In order to ensure the orderly and effective activities, it is often necessary to make an activity plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, methods, methods and progress of the activities. So what is an excellent activity plan? The following is my carefully arranged 520 activity design scheme (generally 5 articles), which is welcome for your reference and I hope it will help you.

520 Activity Design Scheme 1 I. Background Analysis

On May 20th, the abbreviation "520" was homophonic, meaning "I love you". As the first day of hype after the May Day promotion, we intend to use the concept of "520" to dig deep into the unshakable market potential of May Day activities and provide assistance for the sales terminals that are fighting in the fierce competition this year. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion.

Second, the theme of the event

Which bed will you sleep in this year? Xx furniture famous products 20xx love theme promotion

Third, the theme hype.

Which bed will you sleep in this year?

In the first stage, 5 10 threw questions online and offline, which caused heated public opinion.

In the second stage, 13-5 and 16 hype the problem and guide it to develop in a positive direction.

The third stage introduces xx at 5, 16-5, 20, and talks about the function of xx bed, its benefits to sleep and so on.

In the fourth stage, 5 and 20 lead the discussion. Did you sleep in xx bed at 520 this year?

Fourth, the activity time:

20xx、5、 17—5、20

Verb (abbreviation of verb) activity content

After taking photos at the event site, scan the QR code to participate in the ipadmini lucky draw and get tickets. (This activity needs to be set in the area with the highest traffic volume in the city, and the downtown area is recommended) First prize: ipadmini 1, second prize: ipodnano5, and third prize: Polaroid camera 10. After buying xx products at will during the activity, you can participate in the Hummer wedding car lottery by filling in your personal information, wedding date and place.

1. Say your love and win an ipad gift.

2. Use the extended Hummer as a wedding car.

3. Buy furniture and send home appliances to the whole family for one stop.

Six, terminal activity execution node

Activity plan released by the market center:

Promotional materials template released by the company,

All branches hold project communication meetings: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores.

Finalize the publicity materials of each district,

The store produces promotional materials and carries out peripheral publicity.

Activity execution,

Activity evaluation submission,

Matters (The company will conduct spot checks on the implementation of activities in exclusive stores on the 5th and 9th, and impose penalties on branches that fail to implement activities according to this activity node or improperly implement them).

Seven. Activity organization

represent

1, responsible for the decision of this activity.

2. Be responsible for the appointment and work distribution of the working group.

3, responsible for the coordination of the government

Public relations section

1, responsible for the examination and approval of activity procedures.

2. Responsible for the implementation and approval of venues.

3. Be responsible for approving floats, arches, floats and parades.

4. Be responsible for the follow-up of activities.

Guangxuan group

1. Arrange the advertising cycle according to the advertising schedule.

2. Make advertising materials according to the advertising design template.

3. Supervise the release and implementation of advertisements.

4, in the promotion personnel, waist drum team personnel organization arrangement

Product group

1, responsible for the implementation of promotional items.

2, responsible for the statistics of unsalable products, as special products.

sales team

Responsible for pricing active products.

Responsible for the publicity and implementation of the details of this activity.

Responsible for order statistics and tracking.

520 activity design scheme II I. Background analysis

May 20, abbreviated as 520, homophonic means I love you. As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion. Shuang Hu 520 is the promotion of the theme of "Love Home", and it is determined that 200 specialty stores in China will give priority to this activity. This activity, supplemented by sales promotion, promotes the brand image through media and terminal publicity, and makes up for the damage caused by the 5 1 price war to the brand.

Second, the theme of the event

Which bed will you sleep in this year?

Shuanghu Furniture Famous Products 20XX Love Theme Promotion

Third, the theme hype.

Which bed do you sleep in this year's 520? Theme hype promotion table stage time project

In the first stage, 5. 10 throws questions online and offline, causing public opinion hotspots. In the second stage, 5. 13-5. 16, the problem was hyped and the problem was directed in a positive direction. In the third stage, 5. 16-5.20 introduces the double lake, describing the function of the double lake bed, the benefits to sleep and so on. The fourth stage, 5.20, is for discussion.

Four. I-word duration

20 17.5. 17-5.20 (Saturday to Tuesday)

Verb (abbreviation of verb) activity content

project

Operation mode

Activity content

After taking photos at the event site, scan the QR code to participate in the ipad mini lucky draw and get tickets. (This activity needs to be set in the area with the highest traffic volume in the city, and the downtown area is recommended) First prize: ipad mini 1, second prize: ipod nano 5, and third prize: Polaroid camera 10. After buying Shuang Hu products at will during the activity, you can participate in the Hummer wedding car lucky draw by filling in your personal information, wedding date and place.

