Article 1: E-commerce interview questions and answers 100 questions 1. Planning ability

What is your career plan?

What kind of position do you intend to achieve in the future?

What kind of salary do you get?

How to handle colleagues who don't like you?

Second, learning ability.

What do you think customers are most concerned about?

What is the biggest selling point of a dress?

Say the three most popular sentences at present.

Third, the ability to withstand pressure.

If the earth will be destroyed at 12 tomorrow, please tell me what you will do now until 12. The boss asked to work overtime until 3 o'clock. What do you think of this problem?

The monthly sales are required to reach 2 million yuan. How do you handle this?

Fourth, the ability to analyze and solve problems.

The customer said, "This is a product with a new label. I saw obvious signs of label change at the labeling place. This is fake. I want to complain to you. "

On the way, the mobile phone was stolen and the wallet was stolen. What are you going to do next?

After I take pictures of the baby, I need to send it out immediately. If I don't send it, I won't shoot it. How to answer and deal with (warehouse delivery staff off duty)?

Verb (abbreviation for verb) leadership ability

Your colleagues are not active in their work and always complain about their work and the company. What should you do?

If you are a leader, how do you treat your colleagues in the new company, what do you need to do and what do you say? If you are a leader, how do you treat outgoing colleagues, what do you need to do and what do you say?

Six, interpersonal skills

Say the names of five colleagues in your previous work unit for the first time.

What do you think, your best friend?

How to start the first communication with a strange male colleague?

Seven, communication skills

Colleague A said Colleague B was wrong, and Colleague B said Colleague A was responsible. As a leader, how do you deal with this problem? Your colleague did something wrong, but he didn't admit it. How can you talk to him?

Observe the grasp of the answer when answering the question.

Eight. adaptability

The customer said that the clothes he bought last week were from 380 yuan, so why do you want to have a clearance sale in 280 yuan now?

What I want is 175. Why did you send me 180? What's the matter with you?

In the process of driving at high speed, the front wheel suddenly burst. What should you do as a driver?

Nine, teamwork ability

As customer service, the deliveryman is off duty, and the customer wants to deliver the goods immediately. How do you meet this requirement of customers? When your colleague was doing customer service, he scolded the customer and the customer took it out on you. How do you treat this customer?

If you were to hold a party, what would you do?

X. Moral qualities/principles

On the way, the old lady fell down. Will you help her? Why?

Do you usually give money to beggars who ask for money? how much is it?

What should you do when you see a man commit suicide by jumping into the river for the first time?

Xi。 conscientiousness

How to treat the conflict between family and work?

As customer service, you are off duty, but the customer service that can take over is not in place. What should you do? What should you do if you are in a hurry to leave?

Twelve, personality characteristics

What kind of movies do you like best? What's your name?

What do you like best, rest days or holidays?

How to treat Diaoyu Island and Dongguan incident?

Thirteen. Corporate cultural adaptability

A song you like.

When was the last time you wrote a personal summary?

Do you think it's good to play music in the office? Why?

Specific question-and-answer methods, each HR will have different methods, candidates will also have different solutions, but the starting point is always: what are the quality requirements of the position?

Talk about the principles of the interview:

1, interview process: focus on the "reasoning" link.

Ask (ask specific questions according to job requirements)-Answer-Reasoning (find nonconformities and questions according to answers)-Ask (ask questions you care about and answer questions,)

2, structured interview, often used star principle:

S. Situation: Set the working situation, the important events or situations that have been done, and evaluate them. T. Task: Investigate the role of the candidate in the background environment, and examine the corresponding ability of the described position or position (related content of job responsibilities).

A. Action: Investigate the role of the candidate in describing the task and how to operate and execute the task. R, result: the effect of the task after the action.

3, in the interview process, often use two methods:

Behavior: What is your most successful thing and how did you do it?

What is your biggest failure? Why?

Scenario simulation: What should you do if you are misunderstood at the same time?

What if your mother and wife fall into the river at the same time?

