Online store business strategy
1. Preparation before opening the store
1. You must be mentally prepared:
You must be mentally prepared before opening a store. Everyone wants to dig for gold on Taobao, but it does not mean that everyone can find gold. Not everyone is brilliant. You must be mentally prepared to cope with market competition! You may encounter difficulties, but what should you do when difficulties are in front of you? This requires sufficient mental preparation on your part. You must have enough confidence and perseverance, and the courage not to shrink back when encountering difficulties. With such mental preparation, you won’t let difficulties catch you off guard!
2. You need to prepare enough knowledge and technical experience for opening a store:
Having enough knowledge means that you need to have a certain understanding of the Internet, know how to open a store online, know some computer technology, and know How to make an online store run normally?
Have enough experience. Of course, you have to accumulate experience step by step. You can first look at the seller experience in Taobao University, so that you can gain experience when opening a store. It's not like a headless fly that doesn't know where to fly. After opening a store, you can also learn and accumulate other experiences, and learn while opening a store. It allows you to run your online store better. 3． You need to determine the direction of your business.
When determining your business direction, you'd better make market forecasts and figure out exactly what you want to do, whether you can manage it well, and whether you have enough confidence to do it well. ． Identify market vacancies, seize popular products, find good supply sources, and then make investments to open stores in a timely manner.
2. Store management after opening the store
The overall image of the store and the name of the baby are both important
1. The art of store naming.
A good store name can attract more attention. As the saying goes, if you don't have a name, it's enough. A good store name can help you make a lot of money and highlight your personality. Make people never forget it. For example, "Splendid Home", "Moon House", etc.
2. Store signature
A good signature file can play the role of advertising. When you post a reply, you attract customers and they will go to your store
Shop signature design To show your personality, it is also your signature and can show off your unique style
3. Make the store environment unique
Make the charming store environment touching and harmonious in store decoration design
(1) Don’t repeat the baby, repeated baby will make people feel cluttered
(2) The title should be as concise as possible, make full use of the number of words, and write out the keywords so that people have more opportunities to search for your product. For example, you can write "XX what cosmetics", etc.
(3) The description of the baby should be as detailed as possible, so that more buyers can rest assured that they can fully understand the baby and gain trust in you.
(4) The picture should be clear so as to give people a pleasing feeling.
(5) Product classification should be clear and not cluttered.
(6) Products must be updated in a timely manner. New goods must be put on the shelves in a timely manner, and out-of-stock goods must be taken off the shelves in a timely manner. If a buyer buys your product when your product has been taken off the shelves, what kind of thoughts will he have about you?
Chapter 2: Entrepreneurship and Management
Once the store is opened, you have to run it, attract customers, and sell your treasures. How to promote your baby and sell more of your baby.
One: Learn to think from other people’s perspective and fully grasp the consumer psychology of customers.
Learning to put yourself in someone else’s shoes can help you understand the customer’s psychology. By grasping the customer’s consumption psychology, you can better understand his consumption direction and accurately promote your products. For details on how to grasp the buyer's psychology, please refer to
Secret Tips for Opening a Store: Grasping the Buyer's Consumption Psychology!
Two: Promote the store
1. We all know that it is best to post good posts that are the essence. At the same time, we should follow good posts and try not to irrigate others. Everyone's posts are the crystallization of his sweat. Don't waste the fruits of other people's labor.
2. Make good use of the window display, Taobao's advertising space, and the discount information area. Specific reference
See
"Taobao Time" a must-read for novices (no entry for veterans)
Three: Sales Methods
1. You can use one-yuan auction to increase your popularity. Once you are popular, are you afraid of losing business?
2. Launch promotions, such as "get 20 off if you spend over 100" or a full-site discount.
3. Giving away gifts can also attract buyers. Buyers are not just looking for a bargain, they want a feeling.
4． Highlight the price advantage. When buying something, buyers first look at the quality and secondly look at the price. You need to highlight your price advantage
5. Highlight the advantages of your products. If others don’t have it, I have it. If others have it, I have it.
6. Emotional selling, get twice the result with half the effort
7. Praise and promote, making customers feel as sweet as honey
8. Create suspense and facilitate sales
Four: Business strategy
1. Do transactions fairly and justly, don't bully buyers, don't buy or sell by force. Treat every customer with full enthusiasm. Be enthusiastic, sincere and patient
2. Don't pester the buyer. It will easily make people think you are wordy, and it will also waste each other's time, affect the buyer's shopping mood and affect your business.
3. Don't change your sales price frequently, as it may cause confusion over time. Reduce the reputation of the store.
4． To gain the trust and appreciation of customers is an affirmation of you.
5. Pre-sales promises are not as good as after-sales fulfillment. If the buyer asks for a return, you should greet it with your smile and receive it with your good service. This is also invisible publicity!
6. To be honest and genuine is the way to do business and the morality of life. Reputation is priceless. Will a buyer who was fooled by you once be fooled by you a second time?
