#planning# Introduction Online marketing is promotion on the Internet. The following is a channel without planning books.

Pianyi Online Marketing Activity Plan

In order to celebrate the 34th Teachers’ Day, promote the good trend of advocating wisdom and learning, create a social atmosphere of respecting teachers and valuing education, and encourage teachers to love Education, proactiveness and selfless dedication promote the comprehensive development of education in our city. The Municipal Federation of Trade Unions decided to launch an online theme event for Teachers’ Day on the WeChat platform. The relevant matters are now notified as follows:

1. Activity content

1. "My Students and Me": Use pictures and related text to show what teachers and students do in the daily teaching process. All kinds of beautiful moments together convey the message of love and share the joy of love.

2. "My Teacher and Me": Use words and related pictures to recall a teacher who guided the path of life when growing up, to express gratitude for the friendship between teachers and students, and to express feelings of respect for teachers.

2. Participants

In-service teachers from public and private schools and kindergartens in xx City who follow the "xx Micro Trade Union" and have registered as workers, as well as employees in the city.

3. Participation methods

1. Scan the QR code below to participate.

2. Click on the graphic message recently released by the WeChat public account of the xx Micro Trade Union, "Collection of graphics and texts for Teachers' Day theme activities. All employees in the city can participate? It turns out that..." "Read the original text" at the bottom to participate.

3. Click on the submenu "Micro Activities" - "Teacher's Day Activities" at the bottom of the main interface of the xx Micro Trade Union WeChat public account to participate.

IV. Participation requirements

1. Each work must submit a picture and related text. Text limit is 500 words or less.

2. Choose any one of the topics to participate in. Teachers can participate in both topics.

3. Each person can only participate once per topic.

4. Each WeChat ID can be submitted once. If you want to participate in both topics, you can change another WeChat ID to submit your work.

V. Time Arrangement

Collection of graphic and text works: August 27-September 7

Selection of graphic and text works: September 8-9 Day

Award-winning works display: September 10-14

6. Selection method

The entries will be selected from the perspectives of literature and photography ( "My Students and Me" focuses on photography, "Me and My Teacher" focuses on text). The first, second and third prizes will be selected for each theme. The winning works will be displayed on the xx Micro Trade Union platform during Teachers' Day.

VII. Work Requirements

(1) Pictures and text works must be original, and non-original works will not be awarded.

(2) This activity is not only an important teacher-teacher ethics education, but also an educational practice activity that demonstrates the comprehensive quality and style of teachers in our city. The education unions of all towns and districts and the municipal school unions must attach great importance to this event and carefully organize the teachers of their units to participate.

Part 2 Online Marketing Activity Planning Book

1. Introduction to the activity:

1. Now I am a freshman, two years after graduating from my junior year, you may If you take on a party planning project in your future job, you must actively engage in the formal party planning process from now on, so that you can be more outstanding in the future.

2. This party will also be the last party of this semester. In the first semester when we meet here, we hope that through rich and vivid performances, we can pave the way for your wonderful college life in the future and create more meaningful and wonderful moments that people can cherish.

2. Purpose of the event:

In order to celebrate Christmas in XX, enrich the activities of the Student Union, enable the officers of various departments of the Student Union to communicate with each other, explore their talents, and give the students a It is a stage to truly show your own style and courage, and embodies the spiritual outlook of contemporary college students of Sand Engineering.

3. Characteristics of the activity:

The program can be diversified, classic and innovative (songs, dances, dramas, cross talk, etc. are not limited), integrating the emotions of teachers and students, I would like to extend my sincere blessings to the two secretaries and all members of the Student Union, and wish all members of the Student Union happiness and success in their future lives.

IV. The form and content of the party:

The main form of the party is a literary evening, with performances performed by various departments of the Student Union (each department has 1-2 programs), and the performances are rehearsed. Only those who are qualified can participate in the performance. The party is mainly a cultural program. Various props and banners that can enliven the atmosphere can be used, and there can also be interactive programs. You can take photos and videos at the party to record this precious moment. After the party, the party program can be made into a book and published in newspapers and periodicals.

Time: 18:30-21:30 in the evening of December 25, XX

Location: Second floor of the Student Activity Center

Sponsor: Youth League Committee Student Union

Organizer: Secretarial Department of the Student Union of the Youth League Committee of the College

Participants of the party: two secretaries, presidents, ministers, and officers of various departments.

