1. Log in to your official WeChat account and select the advertiser link on the left to enter.

2. Click [Apply] to open and apply for permission.

3. After the application of the advertiser is submitted, it will be reviewed within 2 working days. In case of weekends or holidays, it will be postponed to the next working day. After applying, you can advertise yourself. Advertising has the following forms.

4. In the report statistics, you can check your advertising situation and consumption amount at any time.

Extended data

"Up to now, I have earned nearly 1 ten thousand yuan." At the beginning of July this year, the function of "Traffic Master" was launched on its official WeChat account "warfalcon". Liu Yang, who has been a well-known blogger since the Sina blog era, revealed that this is his total income on WeChat in the past three months, "not much, but it is a start".

Liu Yang's official WeChat account has been opened for more than two years, and the content is mostly his own original articles on how to improve learning efficiency, which has accumulated more than 200,000 fans. In July this year, he became a traffic master with the mentality of giving it a try.

In July of this year, the WeChat WeChat official account advertisement jointly launched by WeChat and Guangdiantong team started public beta. In the public beta stage, WeChat official account operators with more than 654.38+million fans will be able to become "traffic owners", post advertising links on the message interface, and get "rewards" from "advertisers" according to the number of fan clicks. In September, WeChat lowered the traffic threshold to 50,000 fans.

How to earn advertising fees? At the end of "Shopping with Hot Mom", a graphic link of an e-commerce advertisement was embedded behind, and Liu Yang provided the background information of a recent article "Seven Habits of Very Inefficient People".

This article has been exposed for 20082 times, with 2 13 times of advertisement clicks, and the click rate reaches 1.6%. From this pile of data, Liu earned 49.23 yuan. "On average, one click can earn fifty cents."

"Money is mainly paid by click-through rate. Readers don't count when they see this advertisement. When you click in, it is considered to be' real money and silver'. " Liu Yang said that Otawa, a self-media writer around him, has a similar income level.

This makes the number of readers per article an important consideration. Also in July, he began to insert advertisements in his official WeChat account "Wu Xiaobo Channel", and Wu Xiaobo, a financial writer, earned nearly 3 million yuan in advertising revenue with more than 300,000 fans.

Why is the difference so big? A self-media writer admits that Wu Xiaobo is more like a special case in terms of the overall advertising revenue level of the media. "Like Luo Ji Thinking and Wu Xiaobo, they already have a large readership. As soon as the brand rings, advertisers naturally dock with them and talk about commissions. Unlike many authors who started from scratch. "

"From advertising to advertising fees, you don't know who is advertising." Wang Congxi, a writer of media penguin ecology, said. It turns out that both traffic owners and advertisers operate in the background through the WeChat advertising platform, but the information of both parties is not * * *.

Advertisers choose the category of their official WeChat account, but they cannot choose the specific official WeChat account; And traffic owners can't know which advertisements will appear at the end of their articles.

"An advertising click earns 50 cents, and many official WeChat accounts with only tens of thousands of subscriptions earn less than 1000 yuan a month." Wang Congji introduced that the more subscribers, the more advertising revenue becomes the "iron law". In comparison, some cities that subscribe to tens of millions of official WeChat accounts can earn 50,000 yuan a day in advertising revenue.

At present, WeChat is not fully open to advertisers and traffic owners. Advertisers can choose traffic owners according to readers' age and interests, but they can't directly contact traffic owners. Most of the advertising forms are still based on graphic links, with the word "promotion" at the end of the article, which occupies limited page space.

Ma Yiqun, general manager of Tencent's effect advertising platform, said that at present, their positioning of WeChat is still chat tools and social software, and they are not in a hurry to "increase the volume" in advertisements. "We also know that many people are complaining that the threshold of WeChat advertising is too high, and the number of fans reaches 65,438+10,000, which is not easy. But this is to ensure the overall environment of WeChat. "

In an interview with reporters, Ma Yiqun did not disclose the number of official WeChat accounts currently participating in the public beta, but he said that the number of registered WeChat advertisers has reached 1.8 million. "In addition to advertising revenue, the WeChat public platform will try more functions to increase revenue for traffic owners. We hope to do more homework in the early stage and explore a better commercialization path. "

Reference: People's Network? You can make money with 50 thousand fans Can wechat make money from the media?