First, friendship links

Friendship links are undoubtedly the best external links. In some cases, the role of a friendship link may be equivalent to that of hundreds or even thousands of forums, so the most effective and quick way to obviously improve the website weight or keyword ranking is to obtain high-weight friendship links. In practical work, we mainly judge the quality of friendship links through the following aspects:

1. The PR value of friendship link pages.

2. The relevance between the websites with friendly links and our own corporate websites. This is a point that search engines attach great importance to. If your website is a cosmetics website and the other website is a heavy machinery website, the effect will not be too good.

3. The number of links exported from the friendly links page. If the other party makes too many friendship links, the weight given to us will inevitably decline from the effect.

4. The number of content updates on the friendship link page. If the content of the friendship link page is updated frequently and the search engine often crawls this page, then the effect will be better. If it is a separate friendship link page, there is basically no content update, and the effect will be poor.

5. the snapshot date of the homepage of the website. To some extent, the snapshot date reflects the weight and update speed of the other website, that is, the newer the snapshot date, the better.

6. Look at Alexa ranking, number of links, number of links, etc.

second, outside the forum?

Outside the forum is one of the most effective ways besides friendly links, especially in some high-weight forums. When choosing a forum, we should pay attention to two points:

1. The relevance between the forum and our website should be high

2. The popularity of the forum should be high, and the amount of posts posted every day should be large. Only by leaving an external link in such a forum is it more likely to be considered as an effective external link by search engines.

There are several ways to leave an external link in the forum, namely "leave an external link of the website in the main post", "leave an external link of the website in the reply" and "leave an external link of the website in the signature". The matters needing attention are as follows:

1. If you leave an external link in the main post, it is best to use the form of soft text, because it is easy to be deleted by the forum moderator by sending advertisements directly.

2. Leave an external link in the reply, and be sure to reply to some valuable content and attach an external link. Never just reply to the advertisement information, which is also easy to be deleted. The finishing touch online thinks that leaving an external link in the signature is a very good way to leave an external link, and the effect is similar to that of posting an external link directly, and it will not be deleted. Therefore, everyone must make good use of this method when doing the external link construction work. Some forums also have special sections such as soft text area, advertising area and spider area, which are specially prepared for promoters and are worth making good use of.

third, the blog outside the chain

if you want to leave the outside chain through the blog, you must first make the weight of the blog, otherwise the effect of the outside chain will be poor. Because the weight given by search engines to blogs has been greatly reduced, we must first increase the weight of our blogs, and the effect will be obviously improved.

In order to improve the weight of blogs, we should keep the update frequency of blogs. If we can keep updating an article every day, I believe that the weight of this blog will be improved in less than half a year. It is best for blog articles to focus on a big theme, and this theme is related to the content we link to the website, so as to achieve the best effect. Just leave 1-2 external links for each article in the blog. Too many external links will dilute the weight of each link, and it may be considered cheating by search engines.

Fourth, encyclopedia websites

The link weight of this kind of website is still very high, but it is difficult to operate. Generally, it is by leaving an external link in the reference materials or extended reading of an encyclopedia vocabulary. If you want to leave an external link in an encyclopedia vocabulary successfully, you must contribute high-quality content to the vocabulary, and the website you link to is related to the vocabulary in content.