Why would Kobe rather lose 8 million yuan than terminate his endorsement contract with Adi one year in advance? ? Seeing that Nike is thriving in the NBA and becoming the overlord of the basketball world, Adidas is undoubtedly the company that wants to slap itself in the face most. 1984, Jordan cried and cried to join Adidas, but Adidas ignored his love, making Jordan an unattainable object and bringing Nike back to life. In 2003, in the battle for James, Adidas lost again, which also made them fall into a comprehensive dilemma in the basketball field. In fact, Adidas didn't have no chance to break the game, but they personally gave the game breaker to Nike. Yes, that man is Kobe. Then, the question is, why would Kobe rather accept the punishment than cancel his contract with Adi one year in advance? Ok, please listen to me and tell me in detail.

Adidas' Gemini

In the 1996 draft, Adidas chose Kobe like a smart bean. In order to make Kobe become the spokesman of Adidas, they took out a six-year contract of 48 million dollars. In the subsequent 1997 draft, Adidas chose the growth of McGrady, Kobe Bryant and McGrady, giving Adidas a "Gemini" combination that challenged Nike.

Why would Kobe rather accept punishment than terminate his contract with Adi one year in advance?

Why did Kobe apply to cancel the contract with Adidas in advance? The first is Adidas' pan-throwing. Kobe is an extremely serious person, and he is very dissatisfied with what Adidas has given his team. Kobe believes that his sneakers can't be sold at a discount of $40 because of the designer's poor design. Even the angry Kobe once described the team as "invisible" and "useless". Adidas, on the other hand, thinks that Kobe's influence leads to poor sales of sneakers, which also makes them reluctant to talk about renewing the contract with Kobe in advance.

Followed by McGrady's lifetime contract. The life-long contract between McGrady and Adidas became the fuse of everything. He entered the league later than Kobe, but because of the good sales of sneakers, Adidas signed a lifetime endorsement contract with McGrady in advance, which made Kobe absolutely despised and insulted, so the paranoid Kobe decided to leave and prove himself to Adidas.

In 2002, after a series of negotiations, Adidas finally agreed to Bryant's request for early termination. At that time, Adi didn't think Kobe could change sales. However, Kobe's departure is not without cost. Adidas requires Kobe not to sign any brand within one year before the end of the contract, which is also the reason why Kobe wears shoes at will in the 2002-03 season.

Don't bully the poor, Adidas is wrong. A year later, Kobe joined Nike. Even after that, Kobe's popularity declined because of Eagle County, but soon, Kobe's sneakers became Nike's big IP, and Adidas lost the best chance to fight back against Nike.