5. Theme:

"New Year, New Beginning" We have been in college for nearly a semester. However, the new year is coming to us quietly, and our work has also entered another beginning stage. I hope that our work will go more smoothly in the coming year and that we will learn more at the same time.

6. Party organization:

College Youth League Committee Student Union Presidium, Secretarial Department, Organization Department, Propaganda Department, Culture and Sports Department, Planning Department, Societies Department, External Relations Department, Practice Department, etc. It consists of nine institutions.

7. Main work arrangements of each task group:

1. Overall responsibility for the overall planning of the party: The secretarial department is responsible for the general direction of the party, as well as arranging some work for other departments and cooperating with each department Do your work for the party. (Secretarial Department officers must cooperate with each other, unite, and be considerate when doing things without making any mistakes.)

2. Management accounts: managed by the Secretarial Department officers, every sum of money must be spent truthfully Records, and after the party, a list of accounts will be prepared and handed over to the Propaganda Department for publication so that various departments can supervise.

3. Program team: The Ministry of Culture and Sports and the Ministry of Societies work together. The Ministry of Culture and Sports must select programs and submit them before December 23. The Planning Department is responsible for assisting the Ministry of Culture and Sports in all work. (There will be four hosts tentatively, and they will be recommended by the host class of the Student Union of the Youth League Committee of the college and determined by the program team through screening.) The final program list will be handed over to the Secretarial Department for review and confirmation.

4. Logistics team: Responsible for the External Relations Department and the Practice Department. Responsible for the decoration and layout of the stage, the rental of props for the party, the purchase of items needed for the party, etc. Responsible for the logistics support of the party. (In addition, the External Relations Department is also responsible for soliciting sponsorship and obtaining funding sources for the party)

5. Publicity Group: The Propaganda Department is responsible. Through online publicity, regular QQ group messages from various departments and posters, everyone can receive information about this party. Promote it to various departments, mobilize the enthusiasm of the officers, encourage them to actively participate, and introduce the party in detail. (After the party, the publicity team needs to write a summary of the significance and summary of the party)

6. Discipline and Etiquette Group: Responsible by the Organization Department. After the party starts, maintain the order of the party venue, handle emergencies, etc. The party requires some etiquette parts, which are handled by the Etiquette Club of the Societies Department. (This group is the image maintenance group of the party, so this group must be high-end and responsible and cannot make any mistakes)

8. Preparation stage:

The publicity team must be notified on December 24 The location and time of each department’s party. The logistics team will arrive at the venue at 5:00 on the day of the party to set up the stage. The program team will be responsible for the last rehearsal of the program (the time does not need to be too long, each program should be kept within 1 to 2 minutes), and the host will also follow the rehearsal. The Discipline and Etiquette Team will be responsible for the entrance of leaders and officers at 6:00.

Each group began to enter the preparation stage at the same time. Make final preparations before the party.

9. The party begins:

a. The host introduces the leaders and guests present and announces the start of the party

b. Invites Secretary Wang Zhiqiang to give a speech and invites the institute Hui Yang, Chairman of the Youth League Committee and Student Union, delivered a speech.

c. Perform performances according to the party program (detailed programs will be prepared separately).

d. Interactive session (the Culture and Sports Department will create a game or something else to bring the atmosphere to a climax and make all members of the student union feel that our student union will always be a big family.)

e , thank the merchants, announce the end of the party, the host arranges the exit order, and always reminds the audience to maintain order and not to be crowded.

Overall process: 18:30 The audience has entered the venue - → 21:30 The host announces the start of the party - → The leader makes a speech - → Officially enters the program performance and live activities - → The host announces the end of the party - → Audience Exit (the logistics staff stay) - after the party (clean up the venue)

Part 3 Online Marketing Activity Plan

1. The store’s event page must be done

On the day of Double Eleven, you will find that whether it is Taobao or other portal platforms, the pages will be carefully designed to attract customers to click. Small sellers are not artists, but this does not prevent us from creating an attractive event page. Many picture website promotions will provide many free templates. You can copy any one to your store. At least let the customers who come in know that your store is also doing activities, which is very helpful for the conversion of the store.