Chapter 2: E-commerce+negotiation skills+interview 9. E-commerce E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. Cultivate innovative compound electronic commerce senior professionals who master basic theories and knowledge such as computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, and use computer information technology and modern logistics means to improve enterprise management methods and improve enterprise management level.

1, the spreading mode of e-commerce and the advertising activities carried out on the carrier are called e-commerce advertisements.

2. E-commerce advertisements have existed since the beginning of e-commerce, but they have been renovated and increased in form recently.

3. In the future, e-commerce advertisements will still exist and increase in form, but it is difficult for e-commerce advertisements to break through traditional online advertisements in form.

The market concentration has been further improved, and the market share of various manufacturers has changed greatly. In 2005, the Internet advertising market in China was 3.229 billion, up 59.83% year-on-year, among which Sina, Sohu, Baidu and Yahoo ranked in the top four, with annual revenue exceeding 300 million, accounting for 59.62% of the market share. In the first half of 2006, the scale of Internet advertising market in China was 2.09 billion, and the market ranking remained unchanged, but the market share of various manufacturers changed greatly. Search engine operators have further improved their position in the online advertising market.

1, deepening the trend

The infrastructure of e-commerce will be improved day by day, the supporting environment will be gradually standardized, the depth of e-commerce development by enterprises will be further expanded, and the depth of individual participation in e-commerce will also be expanded. Image communication network and multimedia communication network will be built and put into use, and the trend of triple play is unstoppable. High-speed broadband internet will play an increasingly important role, and the network bottleneck restricting the development of e-commerce in China is expected to be alleviated and gradually solved. The development of e-commerce in China will have a good network platform and operating environment. The supporting environment of e-commerce tends to be standardized and improved gradually. The personal application of e-commerce will develop from the current point-to-point linear mode to multi-point intelligence.

2. Personalization trend

The demand for personalized customized information will be strong, and the deep participation of personalized goods will become inevitable. The emergence, development and popularization of the Internet itself is a liberation of individuals in traditional ordered economic and social organizations, which provides a more favorable platform for the publicity of individuality and the display of creativity, and also provides a more effective technical basis for the realization of consumer sovereignty. In this regard, personalized customized information demand and personalized commodity demand will become the development direction. Consumers will participate in the design and manufacturing process of goods. For all e-commerce activities for individual consumers, providing more diversified and personalized services than traditional businesses is the key factor to determine the success or failure in the future.

3. Specialization trend

Vertical websites and professional websites for consumers have bright prospects, and professional e-commerce platforms for industries have great development potential. The first is the specialization trend of individual consumers. To meet the personalized requirements of consumers, it is very important to provide professional product lines and professional services. In the next few years, the Internet population in China will remain a pig with middle and high income level. They have strong purchasing power, high education level and strong demand for personalized consumption. Therefore, relatively speaking, vertical websites that provide one-stop services and professional websites with certain products and services have greater development potential. The second is the specialization trend of enterprise customers. For the B 2 B e-commerce model, the professional e-commerce platform based on big industries has a bright future. For example, the business model of China Net Library and traditional enterprises cooperating to build an industry network has been welcomed by many enterprises.

4. Internationalization trend

China's e-commerce is bound to go to the world, and it is also facing severe challenges from the world's e-commerce powers. One of the greatest advantages of the Internet is that it transcends the limitations of time and space and can effectively break all kinds of tangible and intangible between countries and regions.

Obstacles, which will play a revolutionary role in promoting foreign economic, technological, capital and information exchanges in various countries and regions. E-commerce will strongly stimulate foreign trade. Therefore, with the standardization and improvement of the international e-commerce environment, China e-commerce enterprises will gradually go global. Therefore, enterprises in China can truly stand on the same starting line with developed countries, and turn China's backwardness in the market economy track into a late-comer advantage. E-commerce is a golden opportunity for small and medium-sized enterprises in China to explore the international market and make good use of various foreign resources. At the same time, foreign e-commerce enterprises will strive to explore the China market. With China's accession to the WTO, this obstacle will be gradually eliminated.

