If you want to actively try new things, you must abandon some ideas that will suppress your personality. For example, changing the status quo is not as good as stealing security, because change will bring many unstable unknown factors; It is obviously absurd to think that you are fragile and can't stand being beaten, and you will be beaten to death as soon as you step into a completely unfamiliar field. If you change the monotonous routine factors in your life, you will feel happy and full; On the contrary, being tired of life will weaken the will and have a negative psychological impact. Once you lose interest in life, you may have a nervous breakdown. However, if you try your best to explore the unknown in life and strengthen your belief in winning, your mind will be healthier and stronger.
In addition, people often have such a mentality: "This matter is extraordinary, so I'd better stay away." This mentality prevents people from facing challenges and actively trying new experiences, so it must also be resolutely eliminated.
There are countless people who have succeeded in innovation in the world.
Yves Lorette, a French beauty manufacturer, made a fortune by dealing in flowers. He said with deep feelings at the press conference: "Of course I won't forget Mr. Carnegie today. His courses taught me a common secret, which I never paid enough attention to or treated as a thing, although I often passed by. Now I want to say that innovation is indeed a beautiful miracle. "
Yves Lorelle began to produce beauty products in 1960. By 1985, he has 960 semicolons, and his enterprises are all over the world.
Yves Lorette has won the laurel of beauty products and skin care products, with a prosperous business and strong financial resources. His enterprise is the only competitor that makes Guiguan, the largest cosmetics company in France, nervous all the time. All these achievements were quietly achieved by Yves Lori, which hardly aroused the vigilance of competitors in the development stage.
His success depends entirely on his innovative spirit.
From 65438 to 0958, Yves Lorie got a secret recipe of a special ointment for hemorrhoids from an elderly female doctor. He was very interested in this secret recipe, so he developed a plant balsam based on this formula and began to sell this product door to door.
One day, Lori had a brainwave. Why not put an advertisement in the most famous magazine in Paris? If you attach a mail order discount list to your advertisement, you may be able to sell your products effectively. This bold attempt made Lori achieve unexpected success. When his friends were nervous about his huge advertising investment, his products began to sell well in Paris. Compared with the profits he earned, the advertising expenses he thought would be overwhelming seemed as light as a feather.
At that time, people thought that beauty products made of plants and flowers had no future, and almost no one was willing to invest in this area, but Lori did the opposite and had a strange fascination.
From 65438 to 0960, Lori began to produce beauty cream in small quantities, and his original mail-order sales method made him a great success. In a short time, Lori successfully sold more than 700,000 bottles of beauty products through various sales methods.
If making beauty products with plants is an attempt by Lori, then selling by mail order is his pioneering work. Nowadays, it is not surprising that goods are sent by mail, but it was unheard of at that time.
1969, Lori set up his first factory and opened his first shop in Osman Street, Paris, and started mass production and sales of beauty products.
Yves Lorrell said to his employees, "Every female customer of ours is a queen, and they deserve the same service as the queen."
In order to achieve this goal, he broke all the sales practices and adopted the way of selling cosmetics by mail. After receiving the mail order, the company mailed the goods to the buyer within a few days, and presented a gift and a letter of recommendation, accompanied by the amiable smile of the manufacturer, which made the mail order account for almost 50% of Lori's total turnover. Mail order in Luo Lie is very simple. Customers only need to send an address to join the "Luo Lie Beauty Club" and receive samples, price lists and instructions soon.
This business model is undoubtedly ideal for women who are busy with work or far away from the business circle. Today, 600 million women have obtained lipstick, eyebrow cream, lipstick, shower gel and beauty cream from Lori Beauty Club by mail order. Yves Lorie established regular contact with customers by mail order. His company receives nearly 80 million letters every year, some of which are almost the same as personal letters, with photos and signatures to express friendship and trust, and are written in a cordial and touching way. Of course, the company's recommendation letters are often written to the point, and there is no suspicion of attracting customers. These letters always tell subscribers repeatedly that beauty cream is not everything, and a rhythmic life is the best cosmetics. Unlike other commodity advertisements, they talk about their own products, and the effect is unparalleled.
The company established100000 female customer cards through the computer. Whenever customers celebrate birthdays or important festivals, the company will send new products and business cards in different colors to congratulate them.
This excellent service has brought fruitful results to the company. The company sends 9 million packages every year, which is equivalent to 30,000-50,000 pieces per day. From 65438 to 0988, the company's sales and profits increased by 30%, and its turnover exceeded 2.5 billion. Sales abroad surpassed those in France.
Today, Yves Lorette has more than 400 kinds of beauty products and 8 million loyal female customers. Through hard work and thinking, Yves Lori found a breakthrough and opportunity for success. The fierce competition in the cosmetics market is shocking. If you stick to the rules, you will definitely become a laggard.
Lori once famously said, "If you want to get rich quickly. Then you'd better find a shortcut to innovation and don't go with the flow. "
American President Lincoln said: "Innovation is the source of strength, freedom and happiness." The famous British philosopher Russell regards innovation as "a happy life" and "a fundamental happiness". Homelinski, an educator in the former Soviet Union, believes that innovation is the greatest pleasure in life, and happiness lies in innovation. He wrote in "Letter to His Son": "What is the greatest pleasure in life? In my opinion, this kind of fun lies in innovative labor and innovative thinking similar to art. If you love life, you can't help but experience this feeling of heartache. "