2. Set the removal time of all products to the day of Double Eleven

Many merchants say that it is useless to set the removal time during Double Eleven. The reason is that during Double Eleven The sorting of activity products relies on the horse racing mechanism. It is true that the horse racing mechanism will affect the sorting of products, but what I want to say is that your store has so many products, how many can enter the venue? How many people can participate in the marking event?

When most products cannot participate in the event, Taobao ranks these products that have not participated in the event, and their ranking will still be affected by the time they were removed from the shelves. From the delisting settings to the day of the event, your traffic will be at least 30% higher than that of your peers. The prerequisite is that your product must have a sales base! Some merchants say that products participating in the event cannot be set to take off the shelves. In fact, you can set the time to take off the shelves for the event products through the software in the Taobao service.

3. Mark the main image of the product yourself

In the week before Double Eleven, Taobao began to promote the products participating in the event up to standard, but many products in the store were not available What to do when attending an event. If it is a C store seller, you can mark it yourself. For B store, it is better to keep a low profile for safety reasons.

On the search page during Double Eleven, some activity entrances will be set under the product images. These activity entrances are very eye-catching and have a very high click-through rate. As a small seller opening a Taobao store, we can disguise the product pictures as such product entrances.

There will be an 800*1200 vertical image on the Baby Me page, which can be displayed in the search list of many mobile clients and the waterfall flow of some activity entrances. Put the activity pictures you made in this position to increase the traffic. The improvement effect is very good. Of course, in addition to this, you can also add some small Double Eleven signs to your main image.

After completing the above three points, the traffic and event atmosphere are almost the same. Now let’s talk about the gameplay on Double Eleven. Double Eleven is getting closer and closer. When it comes to fighting for event resources, Double Ten must be mentioned. One horse racing mechanism.

The competition in the week before Double Eleven is about the purchase amount and collection. Whose product has a larger purchase amount and more collections, then his product will have a good position at 0 o'clock on Double Eleven. The competition on Double Eleven is sales, and the product rankings are different every hour on the day of the event.

To give a simple example, if your product has high sales between 9 and 10 o'clock, then your product will be ranked higher starting from 10 o'clock. Of course, this is just an example and can only be used for reference. There are more ranking factors and time nodes. Taobao has not announced it yet, but the ranking of sales is definitely the most important factor.

How to play additional purchases on Double Eleven? Many small sellers buy and hide from each other on Double Eleven, but it has little effect. Many false additional purchase amounts have been cleared. In fact, this is a safety issue to consider. The purchase amount and purchase ratio must be well controlled. Add according to the average level of your industry category. Business consultants will have reference data.

Let’s talk about the horse racing replenishment on Double Eleven. The safest way is to replenish the order through the previous shopping cart. Every hour, you must ensure that your product sales growth is higher than that of your peers. A little more, after completing the above steps to create the atmosphere of the store, it is basically completed. Finally, let’s talk about the source and capture of customers during the big promotion.

Old customers are the first priority in big promotion activities. The maintenance of old customers is naturally accumulated in daily life. Then it is the time to recycle during the big promotion. SMS, WeChat, Weitao and Weibo can use If you use all the tools you get, you will naturally have repeat customers.

Part 4 Online Marketing Activity Plan

1. Activity Background, Purpose and Significance

This activity is carried out with the theme of Thanksgiving to encourage students in school to College students express their love and gratitude to their parents, friends, and teachers on this day. Integrating this Western culture into traditional virtues and giving it new meaning aims to help college students learn to think from others' perspective and share the joy of gratitude.

2. Event Time and Location

Time: Around Thanksgiving Day, November 27, xx

Location: Online event, officially hosted by Zhejiang Gongshang University Weibo and WeChat are the platforms

3. Activities carried out in the form

The school official micro center initiates topic discussions on Weibo and WeChat to collect things to say or short stories that are eager to share. At the end of the event, popular comments will be selected to give away exquisite gifts.

IV. Activity content

In the specific context of Thanksgiving, collect inner words or short stories that you want to be grateful for. Participants can leave messages under the topic initiated by the official WeChat account. There are two forms of messages:

(1) I want to say thank you to you - with "the person I want to thank the most most want to say thank you to him ( Leave a message in the format of "what she) said" and express your most sincere gratitude in the most direct way.