5. Advantages of regionalization

Based on China's national conditions, it is an inevitable way to effectively expand the scale and benefits of online marketing. There is no contradiction between the regional advantages of e-commerce in China and the internationalization advantages emphasized earlier. The advantage of regionalization is based on China's unique national conditions. China is a country with a large population and a vast territory. Social groups have different characteristics in many aspects, such as income, concept and education level. Although China is still a developing country with relatively low income, the imbalance of regional economic development reflects the stage of economic development and the level of income structure, which is very obvious. In the foreseeable future, for a long time, the Internet population will still be dominated by big cities, medium-sized cities and economically developed coastal areas, and the regional characteristics of B 2 B e-commerce model are very obvious. Based on this model, e-commerce enterprises must fully consider this reality in resource planning, distribution system construction, market promotion and so on, and adopt a focused regionalization strategy to expand the scale and benefits of online marketing most effectively.

6. Integration trend

E-commerce websites will inevitably move towards new integration after the initial full bloom. The first is the merger between similar websites. At present, a large number of websites belong to "repeated construction", with the same or similar positioning and similar business content. The result of fierce competition can only be that a few enterprises finally win, and websites in a weak state will inevitably be eaten or closed. The second is the complementary merger between similar websites. Those leading e-commerce companies have great advantages in resources, brands and customer scale, but this is relative after all, and it is not an order of magnitude with well-known foreign e-commerce companies. These websites with good foundation and good development prospects will inevitably adopt acquisition strategy in the process of expansion, and the main mode will be complementary acquisition. The third is strategic alliance. Because personalization and specialization are the two major trends in the development of e-commerce, the resources of each website are always limited, and the needs of customers are all-round, so it is inevitable for different types of websites to cooperate with each other in the form of strategic alliances.

In a word, with the economic globalization and the rapid development of information technology and information industry, e-commerce will become the hot spot of information exchange in the future and the field that all countries pay most attention to and strive to develop. Although e-commerce in China is still in its infancy, it faces many problems such as system, technology and management, but it has taken a gratifying step. Only by having strategic vision and foresight, conforming to the trend of global economic integration, and striving to develop e-commerce suitable for China's national conditions, can we be in an invincible position.

The development and present situation of e-commerce in China; e-commerce in China started at 1997. China Commodity Ordering System (CGOS), China Commodity Exchange Center (CCEC), Virtual Canton Fair and other large-scale e-commerce projects were launched on 1997, which opened the first e-commerce in China. The launch of 1998 "capital e-commerce project" and the appearance of1999 "8848 online supermarket" marked the rapid development of e-commerce in China and the "official start" of e-commerce in China.

According to statistics, there are currently 40,000 commercial websites in China, including more than 700 online stores. A large number of e-commerce projects are launched, and almost every day, various e-commerce consulting websites, online stores, online shopping malls, online specialty stores and online auctions are born. The application and development field of e-commerce has also begun to develop from a few cities such as Beijing, Shanghai and Shenzhen to big cities. According to IDC's forecast, the online transaction volume in Chinese mainland will reach 40 million dollars in 2000 and 3.8 billion dollars in 2003. It can be said that e-commerce in China has entered a practical development and implementation stage from the surface to the inside, from the virtual to the real, from the stage of propaganda, enlightenment and promotion.

First, the government promotes environmental improvement.

Our government is comprehensively, actively and steadily promoting the development of e-commerce in China. Since 1998, the government's support and coordination for e-commerce has obviously increased. The promulgation of the overall framework of e-commerce development in China (including overall strategy, development planning, development measures, technical system standards and relevant laws and regulations) will make e-commerce have a more standardized and orderly application and development environment. Many local governments have also given unprecedented attention and support to e-commerce and started to take e-commerce as an important industrial development direction.

The legal environment of e-commerce in China still needs to be improved and perfected. On the legal issues of e-commerce in China, we should strike a balance between standardizing management and encouraging innovation. We should not only see the necessity of standardizing the development of e-commerce, but also fully realize the particularity of e-commerce different from traditional commerce, and create a relaxed and orderly legal environment for the development of e-commerce in China. Therefore, what the government should do is to formulate policies to encourage the application and development of e-commerce, encourage exploration and innovation, and at the same time immediately solve the urgent problems in e-commerce laws, such as the legal effect of electronic signatures and electronic contracts.

