Sales store management system\x0d\ 1. Store employee work procedures\x0d\ 1. Change work clothes, wear work badges, clock in and sign in; \x0d\ 2. Participate in pre-shift meetings to understand the company's rules and regulations, information and problems faced; \x0d\ 3. Enter the work site and assign work to each department; \x0d\ 4. Clean up the area under your responsibility; \x0d\ 5. Check the shelves one by one to ensure they are neat and safe; \x0d\ 6 .Arrange the shelves to ensure neatness and safety;\x0d\ 7. Prepare enough shopping carts, shopping baskets and related tools;\x0d\ 8. Service with a smile and say hello to customers every three meters;\x0d\ 9. Between colleagues Coordinate work and rotate work; \x0d\ 10. Continuously organize shelves and replenish goods; \x0d\ 11. Return scattered goods in various areas to their original positions; \x0d\ 12. Handle damaged goods claimed; \x0d\ 13. Carry out floor hygiene; \x0d\ 14. Make shift handover records; \x0d\ 15. Distribute work for night shift employees. \x0d\\x0d\ 2. Merchandise layout, display and sales\x0d\ 1. Display of general merchandise\x0d\ (1) Clear classification; \x0d\ (2) Arrange prices from high to low; \x0d\ ( 3) High-priced goods should be placed near the main aisle;\x0d\; (4) The display surface should be unified and neat;\x0d\; (5) Heavy and fragile goods should be placed on the lower floor as much as possible. \x0d\ 2. Arrangement of novel products\x0d\ (1) Arrange the same promotional products on the entire shelf or several pallets; \x0d\ (2) Cross-arrange the products; \x0d\ (3) Continue for several weeks Special sales exhibition. \x0d\ 3. Product layout on the shelf\x0d\ (1) Goods with large sales volume; \x0d\ (2) Novel goods; \x0d\ (3) Goods with rising sales; Seasonal items. \x0d\ 4. In-store product replenishment \x0d\ (1) Move the products on fewer pallets to more pallets; \x0d\ (2) If a product is almost sold out and there is not much inventory, arrange Other commodities;\x0d\　(3) Popular commodities should be displayed as soon as possible after receipt;\x0d\　(4) Manpower and time should be saved as much as possible. \x0d\ 5. Store tidying up\x0d\ (1) Keep the store clean, tidy and clear at all times; \x0d\ (2) Understand which goods have been sold in large quantities and which are no longer in stock; \x0d\ (3) Which goods It is necessary to add or adjust goods; \x0d\ (4) Throw away empty boxes and level the surface of the goods (first in, first out principle); \x0d\ (5) Collect misplaced goods. \x0d\　 (2) The computer inventory of the product shows a negative number, but the product is still on sale in the store; \x0d\　 (3) There is no sales report for the product. \x0d\ 8. Damage control \x0d\ (1) Do not throw goods into the garbage or press them under pallets; \x0d\ (2) Throw away goods must be approved by the management staff; \x0d\ (3) Strictly implement operating procedures (acceptance, display, temperature, insurance). \x0d\ 9. Return the goods to the supplier\x0d\ (1) If the goods are unsalable or out of season, the supplier should agree to return the relevant goods; \x0d\ (2) Procedure: 1) The returned goods are sent to the claims office; 2 ) Floor personnel will remove the relevant merchandise. \x0d\ 10. Relevant standards \x0d\ (1) Standards for the use of pallets: 1) No damaged pallets are allowed to be brought to the store; 2) The beams are strong and not damaged or shaken; 3) Keep clean and do not place pallets standing or standing Stand on the board. \x0d\　 (2) Standards for shelf heads: 1) 60% of shelf heads are arranged with novel products, and 40% are arranged with large quantities of best-selling Shangguan products; 2) Similar products should not be placed on adjacent shelf heads; 3) Keep them full and tidy at all times. \x0d\　 (3) Cleaning standards: 1) All sales areas must be kept clean and free of dust, garbage and other broken things at all times; 2) All shelves and merchandise must be free of dust. \x0d\ ------------------Supermarket business strategy\x0d\ Supermarket management strategy: \x0d\\x0d\ (1) As many products as possible and as eye-catching as possible Clearly mark the price;\x0d\\x0d\　(2) Special promotion;\x0d\\x0d\　(3) Strengthen the display effect, plan communication strategies, enhance the brand image, increase the added value of the product, and make consumers feel that they are worth their money; \x0d\\x0d\　 (4) Reasonably reduce operating expenses and strengthen cost advantages. \x0d\\x0d\ Feature 2: Self-selected shopping, large venue and large display area.

