Guo and Yi Jianlian's Nike quantity.
How much does Guo and Yi Jianlian endorse Nike? After Yi Jianlian debuted, Nike was tempted by his handsome image and excellent physical condition, and Nike also signed Yi Jianlian at a price of 300,000 RMB. With Yi Jianlian entering the NBA, the endorsement of the United Arab League is also rising. According to many media reports, Yi Jianlian's endorsement fee in Nike is as high as 5 million yuan per year, and Yi Jianlian was once the peak of men's basketball shoes endorsement.
Compared with Yi Jianlian, Guo is luckier in the era of rapid information development and the huge market in China. Coupled with Guo's own efforts, Guo was selected as AJ by Nike, and Guo was once the only AJ spokesperson in Asia. Since it is the only one, there must be a difference in endorsement fees. It is reported that the endorsement fee for Guo's signing with AJ is as high as 3 million US dollars, about 20 million RMB, much higher than that of Yi Jianlian.
Why is Yi Jianlian's Nike endorsement fee much lower than Guo's?
Why is the more famous Yi Jianlian's endorsement fee lower? The first is the natural gap brought by the playing position. The center does not buy shoes, which is the most mentioned sentence in the sneaker link. It's better than Yao Ming's popularity, but it still doesn't change this fact. No way, because the technical characteristics of the center design shoes, it is difficult for ordinary people to adapt, and the size of shoes is too large, which puts too much pressure on ordinary people. So no matter what the design is, not selling shoes has become the central curse.
Secondly, the choice of brand. As a high-end sub-brand of Nike, Guo's starting point is definitely much higher than Yi Jianlian's. I can't help it. This thing is the same as the endorsement of domestic brands and foreign brands, and there is a gap in endorsement fees.
Finally, personality. Compared with Yi Jianlian's online celebrity personality, Yi Jianlian is too quiet, and Yi Jianlian prefers to focus on the court. He does not have much news, which is one of the reasons why Yi Jianlian's endorsement fee is not high. If Yi Jianlian goes to the variety show like Guo, it will be full of controversy, flow and attention. In this era when traffic is king, if Nike doesn't offer a higher price, Yi Jianlian will definitely be poached by other brands.
There are gains and losses. Yi Jianlian's low profile made him more successful. For Guo, maybe he should learn from the United Arab League in the future, so as to keep his business value.