7． Don’t be greedy for perfection when doing business, you can still make a fortune with a small business
8. Create files, keep customers in mind, and send them greetings during holidays!
Please see Persistence will last forever, sincerity wins the world
Chapter 3: Avoid opening a store
Do not rush for success, take it step by step, and be sure to do it steadily Everything is done properly.
Second, do not blindly follow the trend.
Three, avoid being dishonest and confusing falsehood with truth.
Fourth, avoid poor service quality, which will scare away customers.
5. Don’t fail to deliver after-sales service
6. Don’t fail to reply to offline messages and buyers’ messages.
Seven, avoid driving up prices.
8. Avoid irregularities in the store.
Nine, avoid being rigid and inflexible.
10. Do not fail to deliver goods on time.
Chapter 4: Be prepared for danger in times of peace and make money with your clever mind
1. If your business is not going well, you should work hard to do it well
1. Establish your own image. The image of the store is your image, and the image of the store is your wealth.
2. The worse the recession, the more fighting spirit you must have
3. Correct your mentality and find ways to break through difficulties
4. Face failure and stay rational.
2. When business is good, don’t ruin the family fortune
1. It’s hard to start a business, but it’s even harder to keep one
2.. The shortcomings of abandoning people are the strengths of employing them
3. When it gets bigger, make it bigger and make full use of your wealth. I believe that when your business gets bigger, you will also have enough community visibility and enough gold and silver coins. Make full use of it.
4． If you want to highlight your own personality
When opening an online store, you must also be well versed in business methods and master some business secrets.
1. When selling goods online, most of the time the buyer cannot see the actual product, so it is necessary to take clear and beautiful photos of the product, as well as a detailed product description, so that the buyer can There is greater appeal. If the photos of the products in your online store are not clear and the descriptions are simple, it will be difficult to win the favor of buyers.
2. The product types in the online store can be as complete as possible and updated quickly. Post new products in prominent places on the website, but don’t ignore quality in order to increase quantity.
Don't give up on stocking goods because business is bad. If the products in the online store always have the same old faces and fail to bring freshness to others, buyers will be annoyed.
3. After-sales service should be considerate. After selling the goods, you should contact the buyer as soon as possible. Send a delivery notification letter to your buyer as soon as possible after delivery. It is best to attach a photo of the package slip so that the buyer can clearly see it. The handwriting and specific number and other information make the buyer more assured and make the buyer feel friendly, which is very important in attracting "return rate".
4. Pay attention to the "credibility" evaluation of online stores. When goods are traded online, the website that provides the platform will charge a certain transaction service fee in proportion to the transaction price of the goods. After the transaction is concluded, both buyers and sellers are obliged to make credit evaluations for each other. High credit is crucial to the operation of an online store. All Buyers will choose whether to buy your goods based on your credibility.
5. Integrity first. When operating on the Internet, the most important thing is integrity. On the Internet, every seller has a record of integrity, and buyers can see the seller's previous sales status and other buyers' evaluations of the seller. The integrity record of any seller is recorded on the Internet. It is difficult for dishonest people to operate on the Internet. Some people want the products of honest sellers at higher prices.
6. When opening a store, you must first increase its popularity. You can consider setting up a one-yuan auction or selling at a low price to complete the transaction. As long as you have more transaction records and good reviews, there will be more sales. More buyers trust your store and come to your online store to buy things. The starting price of one yuan can gather popularity in a short period of time. But be prepared to sell this thing for a dollar. While carrying out one-yuan auctions, it's best to do some advertising to let everyone know about your "preferential" policies. The purpose of the one-yuan auction is to use this item to attract buyers to take a look at your other items.
7. Use some effective promotion strategies, including regular discounts or gifts. Give repeat customers a certain discount, or if you spend a certain amount of money on purchases, you can get gifts, you can get discounts, you can get free shipping, etc. In conjunction with the event, you need to change to a new signature file, introduce the event, and publish this "promotional message" elsewhere, making full use of every resource to promote the online store.
8. Additional small gifts. In order to increase your own good evaluation, you can not let the buyer know in advance. When he receives the goods and gifts you send, he will be very happy. The gift is not about whether it is valuable, but about your thoughtfulness. Regardless of whether your buyer will continue shopping in the future, treat him as a friend and treat him sincerely. There will definitely be good returns
9. Treat buyers with peace of mind who do not buy. When opening an online store, you will always encounter buyers who do not buy. This is normal. As a seller, you need to maintain a peaceful mind. Only in this way can we face the more fierce competition from online stores in the future. 10. Treat negative reviews calmly. Sometimes, due to your own or other reasons, negative reviews may appear on your credit record. You should face it with peace of mind and take corresponding remedial measures, or explain the true situation online. At the same time, strive to use more positive reviews to gain a positive impression from buyers.
11. To see whether a certain product is easy to sell, you can first search on the website to see how many people are selling similar products, including selling the same and similar products, how their sales are, and the product price. How to position, how to design the store, how to introduce the product, etc. This is also the time to study and analyze the market. It can be said to "know yourself and the enemy."
