What are some methods for designing store name logos?

1.Lettermarks, letter logo design

A trademark centered on your brand name - including the letter mark and the word mark in the next part - is to "let your name appear in There” is the best strategy. As you can imagine, they have really earned their brand and popularity.

Because letters carry all the artistic responsibility of lettermarks, their success depends on printing. This is your chance to get creative with your fonts, making loud and flashy fonts actually work for you.

An important consideration is the shape of the letters you use. If your letter has a lot of parallel lines, you have to choose whether to lean toward that aesthetic or balance it with another style. Letters have their own circles, rectangles and triangles, so you have to incorporate them into the overall design.

Round fonts retain some of the characteristics of the round logos mentioned in the next chapter, and angular fonts follow triangular and rectangular shapes.

Heavier font weights are common in lettermark logos, either to add strength to the font, or simply to make the font easier to read. Since no other visual effect can compete, you can make the letters as large and bold as space allows.

If you can't find a font that accurately expresses what you want, you can commission a designer to customize or modify the font.

One final note: including your full name can help explain unknown letter combinations, or add context with your logo. Just remember that all secondary text should be small and unobtrusive, so it doesn't compete with the main image.

2. English word logo design

The other is a text-based logo. The text logo is based on the name of the entire brand and uses visual complexity to attract attention.

The difference between lettermark and wordmark logos is that lettermarks are abbreviations or acronyms, while wordmarks are redundant words. Frankly, the longer a brand name is, the harder it is to remember. Even outside of logo design, your name is worth considering as an abbreviation. After all, you can't go around putting National Aeronautics and Space Administration (NASA) on all your branding materials, but NASA is an acronym that endures.

Wordmark logos follow many of the same best practices as the lettermark logos above: artistic fonts, heavy fonts, combined fonts

Single letter shapes, etc. An interesting difference, though, is that word markers are more tolerant of lowercase letters. This means you sometimes have a second option to choose the word shape that best suits your brand identity. For example, an an-gular capital F suggests stability and offers the opportunity to be creative with vertical and horizontal lines.

If your brand name is a person's name, it's not uncommon to use a signature as a trademark. Just make sure you distinguish it from other signature logos.

3. Graphic logo

A picture is worth a thousand words, so many companies choose to use pictures instead of letters for logos. These logos utilize icons to symbolize their brands, such as Twitter’s bird or Target’s Target.

Which icon you use is up to you. Some companies like to make jokes with their names (John Deere's deer trademark), while others try to use something to help describe their brand or service (the ephemerality of Snapchat's ghost).

Pattern logos can also borrow existing symbolism icons for the brand. Predator is a favorite among brands that want to appear powerful and/or aggressive. However, no matter what image you use, you can still influence what it conveys through the style you use, such as the line art style used for the wolf in the example to the right.

Be aware of future changes to your business, and don't let yourself and your logo suffer. If your logo only represents one type of product, it will be difficult to promote to other types of products. In other words, restaurants with pizza logos would have trouble selling burgers.

If you do a lot of business internationally, consider a graphic trademark since images can be translated into every language.

As with word-based trademarks, younger and unknown brands may also want to put their full name on the back burner.

4. Abstract logos

Graphic trademarks use images of real things, while abstract trademarks use completely original shapes to represent their brand. The only limit to personalization is the designer's imagination.

Because there are essentially no boundaries and no fixed routes, an abstract logo is only as good as its designer. Knowing which shapes and colors to use and how they match requires experience in shape psychology and color theory, or an extraordinary talent. However, in the right hands, abstract logos can also become icons – just look at the Adidas and Pepsi logos.

Just like graphic logos, abstract logos work well internationally without language barriers.

5. Mascots and cartoon images

Depending on the brand you create, the logo of the mascot can be random or random. But if you get it right, you can create a beloved character that lives for a hundred years, like Planter's Mr. Peanut.

Mascots can come from different sources, whether it's a critter (Tony the Tiger), an inanimate object (Kool-Aid Man), or even a real-life person (Colonel Sanders). Then again, the style you use can change the underlying meaning - which explains how a vicious, man-eating tiger sells children's cereal.

Mascots are most attractive to family- and child-centric Indian businesses, but their appeal has diminished with more serious brands. Their cuteness doesn't always translate into formal professions like banking or manufacturing. On the plus side, mascots add an extra layer of interest to any industry or brand, so they can be used strategically to make your company seem more approachable.