Second, the bottleneck began to break through.

As an important link in e-commerce system engineering, online payment, logistics and credit are regarded as "bottlenecks" that restrict the application and development of e-commerce in China. Since 1999, the "bottleneck" of online payment has been quickly solved. In this regard, the "8848" online supermarket provides many successful payment methods, including online payment and the e-commerce payment platform of the Capital Electronic Mall.

The importance of logistics in the application and development of e-commerce has been widely recognized and valued by people in the e-commerce industry, and they are trying to solve this problem in various ways. In this regard, there have been some gratifying breakthroughs. China Post, which has the largest delivery network in China, has joined the field of e-commerce, and some professional distribution enterprises specializing in e-commerce projects have also appeared.

Third, the application mode is increasingly diversified.

Under the BtoC mode, online bookstores and online shopping malls have a greater development momentum after adding online payment functions and improving various services; Online auctions, online shopping malls, online mail orders and other consumer-oriented e-commerce websites have been launched in large numbers. Many e-commerce companies and industrial and commercial enterprises have begun to brew inter-enterprise e-commerce. Securities e-commerce has also developed, and "online stock trading" has become a reality for some investors.

Network is a unique sky, and China's national conditions have their own particularities. How to combine the Internet with the national conditions of China, give full play to the advantages of e-commerce, and realize the meaningful innovation of e-commerce technology and business model is a major issue for people in the e-commerce industry in China.

Fourth, internal and external integration has gradually become the general trend.

There are more and more e-commerce enterprises and projects with foreign investment background. Its manifestation is two-way: both overseas venture capital directly enters domestic e-commerce enterprises, and domestic enterprises absorb overseas funds through overseas listing. In many e-commerce enterprises, the number of foreign or foreign senior managers has increased significantly. At the same time, overseas e-commerce enterprises began to directly enter the China market. With the prospect of China's accession to the World Trade Organization becoming clearer and clearer, Internet-based e-commerce that transcends national boundaries has irreversibly embarked on the road of world economic integration.

The problems existing in verb (abbreviation of verb) can not be ignored.

The concept of "business-oriented" is still relatively weak. E-commerce in China is promoted by IT industry which is dominated by information technology, which makes e-commerce in China have a strong technical tendency at the beginning of its development, and the phenomenon of "emphasizing technology over commerce" is everywhere. The relationship between "electronics" and "commerce" in e-commerce is actually the relationship between "skin" and "hair". Electronics is "hair" and business is "skin". "If the skin doesn't exist, the hair will attach." It is necessary for e-commerce enterprises to establish a "business-oriented" concept and turn their attention to the actual needs of industrial and commercial enterprises and consumers, so as to establish e-commerce service methods and e-commerce solutions.

The e-commerce awareness of enterprises and consumers needs to be strengthened. The weak e-commerce awareness of enterprises and consumers has seriously restricted the development of e-commerce in China. At present, most state-owned enterprises are only used to the traditional ways of face-to-face negotiation such as ordering meetings and trade fairs, and feel far away from the online inquiry and display of enterprises and products. Taking Tianjin as an example, nearly 4,000 state-owned enterprises have been connected to the Internet.

However, when the first batch of 132 well-known brand enterprises were mobilized to go online, less than 40 enterprises responded, and some even explicitly expressed "no interest".

The concept of interest is too one-sided. There is a tendency to unilaterally emphasize the particularity and magical power of network economy and e-commerce and seriously ignore the actual or expected economic benefits. Many e-commerce companies or e-commerce projects take venture capital income as the sole goal, and unilaterally pursue visits and listing. This wishful thinking makes many e-commerce enterprises face a dilemma and great business risks in their business development.