12. Opening a store online should be done step by step. Generally, the first three months of opening a store are the time to adapt to opening a store online and gather popularity. At this time, you need to learn more from the experience of good sellers and adjust your operations according to the market in a timely manner. At the same time, you can accumulate some customers. These customers are your friends and the most destined people. You must serve them well. If you serve old customers well, they will continue to introduce you to new customers. After that, the operation of the online store will achieve healthy development.
13. Online bidding is more attractive to viewers than fixed-price, but bidding may sometimes lead to the possibility of being snapped up at a low price. In this case, some store owners will ask their friends to participate in the bidding. On the one hand, you can bid to an amount that is acceptable to you. If the buyer's bid is very low, your friends can bid down, thus only losing a little transaction fee.
This approach is a non-trustworthy behavior and is not recommended.
14. When opening an online store, you must "look in all directions and listen in all directions" to accurately grasp the market conditions. If you have time, go to the market and don't limit your vision to the Internet.
I will give you a summary of how to open a store
The first step is to log in to Taobao to register, fill in the account settings, password and email address (this is the Alipay account
Second step Step 1. Log in to your email address to activate Alipay. Activation is successful
The third step is to authenticate the ID card and log in to Taobao. Click on the top "I want to sell" prompts for authentication and enter relevant information
The fourth step is to authenticate the bank
Log in to the Alipay homepage with your Alipay account and select Enter My Alipay
Enter My Alipay and select Account Management Information
Enter Account Management Information and select Bank Account Management
p>After entering the bank account management, fill in the form accurately and click Save Now
Alipay will inform you that your account information has been saved and the bank account binding is completed
Go to the bank within three days Check Alipay remittance and if you see something like 0.05 yuan, that’s it
Log in to Taobao and enter the number 0.05 for Alipay authentication
Log in to your Alipay email address and click activation. The system will automatically return to the Alipay page for successful activation!
To put the product on the shelf, log in to Taobao.com and I want to sell it. Enter the nickname of the product. Enter the sales method. Fixed price.
Enter the price. Enter the transportation method. Enter the detailed description of the product. Enter the quantity. Select the item and submit it automatically in 7 days.
Put 10 products in a row on the left side of my Taobao
1. Try to sell some unique stuff (if everyone sells For clothes, you can sell pants. You can also sell stones, insoles embroidered by grandma, etc.). Stores with small quantities of goods and unique features can apply for the featured store recommendation on the Taobao homepage. You only need to write to the waiter of the relevant store for review. If you pass, he will arrange it for you, and more people will be able to see you. The basin has already tasted the benefits of special recommendations, so if you have a lot of goods, you can apply for recommendation from a big seller.
2. Speak as much as possible on Taobao and many other forums, and post more good articles to let others have an impression of you (don’t forget your signature), and be willing to click on your store to open a store online. You should ensure sufficient online time to answer buyers' questions about your products in a timely manner.
3. Add new products at any time so that people can watch them without getting bored.
4. . After the store has been open for a while, you can contact others privately and exchange friendship connections. Currently, each person can only add 6 connections, so you should cherish it and form a small network by exchanging connections, which can enhance each other's connections. Influence.
5. Tell all your friends about opening a store. You can also leave your address on your QQ and promote it through word of mouth.
6. , after a certain period of time, when you have some feelings, you can write a story about your mood. This will also be recommended on the homepage, and your popularity will increase a lot.
7. Learn to seize every opportunity to promote, you can take a look. If what others want to buy happens to be the same as what you are selling, you can leave a message to them or send them an in-site letter. Do this every once in a while to ensure you get good results.
8. Always ensure that there is a product in your store that starts at one yuan. This trick is very effective and can gather popularity in a short time.
9. The most important thing is integrity, whether buying or selling things.
10. Spend more time on Taobao websites and forums to learn from other people’s good experiences.
11. If you are selling clothing, shoes, hats, bags, etc., it is recommended to take photos of the actual items. You should have a similar digital camera (at least 2 million pixels) on hand. If possible, shoot more outdoors and use real models. Make the product more three-dimensional and more real. After taking the photo, do some simple processing in photoshop, such as increasing the contrast and adjusting the brightness appropriately.
The size should be controlled within 80k, and the image should be as large as possible so that buyers can see the details clearly.
12. For sellers, it is best to use Alipay for each product. You'd better have an ICBC card, which is the fastest way to collect money. I have successfully used Alipay several times, and although it is not as fast as the buyer sending you money directly, you give the buyer greater confidence. This improves your creditworthiness. :)
13. For problems found on Taobao, it is best to go to the Suggestion Hall to post suggestions and opinions at any time. Taobao is good, and so are we, right?
14. Joining a business alliance in your city or other places, where everyone can communicate and hold activities together, will be very beneficial to your reputation. A few days ago, I was responsible for taking photos at the Beijing Business Alliance's group gathering. Later, the article I posted was put on the homepage of Taobao and was pinned to the top of the alliance. That's a good way to do it. In short, think about what you are good at and then make the most of it.
15. The last thing I want to say is that you work hard to open a store, but you will always encounter sad things, such as negative reviews. Today I got a bad review, which was quite inexplicable to be honest. I went to Xiaobao to cry. He replied to my post, which moved me very much, and I also shared it with everyone.