Another issue is using mascots in different mediums. More detailed mascots cannot be used in low-resolution prints, nor on materials with limited space. If you keep these in mind when choosing a mascot logo, you'll be on the right path to creating an unforgettable face for your brand.

6. Combination logo (combination of words, letters and graphics)

If you want to use a unique style of font and accompanying graphic mark for your brand name, the What to do? What if you want your mascot to jump out from the letters of your company's name? The logo types in this chapter don't need to stand alone—you can mix and match them to build the perfect logo for you.

Given their versatility and ease of customization, combination logos are probably the most common on this list, even though they encompass all other logo types. It's also a great transitional step for new brands: it makes it easy to associate the image with the company name.

If you want to combine pictures and text, it's best to include them both. This means really mixing them together, using the same art style and colors. Design a combined logo as a complete picture, not just two separate parts next to each other.

7. Symbols

Finally, we will end with the oldest logo, the logotype. The most traditional and easily recognizable form of logo, a logo is the emblem, seal and emblem that represents a brand. How to design a logo

Method 1: Full name combination method

This is by far the most common and practical LOGO design method, representing LOGOs such as Taobao and Tmall. The advantage of designing a corporate LOGO directly with the brand name is that after the LOGO is released, it can directly enhance consumers' awareness of the brand and allow consumers to quickly remember your LOGO and brand. At the same time, using the brand name to directly create a LOGO can also avoid many troubles such as duplication and infringement.

Method 2: Element replacement method

This kind of LOGO design is very common in traditional brands. Modern businesses and companies are not good at replacing elements. When they designed their logo, they replaced their brand with another different element so that their brand could be associated with this element. Through the combination of symbolic element graphics and name fonts, this design feels tough and energetic, more suitable for male brands.

Method 3: Cultural integration method

This LOGO design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies, cultural companies, etc. This kind of LOGO has rich personality and humanistic characteristics, and has a good effect on improving the brand tone.

Method 4: Symbolic expression

This LOGO design method mainly uses media techniques that have a certain connection with the expression content, such as graphics, elements or colors. The creativity of communication media expresses abstract connotations in a concrete way. A common LOGO is Unilever, with a U filled with various symbolic things. However, designing a LOGO in this way requires understanding, classifying, summarizing and summarizing the meaning behind the brand. Only in this way can representative symbolic elements be extracted and a LOGO designed.

Method 5: Color matching method

This LOGO design method is widely used in the Internet field and has a certain degree of modernity and visual impact, mainly because Internet users are relatively young, so they are more I like logos with strong visual impact. The design of this LOGO requires strong aesthetic and color matching skills. At the same time, because the LOGO has a modern feel, more abstract things are needed to replace the corporate brand, so that the LOGO can convey the mood and tone of the corporate brand. How to make your own logo

The first step is to choose the type of LOGO you want to design. I have sorted out three common LOGO compositions to share with you: The first one is a pure English font design. form, such as Coca-Cola. The second type is a pure Chinese composition form, such as the logo state. The third type is the composition form of graphics + standard words.

Today I’m going to explain how to simply design the third form of LOGO.

The first step is to determine the meaning and intention of the LOGO you want to design. For example, we want to design a LOGO for "Marketland". We started thinking, what kind of graphics can represent our theme? Many keywords came to mind: initial letter B? Use mouse? Use pencil? Yes, use pencil. The image of a pencil is the most intuitive, and it is easier to summarize it with graphics. So I started to come up with a draft.

Finally decided to use pencil as the main component. When the pencil is presented to us, it has three sides. As shown in the picture, we started to draw a simple prototype of the LOGO. The concept is standardized layer by layer, starting from the shape of a pencil. The final result is also very good, and the feeling of negative space makes the entire draft appear more concise.

The graphic part of the theme is ready, let’s start with the creative design of standard fonts. Start by drawing a sketch.

Then the hand-drawn manuscript is made into an electronic manuscript, and then the graphic part and the text part are combined. During the production process of electronic manuscripts, it is important to accurately measure the size of each angle. A good LOGO should be rigorous and win from details.

The choice of color matching, because the word "Bang" makes people think of "the country is prosperous", which is more grand. I decided to use blue as the main color for my design.

Finally, the LOGO design is completed. Add the required information in the small print. That's it.

You can also use PS for effect processing. The effect is as follows.