Home is everyone’s haven. During the Spring Festival, “going home” has become an event that everyone who works outside looks forward to throughout the year. So as a copywriter, how do we create copywriting content based on the theme of "going home"? We can learn together, Jiang Xiaobai’s series of poster copywriting on the theme of “going home”.

Jiang Xiaobai’s copywriting with the theme of “going home” during the New Year period was sent out on Valentine’s Day, telling you to leave time for your most precious parents. As the saying goes, the tree wants to be quiet but the wind will not stop. , The son wants to be raised but cannot be kissed. Therefore, spending time with your parents is the most important thing during the New Year. The following is the content of this set of posters and copywriting:

1. In the past, when I was in my early twenties, I liked to celebrate the New Year.

I slept until I woke up naturally during the day, and my parents prepared a reunion dinner on New Year’s Eve, and you only contributed one dish that didn’t taste good.

2. Visit relatives’ houses to pay New Year greetings to the elders, and be lucky enough to receive several big red envelopes.

Those years were carefree and I spent a lot of time meeting friends for drinks.

3. Later, when I was in my mid-twenties, I avoided celebrating the New Year.

When a person wanders and "breaks" into life, everything goes wrong when he first arrives.

4. I don’t want my parents to worry about me anymore, and I still want to stick to my choice.

Having seen more lifestyles, I am tired of group greetings and boring customs.

5. Want to stay away from parents’ advice and nagging, and want to escape from relatives’ excessive “care”.

It was too late to deal with the troubles of "adults". You didn't go home for the New Year in those years.

6. When you are about thirty years old, a year passes in the blink of an eye.

No longer avoid the problems that should be dealt with, from the person who receives red envelopes to the one who sends them.

7. From whether you can go home to celebrate the New Year to who will go home first to celebrate the New Year.

Have a simple New Year's Eve dinner with your family, and let go of those unsatisfactory things at work after having a drink with your dad.

8. When visiting relatives and friends, you should laugh away any embarrassing questions.

Only meet the most precious old friends, no more so-called "friends".

9. Time allowed your parents’ hair to dye some white, and then you realized later that you wanted to take them out to see the outside world.

The Chinese New Year is just a reunion, leaving time for the most precious people.

Jiang Xiaobai’s set of New Year’s copywriting is in chronological order, and uses the logic of succession, transition and combination in content. For example:

(Start) When the boy was in his twenties, he wanted to leave home and go far away.

(Conclusion) Later, as he got older, he found that his most important friends also Just a few.

(Redirected) When I was in my thirties, I saw my parents getting more and more gray hair

(Redirected) Only then did I realize that the most precious people around me are still my parents

After reading this set of poster copywriting and analysis, do you have your own thoughts on the copywriting creation of "Going Home"? You can also try using the same routine to write "going home" related copy yourself.

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)