Activity stunt 1, tell your love to win the ipad gift 2, use the extended Hummer to make a wedding car in Shuanghu 3, and buy furniture to send home appliances.

One stop for the whole family

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

Seven. Terminal activity execution node

Time 5.65.65.85.105.10-5.125.125.17-5.20 5.30 The market center released the activity plan, and the company released the promotional materials template. All branches hold project communication meetings: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores. Finalize the promotional materials for each region. The specialty stores produce promotional materials for external publicity. Activity execution. Activity evaluation submission. project

(On May 9th, the company will conduct spot checks on the implementation of the activities of the exclusive store, and punish the branches that fail to implement the activity node or fail to implement it properly. )

Eight. Activity organization

The work function of the chief commander of the working group is 1. Responsible for the decision-making of this activity. 2. Responsible for the appointment and work distribution of the working group. 3. Responsible for government coordination. 1. Responsible for the approval of activity procedures. 2. Be responsible for the implementation and approval of the venue. 3.4. Responsible for the approval of floats, arches, floats and parades. Responsible for activity follow-up 1. Arrange the advertising cycle according to the advertising schedule. Make advertising materials according to the advertising design template. Supervise the release and implementation of advertisements. Arrange temporary promotion team and waist drum team 1. Responsible for promoting the implementation of products. Responsible for the statistics of unsalable products, which are on sale 1. Responsible for the pricing of activities. Responsible for activities.

Public relations section

Guangxuan group

Product group

sales team

Nine. bill of materials

Material list, DM sheet, special poster, special price tag lottery ticket, lottery box quantity, specification, completion time, remarks, responsible person

Shuanghu small dolls, special offers, signboards, inflatable tigers, placards, advertising shirts, X-shaped display stands, display board advertisements, promotional posters (outside the store) banners+vertical gifts in the building, gift stickers, small gifts, mineral water bottle stickers, outdoor paintings, handbags, and information desk gifts.

520 activity design scheme 3 activity purpose:

First, strengthen the corporate culture atmosphere.

Second, understand the voice of beauticians.

Third, expand new customers.

Activity theme:

520, say hello to the beautician

Activity time:

20xx May 20th

Activity content:

On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.

Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).

Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )

Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)

Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )

520 activity design scheme 4 I. Activity theme

Your youth, my happiness.

Second, the purpose of the activity

1, add new customers through the beauty salon 520 Valentine's Day activities.

2. Consolidate the old customers of beauty salons

Let more people know about our beauty salon and promote our brand through activities.

Third, the activity time

28th month of 20xx-May of 20xx.

Fourth, the active object.

All female customers

Verb (abbreviation of verb) activity content

During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.

2. Customers who spend money in beauty salons can enjoy a 28% discount.

3. During the activity, every customer who has spent all of 580 yuan will be given a bottle of facial cleanser.

4. Customers who spend all their money in 780 yuan in beauty salons will be given a bottle of hydrating liquid.

5. Customers who spend all their time in the beauty salon will get a set of skin care in the evening.

6. Customers who spend more than 1280 yuan in beauty salons can enjoy a 20% discount and get a set of inventory solutions.

Popularization of intransitive verbs

1. Promotion time: 20xx years1October 20th-10/October 5th.

2. Publicity methods:

First, put two beauty salons in front of Yi Labao.

B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.

C. you can put up big posters nearby to promote the activities of beauty salons.

Distribute leaflets near the beauty salon.

Seven, matters needing attention

1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.

2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.

3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of 520 Valentine's Day.

4. You can do activities in conjunction with nearby supermarkets or stores, and give 520 Valentine's Day coupons from beauty salons as gifts.

520 activity design scheme 5 I. Purpose of Taobao Tmall 520 activity

1, grasp 520 to promote Taobao store to plan business opportunities, make customers feel fresh and stimulate consumption desire;

2. Increase the number of visits to Taobao stores to attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

Second, Taobao Tmall 520 activity time

20xx May 10 (preferably ten days in advance) 20xx May 20th (ending on May 20th)

Third, Taobao Tmall 520 activity theme

I love you a little, enjoy the sweetness.

Fourth, Taobao Tmall 520 activity object

For female customers aged 20 to 30, and male users who want to express their feelings.

Verb (abbreviation of verb) Taobao Tmall 520 activity content

I love your heart and enjoy the sweet special exchange activities.

Buy a reality show, share the beauty and win a gift!

1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs.

(Everyone has a prize)

2. Lucky Advent Award (monthly 1)

3. Loyal customer award (end of year 1)

Sixth, Taobao Tmall 520 campaign promotion

1, key time for publicity: 2 days before the event; 0 days after 65438+520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

Seven, Taobao Tmall 520 pre-promotion work

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.