of Harry Potter, plays a very important corpse in "Swiss Army Knife Man". This "corpse" can make faces, spit, is almost "omnipotent", and even shows... Amazing function - the violent "fart flow" can become a jet rowing boat, taking the other protagonist Hank away from the desert island.

This is a film classified by Baidu as drama, comedy, and adventure. To be precise, this is a black comedy. Pedro B. Maia's version of the "Swiss Army Knife Man" poster is designed from a special visual angle. Looking closely at the special composition and absurd behavior is like watching this movie, making you laugh and cry.

07 "Super Marines"

Undoubtedly, the popularity of "Baymax" is much higher than the movie itself. The facial shape of "Baymax" was inspired by Japanese bells. Character designer Shiyoon Kim discovered that there was an elongated gap connecting two holes in the upper part of the bell, which inspired the design of a line connecting the two eyes.

This minimalist design concept without a mouth allows "Dabai" to express emotions with blinks and body movements, which in turn gives everyone more interpretations of "Dabai's" rich body language. This poster of BerkayDaglar explains it very well.

2. Turn a movie into a still picture

Plot aside, many movies have high-quality pictures. Among them is Wes Anderson's movie "The Grand Budapest Hotel". The tone, props, scenery, and high-saturation colors in the movie, and the attention to detail in every frame have reached a paranoid level.

This kind of picture composition and use of color brings a visual feast to people watching the movie.

The poster works recommended below are not as simple as screenshots from the film, but the designers use their personal style to create them from

08 "Star Wars VI: Return of the Jedi"< /p>

The poster created by JaehwaLee has a clean background, creating a sense of vast space. The character shape is therefore more prominent, and the beauty of the STARWARS font is clearly visible.

09 "Batman"

The beauty of black. As a dark hero, Batman, coupled with the plot itself and the scene style, all move in an overall dark atmosphere. The black illustrations are skillfully used to set the dark emotional tone of the picture.

10 "The Shape of Water"

A mute girl falls in love with a fish-man. Although the era is set in the repressive Cold War background, it involves issues such as racial discrimination, homosexuality, and disadvantaged genders in today's society. a real social problem. But the story integrates lust and almost divine love into the image of "water", completing a beautiful and fantastic adult fairy tale.

11 "Edward Scissorhands"

It never snowed where the heroine's family lived. Only when Edward appeared did the white snowflakes begin to fly over that land. As a machine, Edward has almost no expression, and his sharp scissor hands are not conducive to expressing emotions. The cold tones set off his pale face make it even more unforgettable.

12 "Blade Runner 2049"

While highlighting the colors without losing the dystopian feeling, the director of photography for this film is Roger Deakins. Either a desert of smoke and dust, or a cold and humid rainy night, it successfully makes you feel the discomfort of the future. Every frame is a work of art.

As for the poster below, Chris Skinner uses his personal style to recreate the cyberpunk apocalyptic street scene and ambiguous neon light tubes in front of you.

13 "The Matrix"

A classic science fiction film from 20 years ago, Chris Skinner used his own method to depict the scenes, and the details were handled very finely, and it can be regarded as an independent work. appreciate. Huang Hai designed the poster for "Broken Bridge" with a suspenseful atmosphere and a sense of detail. What good posters has Huang Hai designed?

Huang Hai is a very famous graphic design master in China. His work often serves as a model for design students. It is also well-known in the design world. He single-handedly introduced Chinese graphic design to the world. Every movie poster he designed. They are widely circulated and praised by everyone. His posters also contain a lot of Chinese charm. There are also many excellent works of his. Then we will list some of his good works. Come and show it to everyone.

1. The Golden Age

The posters in the Golden Age series are very Chinese. In this main poster, the macro and micro are well done. Ink is originally a relatively small thing. Wang Hai shrunk the character and placed it next to the ink. It's very interesting to compare how big and small you are. Ink is also a very Chinese thing. In this way, the fun is reflected in the poster. Showing the taste of China again.

This series of posters all use the contrast between macro and micro. Huang Hai enlarged the three-dimensional Chinese characters. Insert characters into it. The character is leaning against the tip of the calligraphy stroke. Posters like this are also very interesting.

Similarly, American posters from the Golden Age. It is also an amazing work. He used the gold projection of the pen as the main body, and then used the silhouette of the gap in the middle of the pen to create the silhouette of the protagonist.

The Japanese version uses a black and white ink style, and the protagonists are two people playing on the mainland. Then ink-like smoke floated around them.

The Korean version uses a watercolor style. The only main character is a close-up of the heroine, surrounded by watercolor paintings.

2. Let the Bullets Fly

In the production of the poster "Let the Bullets Fly", Huang Hai also skillfully used the silhouette technique. In the middle are close-ups of the faces of the three protagonists. Then in their close-up, there is a silhouette of a man holding a pair of guns and wearing a hat.

3. Monster Hunt

The poster of "Monster Hunt" is also a typical example of Chinese style posters. The entire poster is characterized by traditional Chinese style ink paintings. The visual subject is a huge monster. Standing under Yao Monster is a monster catcher holding a whip. The human body

is all black and white. At the top of the altitude report is a characteristic of Chinese painting, the feeling of mountains floating in the distance.

The other poster has a green main body. The monster hunter with a whip stands on the monster's head. The monster opened its eyes wide.

The main subject of the poster is the monster's eyes and the green grass on his head.

4. The Taoist Comes Down the Mountain

"The Taoist Comes Down the Mountain" cleverly uses symmetry. There are tall mountains on the left and right sides of the poster. Then the protagonist stands with the basket in the middle.