1. An easy-to-understand name.

2. Attractive avatar.

3. Distinctive personal IP.

4. Original content is required.

5. Unique writing style.

6. Keep some sense of mystery.

7. Cause users to shout.

8. Take advantage of Kuaishou’s current hot topics.

Next, let’s start from the following two sections to deeply analyze how to create a distinctive and suitable positioning in Kuaishou.

Module 1, Kuaishou account positioning

1. Easy-to-understand names

Let’s take a look at these two accounts. Their names are: Ah Hao talks about entrepreneurship, and A Xing talks about filming. You will definitely remember their names at first glance. Good IPs usually have an easy-to-understand name. After fans pay attention, they will be able to remember them quickly. The name must be obtained It should be vivid and down-to-earth in line with your personality. At the same time, you should also pay attention to civilized naming. I don’t need to say this.

2. Attractive avatar

In addition to your name, the most intuitive thing you can see is your avatar. The avatar is also a way to quickly increase fans’ trust in you, such as The food photo shoot is named: Chui Erguo. The homophone of Chui is cooking, so it matches very well. The avatar is very eye-catching and matches well with its overall content.

3. Unique individuals

Personal IP can be seen everywhere on Kuaishou. There are many people singing on the Kuaishou platform, and this feature is personal IP. As long as you have your own personal uniqueness The IP has its own characteristics, and it is very simple to attract fans. The IP does not have to be a person, it can also be a cute pet. There are also many dog ??walkers on Kuaishou, and the number of video clicks is also very high. The pet is your IP. It is not a person, but it is your IP positioning.

Module 2, Kuaishou content positioning

1. Original content

The Kuaishou platform strongly encourages users to create original videos, whether it is funny jokes or course teaching, or For natural scenery, as long as you are original, you have the possibility of becoming popular. Even if you take a picture of a cucumber every day, you will definitely become popular one day.

2. Unique rhetorical copywriting

Create a sentence of your own to make it easier for everyone to remember you. For example: The editor focuses on what is popular on Kuaishou Douyin.

3. Preserve the mystery of the content of the work

When people look at the title, they will have the idea of ????clicking in to see what it is. For example: This new Chinese-style courtyard is what I want. Want a house? , so what kind of Chinese-style house does he want, or what kind of Chinese-style house do we want to see, so it is easy to click in. This is to retain the mystery of the content of the work and use it in the title is displayed on.

4. Attract fans’ tweets

It is very important whether your Kuaishou video can make people continue to watch it. The first thing is to have a sense of involvement. Emotional videos are easy to produce. ***Ming, for example, in the case above, he worked hard with his own hands, planted so many vegetables and fruits, expressed his support for agricultural development, and thus got the material life he wanted long ago. .

5. Follow the current hot topics

Be good at using popular Kuaishou tags. These tags are used all over the Internet. When are you not going to use them? Participating in topical activities can expose you to more people.