The foundation of logistics and informatization still lags behind. The smooth development of e-commerce in China is inseparable from the progress and perfection of logistics and informatization, which is particularly important for the application and development of e-commerce in China, which is mainly driven by technology. The level of logistics modernization and informatization in the whole society (such as communication network, bandwidth, enterprise informatization, etc.). ) need to be greatly improved, otherwise it will continue to hinder the development of e-commerce in China.

Six, several aspects that should be paid attention to.

1, e-commerce talent

At present, there are more than one million people engaged in the network industry in China. The rapid development of e-commerce in China has caused a serious shortage of e-commerce talents. China's e-commerce education should be carried out on a large scale and in various forms as soon as possible, so as to cultivate enough qualified talents for the development of China's e-commerce. Special attention should be paid to cultivating compound e-commerce talents with both network technology and business knowledge.

2, enterprise e-commerce

So far, business-to-business (BtoB) e-commerce has not made great progress. The popularity of the Internet makes e-commerce among enterprises become the basis for evaluating the competitiveness and productivity of enterprises in the future. From the aspects of supply chain management, direct sales and customer service among enterprises, BtoC e-commerce is just one of them. Without a good inter-enterprise e-commerce system, the development of BtoC e-commerce will also be restricted, thus affecting the overall application and development of e-commerce in China.

3. Securities e-commerce

Compared with all other industries, China's financial and securities industries do not have the so-called "bottleneck" problem. On the contrary, they have so many favorable conditions such as capital, market and talents, which are most suitable for "e-commerce". At present, domestic securities companies such as Minfa, Guotai Junan, Haitong and Huatai have conducted online transactions. It is believed that securities e-commerce will develop greatly in 2000 and become the most brilliant world of e-commerce in China. The Ministry of Information Industry plans to work with the China Securities Regulatory Commission to study and formulate regulations on online stock trading, and will promulgate and implement them as soon as possible. Mobile Internet access is becoming another opportunity for securities e-commerce, which should also be taken seriously.

4. E-commerce software and solutions

According to the latest report of Delphi Group, the global sales of e-commerce software will increase substantially in the next few years, and it is estimated that the market sales in 2002 will increase from the current 5 billion dollars to 40 billion dollars. At present, the dominant software and solutions in the application and development of e-commerce in China basically come from foreign enterprises such as IBM. Whether it is to develop e-commerce software and solutions suitable for China's national conditions or to seize the huge market opportunity of developing China's national software industry, the localization and industrialization of China's e-commerce software and solutions are imminent.

Polite manners

1, master the whole strategy of interview etiquette, knock on the door without shaking your head, turn around and close the door without looking at other people's information.

2, take the initiative to say hello, timely interview and introduce yourself.

3. Remember the name of the examiner.

4. Finally, thank you.

Don't interrupt each other's conversation casually, don't look at your watch (giving people impatient feeling), and don't wear a BB (there will be noise).

Circular obstacles).

6. Praise the employer moderately, but be more natural.

Talk about credibility.

Keep your word, be punctual, keep appointments on time, arrive at the scene a little earlier, and adjust your mental state. If you are unexpectedly late, don't shirk and seduce, explain honestly, be humorous and modest.

Body posture

Stand up straight, don't lean back, cross your legs, especially don't sit too deep on the sofa.

field of vision

It is natural to focus on the examiner's forehead or eyes. If you focus on the other person's eyes, you will feel a sense of oppression. Don't look around, or it's too casual. Don't dodge each other's eyes, otherwise people will think you are weak.

Listening requirements

An excellent talker is first and foremost an excellent listener. Get and analyze information from serious listeners, don't rush to answer questions, and don't relax.

Language requirements

In the interview process, because employers are faced with inexperienced students, they generally don't ask students to organize the content of the conversation, so the content can't be secondary, but the expression may be of interest to employers. You should talk to the examiner in Putonghua, and pay attention to your tone and speed of conversation, then consider your rational conversation, so as to speak naturally and not be nervous, and don't have a pet phrase in the conversation, let alone speak in a conceited tone.