(2) Thank you for having you along the way——Participants can share a warm and touching story about their own personal experience, and tell the world the deep feelings buried in their hearts.

5. Activity Development

(1) Activity preparation stage: design the relevant sections of the activity, strive to be detailed in terms of expression, and be able to convey the true meaning of this activity; organize publicity work, official WeKe releases the event content and participation methods one week before Thanksgiving, so that all students in the school can understand and prepare as early as possible.

(2) Activity stage: Leave a message on Weibo within the specified time. It is open to all students. There are no excessive limitations. Students who are interested, have stories and are willing to share are welcome to participate.

(3) Follow-up stage of the activity: After the collection of the most wanted words or short stories is completed, participants will be given certain rewards based on the number of likes, popularity or warmth index of each comment. Later, they can Organize popular messages or stories into a Thanksgiving special and summarize them.

6. Expected results of the activity

The main purpose of this activity is to use Thanksgiving as an opportunity to express gratitude in the hearts of college students through public channels such as Weibo and WeChat, so that college students can Dare to express your deepest emotions and have a heart of gratitude and gratitude.

7. Activity Declaration

Thank you to your parents for the gift of life and selfless love.

Thanks to my friends for accompanying me when I was helpless and listening when I was depressed.

Thank you, teacher, for your guidance when you were confused and your encouragement when you were frustrated.

Thank myself for my bravery and my wonderfulness.

Part 5 Online Marketing Activity Plan

1. Purpose of the activity

1. Seize the Mid-Autumn Festival promotion online store planning business opportunities, through the activity content and activity objects Innovation avoids the vicious competition of "price competition" and "competition for customers", and gives customers a sense of freshness and stimulates their desire to consume.

2. Increase the number of online store views and attract new customers.

3. Build the credibility of the online store and enhance customer loyalty.

2. Event Time

September 9, 2020 (one week before the Mid-Autumn Festival) - October 21, 2020 (the end of the Mid-Autumn Festival holiday)

3. The theme of the activity

A lifetime of love, a sincere expression of love

A love for the Mid-Autumn Festival, a courtesy to express love

4. Objects of the activity

Targeted at female customers in their 20s and 30s.

5. Activity Content

1. "Love the Mid-Autumn Festival, Gifts to Show Love" Special Promotion 1. During the activity, all couple customers will receive a love vow card. "Love words selection activity, you have the opportunity to win exquisite prizes.

2. Get a 10 yuan coupon for purchases over 100, which can be used to spend in small stores.

3 , free shipping for purchases over 150 yuan, and free exquisite gift boxes.

4. Get a necklace for a purchase of 100 yuan or more, and a silk scarf for a purchase of 200 yuan or more.

5. If you purchase over 300 yuan, you will get a holiday shopping coupon, and you will get double points for holiday shopping.

6. As long as you are a member of our store, you can get points by shopping in our store, and then exchange the points for us. Products sold.

6. Promotion of the event

1. Key promotion time: 2 days before the event; 1 day after the Mid-Autumn Festival

2. Promotion methods: Once the target audience is determined, then choose the appropriate dissemination method, such as online Want Want messages, signature files, baby topics, announcements, QQ, blogs, Weibo, Tieba, gangs, forum posts, etc., which can all play a role in disseminating information. . Only when the customer is identified can you choose the appropriate promotion method.

7. Pre-promotion work

1. Supply issues: Determine the products to be promoted and prepare sufficient products. Products adopt different promotion methods. Furthermore, for discounted items, you should choose large products as promotional items. During the promotion period, the sales of goods will be faster than usual. Therefore, sufficient stocking is a guarantee. If out of stock occurs frequently, not only Affecting sales will also affect the buyer's favorable opinion of us. If you encounter a buyer who is difficult to talk to and gives you a bad review, it will be really embarrassing. Even if you can cancel it, you will have to waste a lot of time and energy. It’s not worth it.

2. Determination of customer groups: If you want to promote sales, you must clearly understand the objects of promotional online store activities. The promotion objects are your target consumer groups, and these talents are your source of wealth. , not yourself, so promotion must be carried out to disseminate promotional information to your target group. Only when your target consumer group knows it, promotion will be effective. If you promote to yourself, no matter how appropriate the promotion method is, it will only be a fool's errand. .