Many people think it is enough to have a official website on the promotion website, so that customers can find it. But in fact, there are thousands of online websites in Qian Qian. How can customers find your website? This probability is too small, just like asking you to find a girl in red in a huge railway station. In fact, the best way for you is to promote your website. Customers will come to consult you when they see your website and know what you do.
So, how can we promote the website? Here are a few ways to share, hoping to help everyone.
The first type: free promotion.
It is often used to publish some articles on some large forums, or to leave information about your company under the comments of other people's articles, but in this case, you should pay attention to your words, which may be blocked if you are not careful.
The second type: search engine bidding
This method has been used for a long time, that is, through Baidu or 360, sogou and other search engines to open a bidding promotion account, and set keywords in the background for promotion. This way is relatively stable, basically everyone on the line can see the advertising space, but it costs a lot of money.
The third type: signature promotion method
You can add a lot of related industry information groups to your QQ and WeChat, and then post some enterprise information in it. Note that your nickname and signature should be changed to company-related, for example, the avatar is the company logo, and the signature is the company business and so on.
The fourth type: optimization and promotion
SEO, also called keyword optimization promotion, is to make reasonable planning from the perspectives of website structure, content construction scheme, user interaction and page, so as to make the website collection effect good. Everyone knows that it is inevitable that the website wants to promote, so everyone can spend money to buy some high-quality external links. The advantage of this method is stability and no burning money. The disadvantage is that it consumes a lot of time and energy. Conditional companies can outsource to other marketing companies. Everything depends on the effect, which is the ranking effect of our keywords.
Fifth: encyclopedia promotion
You can go to some Baidu Encyclopedia, Interactive Encyclopedia and Knowledge Encyclopedia for an encyclopedia certification. Such platforms generally have a high weight, and you can use the weight of these platforms to bring your exposure. The following are some encyclopedia cases we have done recently.
Sixth: Q&A platform
Seventh: classified information platform
In the past, many people used this promotion method, but now they use it less, that is, publishing some company information on some classification platforms, such as 58, eight party resources and Jellyfish. But it should be noted that it is targeted, that is, which platform your customers will send it to browse.
Eighth: soft text promotion method
Write some good articles or quote some good articles, and then add your own website information or website address below, so that someone will see your article or reprint it, which will increase the exposure.
Ninth: Recruitment and Promotion Law
Posting some recruitment information on some talent recruitment websites will definitely bring their own website information, so it will also increase the exposure.
The tenth type: information flow promotion
Information flow promotion is a very popular form now. It is an advertising form similar to the content in some platforms such as today's headlines and mobile phone Baidu. It is precisely because of these forms that users are easy to accept, and this promotion method can accurately target the crowd and quickly push the right advertisements to the right people. That's what Qi Hang's promotion does. Friends who need it can consult.
In fact, website promotion is really important. If used well, you will get twice the result with half the effort. I hope this article is helpful to everyone!