1. Selling points for your own project, such as room type, price, location, school district, etc. It is more suitable for real estate projects with clear audience positioning, directly expressing the most concerned points of the target audience, attracting their attention and ensuring click consultation.

For example, the first suite just needs people, the second-child housechanging family, and the investment holiday group. Hook up buyers with intuitive selling points.

2. Culture is the blood of a nation, the spiritual home of ordinary people and the inner spiritual symbol of a city. The difference of regional culture forms the difference of people in different places. In the process of publicity, real estate projects usually use languages and ways with local characteristics to arouse local people's memories and feelings about their homes. At the same time, let "new residents" stimulate a sense of belonging and identity in the process of accelerating integration.