Bilibili, referred to as Bilibili, Xiaopozhan, is a two-dimensional cultural platform. It used to be a gathering place for young people who like animation and games. With the development, it has gradually become more life-oriented and popular. The content will have the basis for promotion and traffic.

Because I promised the prettiest guy in Guangxi - Brother Zhu, to share Bilibili’s promotion and traffic methods, the articles in the live broadcast series will be updated later, and Lao Ma will organize it into an album for your convenience. Everyone, check it out, so today’s topic is station B.

First of all, there are many traffic-draining tools for Bilibili on the Internet, such as using video barrages and comment functions to leave contact information in batches and post psoriasis advertisements. This approach seems automatic and efficient, but in fact The above has no effect at all.

At present, the best promotion method for Bilibili is content output, that is, videos and articles, creating high-quality content to attract fans' attention, and persisting in publishing content and playing games. If you give up after a few days, then don’t do it.

Below, Lao Ma will explain step by step the entire set of promotion and traffic methods at Station B.

1. Maintaining an account at Station B

The account at Station B needs to pass the test before it can be registered. The process is relatively cumbersome, but it also ensures the quality of users at Station B. After all, registration these days It's rare for an account to be so troublesome that it took Lao Ma two hours to find the answer before he successfully registered.

However, if we don’t want to register ourselves, we can go to Taobao to find someone who can answer the questions for us, which is equivalent to registering on behalf of someone. The price is not expensive. There used to be people who sold accounts directly, but now there are fewer of them.

It is recommended to register a few more accounts in case of emergencies. Some people who have multiple projects and products can just create an account matrix for promotion. Remember to maintain the new account for a while. Do not add signatures yet. Contact information and complete platform tasks every day.

Watch videos, post comments, comments, etc. While raising an account, you can also search for and follow your peers to understand the situation of your competitors. Like Lao Ma, he will follow some lecturers. At present, not many are doing well on Station B.

In addition, remember to locate the IP of each account and complete the information such as nickname and avatar. If you are a weight loss expert, locate the IP tag of the teacher. You can add weight loss keywords to the nickname, but in the end It is a normal IP nickname, not a hard one.

After raising the account, we have also published some video articles, so you can go to your personal center to modify your signature, leave your contact information in the signature, and replace some keywords with homophones, such as WeChat Credit VX.

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2. Video content output

The main content on site B is still videos and articles. Of course, there are also live broadcasts, audios, photos, etc. to share content. People are called UP masters, and Upload is referred to as UP, which means upload.

What most people worry about is that they don’t know how to create original content. In fact, this old horse has shared a lot before, and I have to repeat it here.

As for video content, what is more popular at Station B is the appearance of real people. You can often see various self-portrait review videos, explanation videos, and vlog videos, and the playback volume is very good.

Shooting this type of video is actually very simple. Prepare a stand and a background cloth. You can go to Taobao to search for live broadcast stands and background cloth to buy them.

The shooting equipment can be a mobile phone. Use the built-in rear camera to shoot. If possible, use a SLR camera. At the same time, if you need a light, buy a stand fill light. Pay attention to horizontal shooting videos, station B. Not Douyin Kuaishou.

Recording equipment is plentiful. You can use the microphone that comes with your mobile phone to record, or wireless headphones such as wired headphones and airpods. These are all readily available, but the sound effect is average and may There is ambient noise.

If you have the conditions, use a condenser microphone or a lavalier microphone. If you want to be more professional, if you want to be a passionate and dedicated Bilibili UP owner, I recommend this one.

That’s it for the hardware equipment. As for the software, the editing function is generally used. The common editing functions on the mobile phone and the quick editing on the PC side are relatively simple and practical video post-editing software. Others are similar. There are many more, so I won’t introduce them one by one here. Go to Baidu yourself.

In addition, some people do not want real people to appear in the video, but like to use software to record the computer operation interface. A common thing is to put PPT and mind map demonstrations on the computer, and then give lectures or explanations. To produce video content, just buy a computer microphone. Common computer video recording software include camtasia and bandicam.

I won’t introduce the others, there are too many. If you want to edit the recorded video, the recommended editing software is as above. It is simple, free, and sufficient. You don’t need to find any registration code or green version. , cracked version.

After the software and hardware are completed, the next step is the formal video content production. It is recommended that the content be controlled in about ten minutes. You can prepare the video document script in advance. Generally speaking, a video is divided into three parts. An introduction at the beginning, core content in the middle, and summary guidance at the end.

Take a minute or two at the beginning to briefly introduce the content of this video and what its value points are. The middle part will elaborate on the content of the video, including demonstration operations for evaluation and course types. , it will be clearer to summarize it in small points at the end.

Be sure to remember not to read the script or look away when filming videos with real people. These flaws will be clearly exposed in the video. Memorize the script in advance, express it at a normal speaking speed, and practice it several times. However, computer screen recording is easier. What the fans are looking at is the computer desktop, so you can just read the manuscript and it will be fine.

The guide at the end of the video is nothing more than asking everyone to follow you, send you a private message, or leave a comment. It is not recommended to add WeChat or follow public accounts to promote third-party platforms. You can do this later. When editing, add a promotional picture or appear as a watermark.

The process of publishing a video is very simple, just submit it. When filling in the video information, pay attention to the title. Add keywords to the title, usually long-tail keywords, so that others can search for the video, and this After the video was included by Baidu, it had a good ranking.

Why do we need to add long-tail keywords in the title of the video? The reason is very simple. Station B has a high weight in search engines, and long-tail keywords are in line with some people’s search habits. The ranking competition is not that big, and you can rank high in Baidu search results.

Then there are tags. Add those related to the video. The more the better. Of course, tags can also be long-tail keywords. In addition, it is best to add value description and result description to the title.

The value description is similar to "Learn English grammar quickly in ten minutes", and the result description is similar to "Easily pass the college entrance examination English", and the long-tail keywords mentioned above appear interspersed in the value description and the result description. That’s it. For example, “Learn English grammar quickly” counts as a long-tail keyword.

In addition, we can also use some headlines to attract people, such as UC shock department and headline excitement department. Let’s take a look at the previous case.

These headlines are all surprisingly consistent: How many days do you make tens of thousands? Someone’s secret to earning more than 10,000 yuan a month; You deserve to die in poverty all your life if you don’t look at it; How a loser with a primary school education can counterattack in 21 days? They are simple and crude. It’s down-to-earth, but it doesn’t deviate from the title template we’re talking about, which is long-tail keywords that describe value, result, and description.

It is recommended that the video cover image be displayed with a solid color background and bold text to ensure that it can be understood at a glance after generating a thumbnail. You can also add photos to embellish it, or some need to be compared. , then make a before and after comparison picture.

The last is the introduction of the video. You can briefly introduce the content of the video, add long-tail keywords, and then guide everyone to comment or send you a private message if they have questions.

3. Article content output

An article is a video script, and its creative output is actually no different from a video. The only thing that may be difficult is originality, which Lao Ma has been emphasizing. , If you don’t understand, just speculate, imitate, and move.

For example, we can find suitable articles from various platforms such as official accounts, Toutiao accounts, Xiaohongshu, Zhihu, Weibo, etc., and just modify them. If we really have no clue, Please check out Lao Ma’s previous articles: Driving traffic from original articles is that simple.

Station B publishes articles in the form of columns. The focus is still on the title of the article. Just choose the category and cover image to publish.

Here comes the important point. You can actually add contact information at the end of the article. Forget it if it is purely for advertising. It is recommended to make a picture similar to the one at the end of the public account to attract attention, and use less text to guide.