Pay attention to emotions

It may be unwise to remain warm, calm and calm during the conversation, and not to be rude. It may be unwise to argue with the employer on a certain issue, but you can keep your opinion. And the process of speaking is also a process of emotional blending.

Play it by ear in the interview.

In the interview process, the employer is generally in an active position, especially the interview has no fixed mode, and sometimes unexpected situations may occur at any time. At this time, you need to be good at improvisation and properly handle unexpected situations, especially the questions deliberately given by the examiner. This is the so-called situational interview technique. Here are some examples for your reference:

For example, in an interview, you may feel nervous, thus disrupting the prepared expression. At this time, you may be able to honestly say sorry to the examiner, or you are too nervous. Can you pause? The examiner will usually forgive you.

Chapter 3: Introduction of job interview skills for e-commerce talents (for those with two years' working experience);

Mainly around the job seekers who have worked in the e-commerce industry for less than two years, list some skills and precautions that need to be paid attention to when applying for a job.

For example:

Vertical e-commerce recruitment website-after the point. com

Method steps:

The employment situation of e-commerce talents in the first two years has a great influence on their later career development, so this paper mainly lists some skills and precautions for job seekers who have worked in e-commerce industry for less than two years.

1, define the direction of post development:

When applying for e-commerce positions, you should first understand what positions you like, such as operation, design, technology, marketing, customer service, warehousing, administration and so on. The industry division of labor, which is mainly distributed in operation, design and technical positions, is the most obvious. Then the division of operating posts is also extremely detailed, as follows:

For example, if you want to engage in network operation, you must be clear whether you want to engage in user operation, event operation or new media operation.

2, understand the industry situation, clear job requirements:

Choose the position you want to engage in and choose your "Beijing". First look at the current number of operating posts in Beijing, understand all the posts with different salaries, and choose the salary stalls and specific posts that suit you.

3. Study the recruitment requirements of the expected position and the company's products:

When reading the job description, also look at the company's website/store to deepen the understanding of the company's products, so as not to feel that the company's products are not their own good categories during the interview.

4, interview preparation:

On the one hand, we should have a deep understanding of the company, on the other hand, we should prepare cases and plans related to the position. For example, if you apply for the above positions, you can list the positions you have worked in an e-commerce platform (similar websites, related positions). The number of users and activity before taking over and the number of users after leaving show the level of job seekers, so that HR can have a preliminary approval for you. So how did you make this data? It's good to be simple and clear. It's best to attach a summary of the implementation plan of one of the activities to further deepen HR's recognition of you and enter the next round of interview.

When you enter the second interview, you can briefly introduce the data and operation methods of the last round, and then communicate with the interviewer your understanding of the company and position, ways to improve the status quo, win the interviewer's approval, and then you can talk about salary.

Precautions:

1, frequent job hopping is not conducive to the accumulation of experience and has a great impact on career development.

2. Changing jobs too often. People in the e-commerce industry are highly mobile, so HR also pays great attention to the stability of job seekers when recruiting.

3, resume carefully, pay attention to clothes during the interview will deepen the good impression.

4. During the interview, you should not only highlight your previous good work, but also pay attention to learning, because e-commerce is developing rapidly and learning ability is very important.

Chapter 4: Hello, students, the second round of interview of E-commerce Operation Department. First of all, I'm glad that you successfully passed the first round of interview, and it's an honor to meet you. Next, I will assign you a small task as the form of our second interview. I hope you can find time to finish it during the eleventh holiday.

The topic is as follows:

1. You are going to set up a travel luggage company, whose business includes research and development, manufacturing and sales of luggage. Please write a plan according to the above elements and explain your action plan.

Now I want you to open a Taobao shop, specializing in imported snacks. Please write a plan for this and write down all the points you can think of.

3. Make a PPT, the content is to preach to investors, and the product being preached is a functional beverage just developed by your company. Swot analysis and pest analysis are needed.

Both of the above tasks can be completed.

The reason for assigning these tasks is that in the next four years of college, you will have countless plans to write in classes, clubs and competitions. I hope I can give you a chance to exercise this time.

Finally, I wish you all a happy eleventh.

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