In particular, the WeChat social platform focuses on building a personal brand. We need to gain the trust of users first, and then negotiate deals and cooperation. If there is no trust, there will be no transactions, let alone repeat customers. Trust endorsement is a key part of gaining user trust. So how should we build our own trust endorsement? 1. Create a professional image. Our main battleground is WeChat, so it is especially important to set up nicknames, avatars, personalized signatures, and background images for Moments on WeChat. As for the nickname, you can use the method of brand name, and try not to change it after choosing the name. Or put your name directly on the avatar. You can set your own photo as the avatar. Be generous and decent. If it is inconvenient, you can make a customized cartoon avatar. On the cover of Moments, you can make it carefully and highlight your products, but the entire cover cannot be an advertisement. In your personalized signature, you can indicate what you do or your own motto. Or put a video number, a short video of your personal brand story. 2. Learn to tell stories. Nowadays, many big Vs who are good at personal branding will record their own stories. We can also classify our own stories, such as our own personal growth and counterattack stories, personal achievements, etc. These can be recorded and appropriately shared on WeChat public accounts, short videos and other major platforms to expand their influence. 3. Learn to share and display. Sometimes, people are more willing to believe the evaluation of people who have purchased the product than the promotion of the product. You can think back to your shopping scene. If you open Taobao APP and enter the category name or keyword of the product you want to buy, you will select some stores to view, then you will browse the product details page, and then you will go Check out product reviews. Therefore, we must learn to display user reviews and cases during the transaction process. Positive reviews and cases help users build trust, thereby promoting users’ purchasing behavior. Many people buy because they read reviews. Because most people have a herd mentality and don’t want to be the first to eat something. If there are actual transaction cases, users will have a benchmark for action, making it easier to gain users' favor. Therefore, in your daily life, you should record all the students’ positive comments about you and share them with more people. Finally, there is one very important point. To build a trust system, you must learn: repetition. After all, if you only say it once, no one will remember you. With trust and endorsement, you have to keep repeating, repeating, repeating, and strengthening, so that others will believe it. If you talk too much, your brain will react conditionedly, and then it’s him. The aroma of wine is also afraid of the era of deep alleys, so we need to show more and share more. Only with repetition will the impression be deepened, and only then will there be purchases and cooperation.