In the marketing system, public relations is the only tool used by enterprises to build public trust.
Due to the increasingly detailed division of labor in society, the importance of public relations personnel is increasing, and many colleges and universities have set up public relations to train public relations talents in different fields for the society.
There are many definitions about the relationship between the public and the public. Generally speaking, a social organization uses communication means to form two-way communication between itself and the relevant public, so that the two sides can understand each other and adapt to each other. This definition reflects that public relations is both a communication activity and a management function.
Extended data
Public relations is a manifestation of social relations. Scientific public relations is different from any other relations and has its own unique characteristics. Understanding these characteristics will help us to deepen our understanding of the concept of public relations.
Public relations is an art of shaping a beautiful image, which emphasizes successful people and environment, harmonious personnel atmosphere and the best public opinion, thus winning the understanding, trust, goodwill and cooperation from all walks of life. The relationship between the public and the public is a two-way communication based on the truth, not a one-way public communication or investigation and monitoring of public opinion. It is a two-way information system between the subject and the public.
Baidu Encyclopedia-Public Relations (a communication activity and management function)