1, enterprises must first have registered accounts on major well-known professional websites in China, that is, vests. Registering related forum accounts according to different products of enterprises is more conducive to product promotion and marketing.

2. The number of enterprise vest forums should be no less than 10, which is the condition to ensure the pre-hype. Different products, different marketing events, the number of demand vests is uncertain; If the well-known brand promotion forum does not have too many vests, it can be effective; Ordinary enterprises need more vests to cooperate when promoting products in the forum.

4. The topic of enterprise planning should be novel, that is, it should be creative and creative to attract readers. Marketing theme is more important, and it is also the key to promote the forum; If the planning theme is better, the expected effect can be achieved without any effort.

5. The topic of enterprise planning should be eye-catching, that is, the topic should be infectious and attract readers. The title is a stepping stone, and the title should have a certain meaning or ambiguity, so that readers will have doubts and further want to get the answer.

6. The content of enterprise planning should have a certain level, and netizens feel that they have something to say after reading it. Forum promotion has been very popular at this stage, and netizens also know the purpose of forum promotion.

7. Enterprise personnel should actively participate in the reply, encourage other netizens to reply, or reply with their own vests. The participation of netizens is the key link in the promotion of the forum. If the planning is successful, the participation of netizens will be greatly improved. Usually, most enterprises do event marketing in the forum, and users can take advantage of some company products or gifts to participate.

8. Enterprise personnel should correctly guide netizens' replies and don't let the incident develop in the opposite direction. Specific analysis of the specific situation, sometimes it is not necessarily a bad thing to argue in the forum, especially for unknown enterprises, which have evolved into a large-scale viral marketing through the forum, and their popularity will be greatly improved.

9. Enterprises should carefully monitor the effect. At the same time pay attention to improvement. This is equivalent to a detailed data analysis and user group analysis; Through a marketing, many problems will be summarized, which can be used for reference in the following planning; Users in different fields have different habits and methods are not universal.

10, enterprises should communicate with the forum administrators in time, and be familiar with the administrators and moderators of major forums, which is helpful for the promotion of the forums. Frequent posting and replying will make you close contact with this circle and have good communication opportunities with administrators and moderators. With the assistance of resources, the promotion of the forum will go smoothly.

The forum promotes and uses the super popularity of the forum, which can effectively provide marketing communication services for enterprises. Due to the openness of the forum topic, almost all marketing demands of enterprises can be effectively realized through forum communication. Forum activities have strong ability to gather people. We take the forum as a platform to hold various activities such as stepping on the building, watering, posting pictures and videos to mobilize the interaction between netizens and brands. China Media Network gathers domestic and overseas media portal resources such as national portals, local portals and industry portals to jointly build the largest and most comprehensive online media communication, exchange and publishing platform in China. Everyone enters the forum without exception, and they all come from outside the chain. Therefore, forum signature is essential. Here are several ways to sign the forum personality:

The first is a text signature file. This signature file does not allow URL, only text.

The second is the picture signature file. If you are doing corporate propaganda, pictures are sometimes more attractive and impressive than words.

The third is the link signature file. This place can be linked and the effect is the best. Such as: SEO search forum

Only the links clicked by users will generate higher weight, which is often referred to as the activity of links. The more people click on a link, the search engine's algorithm is to calculate that the link is valuable to users. Needless to say, the weight will also increase. Personalized signature should attract people's attention, use some popular words at present, but don't use sensitive words, so that someone will click into your website and achieve the purpose of promotion. Personalized signature is limited according to the level of each forum, and some forums cannot be set temporarily because of insufficient level and points. Whether a post can be paid attention to or not has a lot to do with the posting time. If your article is published after midnight or on holidays, it will greatly weaken the effect of soft text promotion. Because the number of people online in the forum has been greatly reduced during this period, naturally your article will not be concerned.

The best posting time: Monday to Friday: 8: 30 am-11:30:14: 00-17: 00 pm: 19:00-22:30 Baidu spider crawling time (. Your snapshot will stop for the second time yesterday or earlier: 8-9 am. This update will release the new content captured in the early morning, and will capture the new content again for the third time: around noon 13. This update is a mistake of the previous two adjustments. If the inclusion is wrong or out of order, then after this time, it will be adjusted to the normal fourth time: 4-5 pm to grab new content. Therefore, updating the website for the fifth time in the afternoon has an impact on the number of entries in the next day: 1 1 in the afternoon, and the update is to adjust the disorder. Baidu Big Update Time: Around Friday (Thursday night to Friday night) is the update time of Baidu Week, and the percentage of entries has increased by about 20% than usual. 1). It's best to actively post every 15 minutes or every 3-5 people to enhance popularity. You can quote the comments upstairs to reply. Be careful not to reply with a few simple words (such as: thank you, thank you for your support, thank you for watching ...). The same polite words show that you don't pay much attention to the commentator, just perfunctory or mistaken for a fraudulent reply. A more creative or humanized response can deepen the impression of the other party. I remember that the 100,000 water troops in the 3Q War were not all rabble, but mostly wrote gunmen, and occasionally learned the skills of posting and scolding. Forum promotion is a step-by-step process and cannot be promoted too hard at one time. Many people like to post and reply crazily when doing forum promotion, which will make people feel very disgusted. Unilateral promotion of your own website has not formed a situation of mutual assistance, and it is easy for people to think that this is an advertising post. And timely and appropriate grasp, perseverance will have unexpected marketing effects.

2). If you take the initiative to post in other people's posts, don't post for the sake of external links, especially the external links obtained by some junk articles are either skyrocketing or sharply decreasing. Don't make junk links, choose some better articles to post. If you are discerning, you can choose some new comments. Fortunately, grabbing a sofa or bench is more effective than replying to a fire post! If the hot posts and high-quality posts with high weight in the forum can grab the sofa, it will attract countless traffic to your website. Because it is a high-quality post, when the spider crawls this post, it will also include your external links. The vitality of general forum posts in Baidu's collection cycle is fast and short. It may be collected in a few seconds, but it will be deleted after one week. Therefore, when choosing top posts, it is best to choose posts published within a week, because spiders like the new and hate the old, and prefer fresh things. Be careful not to reply to a series of comments such as: good posts, passing by, soy sauce, support, etc. These posts are deleted directly after being discovered by the administrator. The more posts you post, the more deleted by the administrator. With the slow decline of the external chain, the longer it lasts, the final result is that the website is downgraded.

How many clicks and replies can each forum become popular posts:

The posting rules of major forums are different. If you want to improve the quality of personalized signature, you have to observe what kind of posts can be popular in major forums.

A5 gossip: click 130 or above, and reply to the webmaster forum for more than 35 times; reply to the webmaster forum for more than 20 times; Click above 55, reply above 10 to SEO forum: click above 150, reply above 35 to webmaster forum.

3) Forum activities are conducted according to the characteristics of different forums, and some activities can be initiated. Such as voting, kicking the building, offering a reward, answering questions, etc.

4) After inviting friends to post, it is best to invite your forum friends or QQ friends to participate in the topic as soon as possible. In order to increase the number of views of the article and give it favorable comments.

6). Giving answers can increase experience or gain points. It sometimes takes a long time to answer questions. Reading too much may not be adopted as the best answer. According to his own experience, Gu can answer questions in another labor-saving way. First, find some familiar questions in the consultation area of the forum as the answers, and then copy some articles you have written as your answers. If you copy articles in the forum,