\x0d\\x0d\ Countermeasures: \x0d\\x0d\ (1) Many consumers consume impulsively, so vividness (display, store advertising) is the key point of the business; \x0d\\x0d\ (2) Try to As large as possible, as many as possible, as beautiful as possible and with the same style, make piles, end shelves, and shelf displays;\x0d\\x0d\　(3) Display model store;\x0d\\x0d\　(4) Vivid competition (business between employees, between supermarkets). \x0d\\x0d\ Feature 3: Supermarket management is formal, and warehousing, finance, store operations, and product pricing are all implemented in departments and with decentralized authority. Moreover, most supermarkets implement a monthly settlement policy for suppliers. Hypermarkets are very domineering and can find reasons (such as festivals, store celebrations, etc.) to request sponsorship from suppliers at any time. \x0d\\x0d\ Countermeasures: \x0d\\x0d\ Good public relations and interpersonal coordination skills, trained in professional business knowledge, and good skills;\x0d\\x0d\　(2) Engage in joint SP with supermarkets to enhance the cooperative relationship between both parties (promotions should pay attention to the interests of both parties);\x0d\\x0d (3) Select the champion store with the largest sales or the highest sales excess rate in a chain supermarket, and reward the store manager and employees; (4) Special holidays (Christmas, Easter, Valentine's Day) for supermarkets Provide Christmas trees, lighthouses, arches and other decorations with the company's logo;\x0d\\x0d\　(5) Consumers who spend more than RMB 100 in the supermarket will receive a gift from the company;\x0d\\x0d\　(6) Supermarket Celebrations (such as store celebrations) provide special offers, free products, etc.;\x0d\\x0d\　(7) Do your duty as a supplier and provide after-sales service;\x0d\\x0d\　(8) Contract signing must be professional and rigorous;\x0d \\x0d\　 (9) Attract professionals in supermarket operations and conduct special training for existing business personnel; \x0d\\x0d\　 (10) Educate and require supermarket business personnel (including tallies, promoters, and sales agents) to work The interests of the supermarket must be considered during the process to avoid causing trouble for the store, such as: A. Promotion and tally personnel must dress uniformly, pay attention to appearance, and standardize their behavior; B. Products and promotional items are placed neatly and orderly, and hand-painted POPs are neat and beautiful ; C. Avoid performing large-volume animation tasks (such as stacking) during supermarket peak hours. Night animation work can be performed if necessary. \x0d\\x0d\　 (11) Help store employees do whatever they can without affecting their own work. \x0d\\x0d\ Feature 4: Most supermarkets have relatively large inventory areas, with many varieties and large quantities of inventory, which are prone to confusion. Supermarket delivery and receipt are very time-sensitive, and the warehousing procedures are more formal and complicated. \x0d\\x0d\ Countermeasures: \x0d\\x0d\ Pay more attention;\x0d\\x0d\　(2) Frequent return visits and inventory management to prevent out-of-stocks and encourage supermarket warehousing personnel to pay more attention to the company's product inventory;\x0d\\x0d\　(3) Cooperate with the cabinet team Maintain a good relationship over time, prompting them to promptly transfer and load goods to the supermarket's general distribution department to ensure safe inventory on the shelves; \x0d\\x0d\ (4) Understand and master the supermarket's receiving habits, and provide night delivery if necessary goods service. \x0d\\x0d\ Feature 5: When shopping in supermarkets, more than 90% of consumers plan to buy them back for home consumption (or out-of-store; future consumption), and most of them purchase daily necessities on a regular basis. \x0d\\x0d\ Countermeasures: \x0d\\x0d\ (1) Since it is family consumption - we must promote large packaging to facilitate consumers to enjoy it with the whole family; \x0d\\x0d\ (2) Since It is a planned regular purchase - we must promote multiple product packaging (such as: half-dozen packaging, triple packs, bundle sales, gift packages, etc.) to make it easier for them to carry and promote their expansionary consumption (put them at home) The more products there are, the more they will be consumed);\x0d\\x0d\　 (3) Develop promotional prices for multi-packs - encourage consumers to buy more at one time. \x0d\\x0d\　Feature 6: Buyers are mostly women, housewives and family members. \x0d\\x0d\ Countermeasures: \x0d\\x0d\ The promotional style of POP and notice boards should be consistent with the psychological characteristics of this part of consumers (such as cartoon-style POP, lively and interesting shaker cards, eye-catching promotional prices and Original price comparison, etc.). \x0d\\x0d\　Feature 7: What supermarkets expect from products is not only profits, but more importantly, the promotion of in-store customer flow and the establishment of the supermarket's low-price image. The flow of people in supermarkets on weekends is 1.7-2.5 times that of usual times, and Friday to Sunday is the supermarket’s “promotion period.” \x0d\\x0d\ Countermeasures: \x0d\\x0d\ A powerful tool for negotiating with supermarkets - the schedule of our factory’s promotional activities in your store.

\x0d\\x0d\ Promotion theme and promotion expense control \x0d\\x0d\ \\x0d\　 (2) Mature brand promotion - promotion expenses are calculated based on estimated sales volume (5%-15% as the boundary). \x0d\\x0d\　 (3) Example: It is estimated that 1,000 boxes of drinks (45 yuan per box) can be sold during the promotion period in '' supermarket. \x0d\\x0d\　Feature 8: Each supermarket has its own more or less characteristics. \x0d\\x0d\ Countermeasures: \x0d\\x0d\ Invest more attention on key supermarkets and establish specific marketing strategies, including the following: \x0d\\x0d\ (1) Distribution system: According to the supermarket’s warehousing, The flow rate, receiving habits, etc. determine the supermarket's individual delivery methods, such as: three times a week, night delivery; letting dealers deliver goods (the dealer has a good relationship with the supermarket's purchasing manager, and there is no account risk)\x0d\\ x0d\　(2) Equipment plan: Determine the equipment investment plan according to the specific conditions of the supermarket. For example, if a supermarket is located in a university area and has a large fast food area in the store, it should focus on investing in equipment such as vertical display cabinets and ready-made machines. \x0d\\x0d\　 (3) Product and packaging plan: For example: a supermarket is located in a busy city, and more than 60% of buyers walk. The packaging we provide should be convenient for them to carry on foot. \x0d\\x0d\　 (4) Others: including pricing, promotional products, and advertising product investment plans.